Paul Anglin is a senior copywriter and tone of voice consultant with over twenty years of experience based in Madrid, Spain. Since 2016, he has run his own studio, Craft Copywriting, where he works alongside his team writing for brands such as Nike, Apple, Microsoft, and Dunlop Sports.
He creates copy for digital media, app development, mobile, and print formats for agencies and brands in both London and Madrid. He also teaches copywriting for Master’s students at Madrid’s IE University.
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Andre Matarazzo is a communication specialist from Brazil. He studied hotel management and worked in a variety of disciplines before discovering a passion for design. He has won over 60 awards, including six Cannes Lions, and has lead creative teams across six countries at international agencies and brands including Absolut, Coca-Cola, Spotify, Nintendo, Unilever and more.
After becoming frustrated with his way of working, Andre decided to specialize in agile methods to make the creative process fun again. Now, he helps others rediscover their passion for their craft through quick and effective methodologies. Andre also founded Gringo, one of Latin America’s most creative digital agencies, and is currently a partner and executive creative director at CUBO.CX.
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Nick Eagleton is the co-founder of Saboteur, an independent branding studio in London, and has spent many years teaching creative thinking. After graduating with a Bachelor of Fine Arts degree Nick found design and fell in love with what he refers to as the “beauty and magic of ideas”.
His creative mind and design concepts have secured him clients including Deloitte, Shakespeare’s Globe, AstraZeneca, the British Heart Foundation, Great Ormond Street Hospital, Jerwood Visual Arts, and Aurora Orchestra.
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Laura Visco is a multi-award-winning creative leader in the advertising industry. Her first advertising job came when she was just 19 years old, and she has since spent time working in her native Buenos Aires, Amsterdam, and London where she is currently based.
Laura has worked on successful campaigns for brands like The Coca-Cola Company, Bumble, and AXE. She was named Adweek's Women Trailblazer in 2019, and received 3%’s Three Cheers Award for her efforts to advance diversity in the ad industry. She has judged and spoken at several advertising award shows and events such as D&AD, Marketing Week Russia, and SheSays. Laura’s work has been featured in publications including Adweek, The Huffington Post, and SHOTS.
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Keenon Daniels is a South African copywriter and conceptual thinker based in Sweden. As a child, he always enjoyed watching creative adverts on TV and went on to study copywriting at the AAA School of Advertising in Capetown. After graduating, he worked as an intern at one of South Africa's leading agencies at the time, The Jupiter Drawing Room. There he had the opportunity to work on real-world projects, one of which he won an award for.
Since then, Keenon has won multiple other creative awards, been a judge for the D&AD Awards, and worked in both local and global advertising agencies across two different continents. He currently works as part of an in-house creative team in a tech company. Throughout his career, he’s collaborated with well-known brands including Kia Motors, J&B Whiskey, Hyundai, adidas, Listerine, Schick razors, and more, helping them to communicate creative solutions that improve people’s daily lives.
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Meet Jayshree Viswanathan, a seasoned copywriter and language consultant known for bridging the gap between different groups of people using the emotive power of words and language. Jayshree's expertise lies in developing creative concepts and crafting compelling copy that resonates with audiences.
Her career has encompassed a diverse range of projects, from working with renowned car brands like Ford, Renault, Fiat, and BMW, to leveraging CGI in campaigns like Valspar's 'Love Your Colour' and Barnardo's 'Believe In Me.' Jayshree's work is often centered around human-centric storytelling and charitable initiatives, making her a compassionate and impactful copywriter.
Passionate about creativity's role in our lives, Jayshree is dedicated to helping individuals connect through the written word. Join her in this course to tap into the art of advertising copywriting and master the skill of effective communication.
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