Guided Course: Design Posts That Engage Your Audience
A guided course by Dot Lung , Social Media Expert
Master Instagram content strategy to boost engagement and brand visibility using effective techniques and data-driven insights
Unlock the secrets to crafting Instagram posts that captivate and engage your audience. Discover the Dragon Framework, a powerful strategy that helps you create irresistible content by focusing on dialogue, relatability, authenticity, value, and niche clarity. Learn to express your unique voice and increase engagement by having a clear opinion. Dive into the importance of scaling, offering solutions, and addressing sales through content that resonates with your target audience.
Develop a practical Instagram content strategy, honing your skills in creating carousels, image posts, and stories that truly sell. Master the art of captioning, hashtagging, and posting while exploring the benefits of engagement pods, bots, and other tricks. Gain insights into tracking key performance indicators and analyzing engagement metrics to refine your approach. By the end, you'll have a data-driven plan tailored to your audience's interests, enhancing your brand's online presence.
What will you learn in this online course?
17 lessons & 12 downloads
- 54 students
- 17 lessons (1h 16m)
- 12 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: English, German, Spanish, Spanish (Latam), French, Italian, Dutch, Polish, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
What is this course's project?
Develop a data-driven Instagram strategy by identifying key performance indicators, setting up analytics tools, analyzing engagement metrics, and refining your content plan. Enhance your brand's online presence with a content strategy tailored to your audience's interests.
Who is this online course for?
Social media enthusiasts, entrepreneurs, and business owners looking to enhance their Instagram engagement will benefit from this course. It suits marketers aiming to create compelling content, individuals seeking niche clarity, and anyone eager to master strategic Instagram growth techniques.
Requirements and materials
No extensive prior knowledge is needed. A basic understanding of Instagram and social media platforms is useful. Access to a smartphone or computer with internet connectivity is essential. Familiarity with image editing tools can enhance your learning experience.
Dot Lung
A guided course by Dot Lung
Dot Lung is a Los Angeles native that has travelled the world working on different social media campaigns. Her career began in 2011 when she took on the role of Social Media Manager for OFFF Festival in Barcelona. During her time there, she built a strong online following that led her to work with industry giants such as Facebook, Wix, Motionographer, and more.
Dot is short for Dorothy, and Lung is Mandarin for dragons. Taking on the moniker of Mother of Dragons, she has helped her clients build social media empires. She has been featured in Vanity Fair Italy and spoke at Digital Design Days in Geneva’s University of Art and Design.
Content
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U1
Design Posts That Engage Your Audience
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Podcast: From Content to Connection
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Introduction to the Dragon Formula
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DIALOGUE - WTF Is Social Media Anyway?
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RELATABILITY - Create Evergreen Content
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AUTHENTICITY
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GIVING VALUE
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Having a F****** OPINION to Increase Engagement
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NICHE CLARITY - Everyone Is Not Your Customer!
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SCALE - Sales, Solutions, Scalling: Dragons With Scales to Scale
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Content Strategies to GIVE REAL VALUE
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Instagram Channel Strategy
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Creating the Calendar
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Creating the Posts I - How To Create A Carousel Post
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Creating the Posts II - How To Create an Image Post and Story
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Creating Posts III - How to Create Stories that Sell
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Post It Baby! - Caption It! Hashtag It! Post It!
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Engagement Pods, Bots and Tricks.
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FP
Final project
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Guided Course: Design Posts That Engage Your Audience
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
What are Domestika's online courses?
Domestika courses are online classes that allow you to learn new skills and create incredible projects. All our courses include the opportunity to share your work with other students and/or teachers, creating an active learning community. We offer different formats:
Original Courses: Complete classes that combine videos, texts, and educational materials to complete a specific project from start to finish.
Basics Courses: Specialized training where you master specific software tools step by step.
Specialization Courses: Learning paths with various expert teachers on the same topic, perfect for becoming a specialist by learning from different approaches.
Guided Courses: Practical experiences ideal for directly acquiring specific skills.
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When do the guided courses start and when do they finish?
All guided courses are 100% online, so once they're published, guided courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
What do Domestika's guided courses include?
The guided courses are divided into different modules. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with other students, as well as share your work and your final project, creating a community around the guided courses.
Have you been given a guided courses?
You can redeem the guided courses you received by accessing the redeeming page and entering your gift code.
