Guided course: Create a logo with personalized typography
A guided course by Quique Ollervides , Graphic Designer
Joined March 2016
Create unique logos with personalized typography, learn sketch, vectorization and composition for successful branding
Joined March 2016
Immerse yourself in the fascinating world of typographic design and discover how to create unique logos that capture the essence of a fictional brand. Start by defining the concept and gathering visual references to build a mood board to guide your creativity. Learn to select catalog typefaces that align with your project's identity and explore your ideas through quick sketches. This process will help you transform abstract concepts into concrete visual proposals.
Move toward digitizing your sketches, acquiring skills in vectorization and constructing typographic elements with Adobe Illustrator. Experiment with composition and lock-up, integrating text and images harmoniously. Make iterative adjustments to perfect the design, evaluating different versions until you choose the logo that best represents the essence of your brand. Upon completion, you'll have a solid logo that effectively communicates the values of your creation.
What will you learn in this online course?
14 lessons & 11 downloads
- 50 students
- 14 lessons (2h 42m)
- 11 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, German, English, French, Italian, Dutch, Polish, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
What is this course's project?
You'll develop a unique typographic logo for a fictional brand. From conceptualization to final design, you'll explore typeface selection, sketching, vectorization, and composition, integrating visual and textual elements into a harmonious and cohesive design.
Who is this online course for?
Graphic designers and creatives looking to hone their skills in typography and branding, and interested in creating custom logos using vectorization techniques. Ideal for those who want to explore the creative process from initial concept to final composition in Adobe Illustrator.
Requirements and materials
No extensive prior knowledge is required, just knowledge of Adobe Illustrator and a basic understanding of design. It's recommended to have paper, pencils, and access to a computer with the software installed to practice the vectorization and sketching exercises.
Quique Ollervides
A guided course by Quique Ollervides
Quique Ollervides is a Mexican graphic designer specialized in typography design, branding, and corporate-identity development. His professional work spans a wide range of projects in music, entertainment, and culture, as well as collaborations with top commercial brands.
Throughout his career, he has designed a variety of brand identities, album covers, concert posters, and fonts for both personal and commercial use.
Some of his clients include Google, Apple, MTVLA, Cartoon Network, Nike, Coca-Cola, Sony Music, EMI, and Warner. He has also worked for bands such as Tame Impala, Queens of the Stone Age, Phoenix, and Molotov, in addition to festivals like Coachella, SXSW, and Cumbre Tajín.
Between 1996 and 2010, Quique cofounded and ran Hula+Hula, an internationally renowned studio known for its expertise in music, comedy, and color, as well as its passion for handcrafted artwork.
From 2006 to 2010, he cofounded and codirected KONG, one of the most important design stores in Mexico, which also doubled as an art, design, and illustration gallery. There, he organized and curated a number of artistic exhibitions both nationally and internationally.
Quique Ollervides has also taught typography and design courses at various universities, and his work has been featured in numerous books, magazines, and blogs.
Content
-
U1
Create a logo with custom typography
-
Podcast: The Hidden Language of Shapes
-
Definition of the logo that we are going to make
-
Count of letters, words or lines - Part I
-
Count of letters, words or lines - Part II
-
Quick sketches
-
Basic principles
-
Construction of typographic elements - Part I
-
Construction of typographical elements - Part II
-
Construction of typographic elements - Part III
-
Construction of typographical elements IV
-
Creating an envelope
-
Lock up Imagotype and typesetting - Part I
-
Lock up Imagotype and typesetting - Part II
-
Variations and choice of the final logo
-
-
FP
Final project
-
Guided Course: Create a Logo with Custom Typography
-
What to expect from a Domestika course
-
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
-
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
-
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
-
Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
-
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
-
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
-
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
-
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
What are Domestika's online courses?
Domestika courses are online classes that allow you to learn new skills and create incredible projects. All our courses include the opportunity to share your work with other students and/or teachers, creating an active learning community. We offer different formats:
Original Courses: Complete classes that combine videos, texts, and educational materials to complete a specific project from start to finish.
Basics Courses: Specialized training where you master specific software tools step by step.
Specialization Courses: Learning paths with various expert teachers on the same topic, perfect for becoming a specialist by learning from different approaches.
Guided Courses: Practical experiences ideal for directly acquiring specific skills.
Intensive Courses (Deep Dives): New creative processes based on artificial intelligence tools in an accessible format for in-depth and dynamic understanding.
When do the guided courses start and when do they finish?
All guided courses are 100% online, so once they're published, guided courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
What do Domestika's guided courses include?
The guided courses are divided into different modules. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with other students, as well as share your work and your final project, creating a community around the guided courses.
Have you been given a guided courses?
You can redeem the guided courses you received by accessing the redeeming page and entering your gift code.
