Guided Project: How to Transform Ideas into Iconic Marks
A guided project by Sagi Haviv , Graphic Designer
Learn the basic principles of logo design as you find your personal identity as a designer
Learn the basic principles of logo design as you find your personal identity as a designer
Transform ideas into iconic logos with strategic concept development, refining techniques, and effective typography integration
Unlock the secrets to crafting iconic logos that leave a lasting impression. Begin by selecting a client or brand and delve into understanding their mission, values, and visual identity. This foundational research guides you in developing a logo concept that resonates with the core essence of the brand. Engage in structured exercises designed to stimulate creativity, helping you brainstorm and refine your ideas into compelling sketches. Explore how to transform these sketches into polished designs that effectively communicate the brand's message.
The journey doesn't stop at concept development. Learn how to integrate typography seamlessly to enhance the logo's impact and ensure a balanced visual identity. Discover the importance of each design element and how they work together to create a cohesive and memorable logo. By the end, you'll have a clear, structured approach to logo design, enabling you to produce professional logos that stand out. Whether you're designing for a client or your own brand, gain the skills to turn abstract ideas into powerful symbols.
What will you learn in this online course?
9 lessons & 14 downloads
- 100% positive reviews (1)
- 202 students
- 9 lessons (1h 37m)
- 14 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Create a professional logo by selecting a client, analyzing their mission and values, developing a unique concept, refining sketches, and integrating typography. Gain a structured approach to design logos that are impactful, memorable, and strategically crafted.
Who is this online course for?
Aspiring logo designers, graphic design students, and creative professionals seeking to elevate their branding skills will find this course beneficial. It's also ideal for entrepreneurs looking to create a strong visual identity for their business or anyone passionate about logo design.
Requirements and materials
No extensive prior knowledge is required, just a basic understanding of design concepts. Access to a computer with design software is essential. A sketchbook and drawing tools will aid in brainstorming and refining logo ideas. Enthusiasm for creativity is a plus.
Reviews
A guided project by Sagi Haviv
Sagi Haviv is a distinguished graphic designer and a partner at the renowned design firm Chermayeff & Geismar & Haviv. With an impressive career spanning over two decades, he has been instrumental in crafting iconic logos for some of the world's most recognized brands. His portfolio boasts collaborations with clients such as National Geographic, Harvard University Press, and the US Open, showcasing his ability to distill complex ideas into visually compelling marks. Sagi's work is characterized by its clarity and timeless quality, which has earned him accolades and respect within the design community.
Beyond his role at the firm, Sagi is a sought-after educator and speaker, sharing his expertise at prestigious institutions and conferences globally. He believes in the power of a well-executed logo as a fundamental tool for brand identity. His approach emphasizes understanding the client's story and translating it into a simple yet powerful visual language. As an author, Sagi has co-written "Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar," further solidifying his position as a thought leader in the field. His dedication to innovation and excellence continues to inspire emerging designers worldwide.
Content
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U1
Logo Design: From Concept to Presentation
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What is a Designer?
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What Is a Good Logo?
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Choose Your Client
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Understand Your Client
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Concept Development
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Refinement
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Typography
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Applications
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Podcast: How to Transform Ideas into Iconic Marks
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FP
Final project
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Guided Project: How to Transform Ideas into Iconic Marks
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
aldorodriguezoficial
Buen curso pero es para un nivel principiante.
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