Guided Course: Produce a lifestyle shoot for Instagram
A guided course by Emma-Jane Lewis , Photographer

Capture authentic moments and create visually captivating images that reflect your style and connect with your audience.
Embark on a creative journey to produce a stunning set of lifestyle images that perfectly capture a brand's essence for social media. Begin by immersing yourself in the brand's world, uncovering its personality, values, and mood. This understanding will shape your creative decisions and ensure your visuals align seamlessly with the brand's identity. Prepare your toolkit with the right camera, lenses, lighting, and props to meet your visual objectives.
Capture a diverse array of images as you bring the brand story to life. Create overhead flat lays for stylish product showcases, capture in-situ shots to illustrate their role within a lifestyle context, and use model shots to infuse the brand with human connection. Wrap up the process by selecting and editing the best photographs, maintaining consistency in color, tone, and style. By the project's end, you'll have a polished mini-campaign ready for social media sharing, amplifying the brand's narrative in every post.
What will you learn in this online course?
11 lessons & 8 downloads
- 19 students
- 11 lessons (2h 52m)
- 8 downloads
- Online and at your own pace
- Available on the app
- Audio: English, German, Spanish (Latam), French, Italian, Dutch, Polish, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
What is this course's project?
Create a cohesive set of polished lifestyle images reflecting a brand's visual identity for social media. Study the brand's personality, prepare equipment, and capture flat lays, in-situ, and model shots. Select and edit photos for a consistent, shareable mini-campaign.
Who is this online course for?
Aspiring photographers, social media managers, and brand strategists seeking to enhance their visual storytelling skills for social platforms will benefit from this course. Ideal for creatives aiming to produce engaging lifestyle images that align with a brand's identity and values.
Requirements and materials
No extensive prior knowledge is needed, just basic understanding of photography. You'll need a camera, lenses, lighting equipment, and props to align with your visual goals. A creative mindset and eagerness to learn will complete your toolkit.

Emma-Jane Lewis
A guided course by Emma-Jane Lewis
Emma-Jane Lewis is an award-winning fashion photographer based in London. She works with brands and couples across the UK and internationally to create engaging imagery with unique details.
She is passionate about fashion, animals, and the creative aspects of photography. With over a decade of experience, she aims to capture the mood and emotion behind exclusive products and events. In 2020, she was named one of the Top 12 UK Wedding Photographers by ELLE magazine.
Content
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U1
Produce a Lifestyle Shoot for Instagram
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Podcast: The Visual Language of Lifestyle
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Studying the Brand
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Equipment 1
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Equipment 2
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Shooting Flat Lays 1
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Shooting Flat Lays 2
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Shooting Products In Situ
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Shooting Products on a Model 1
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Shooting Products on a Model 2
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Photograph Selection and Editing 1
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Photograph Selection and Editing 2
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FP
Final project
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Guided Course: Produce a lifestyle shoot for Instagram
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
What are Domestika's online courses?
Domestika courses are online classes that allow you to learn new skills and create incredible projects. All our courses include the opportunity to share your work with other students and/or teachers, creating an active learning community. We offer different formats:
Original Courses: Complete classes that combine videos, texts, and educational materials to complete a specific project from start to finish.
Basics Courses: Specialized training where you master specific software tools step by step.
Specialization Courses: Learning paths with various expert teachers on the same topic, perfect for becoming a specialist by learning from different approaches.
Guided Courses: Practical experiences ideal for directly acquiring specific skills.
Intensive Courses (Deep Dives): New creative processes based on artificial intelligence tools in an accessible format for in-depth and dynamic understanding.
When do the guided courses start and when do they finish?
All guided courses are 100% online, so once they're published, guided courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
What do Domestika's guided courses include?
The guided courses are divided into different modules. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with other students, as well as share your work and your final project, creating a community around the guided courses.
Have you been given a guided courses?
You can redeem the guided courses you received by accessing the redeeming page and entering your gift code.