Place Branding
A course by Studio A , Branding Consultant
Discover the value of your city, region or country by designing a whole brand system
Discover the value of your city, region or country by designing a whole brand system
A destination brand is the set of tangible and intangible that define a location. Put another way, it's your name, your logo, your typography, your colors, but also your personality, your sounds, your smells, tastes and everything that defines and gives you value.
Collect all this in a graphic identity is hard work that fascinates Studio A, a consulting branding Peruvian with more than 40 years of experience creating meaningful brands that generate value.
In this course you will create the branding of a target brand, from the concept to the execution, taking as an example the one that Studio A created for the Peruvian region of Ayacucho.
What will you learn in this online course?
14 lessons & 23 downloads
- 99% positive reviews (91)
- 1,333 students
- 14 lessons (1h 58m)
- 23 additional resources (16 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
- Updated on 07/03/2019
What is this course's project?
You will create a destination brand using the case study of the Ayacucho region in Peru as an example.
Projects by course students
Who is this online course for?
To people wanting to learn the true scope of place branding .
Requirements and materials
You will need basic design knowledge and many good ideas.
With regard to materials, you must have pencils, colors, papers and a computer with design programs such as Adobe Photoshop and Illustrator.
Reviews
Studio A is the first branding consultancy in Peru. They have more than 40 years creating brands with sense, brands that through experiences generate value. In all this time they have developed more than a thousand projects, from record covers to airlines.
Today, Studio A is a strategic partner of Interbrand, the world's largest brand consultancy with offices in 40 cities on five continents, and internationally recognized for having changed the vision of branding through the creation and management of the brand as a valuable commercial asset.
Content
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U1
Introduction
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Presentation
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Influences
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What will we do during the course?
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U2
Creating a brand strategy
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The project brief
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Diagnosis of the region
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Strategic platform of the brand
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U3
Research and analysis
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Understanding the strategy
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Visual audit
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Moodboards of references and inspiration
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U4
Brand identity
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Conceptualization
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Design development (Part 1)
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Design development (Part 2)
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U5
Presentation and advice
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Final presentation
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To not forget
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FP
Final project
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Create your destination brand
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
yolandaecoria
El curso realmente me ha parecido exelente!
Estos profesionales te dan herramientas para comrender un destino y mostrar lo mas significativo de él.
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Simpases
Excelente proceso y gran explicación, curso 100% recomendado
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israelcasasl
Me encantó el proceso, muy bien explicado, saludos!
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mimi_0508
Excelente aporte Gracias
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Rod
Excelente curso buenas prácticas para una marca destino
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