Guided Course: Style and Creativity in Window Display Design
A guided course by JoAnn Tan , Window display designer
Design Captivating Window Displays Combining Style, Creativity, and Visual Storytelling for a Unique Theatrical Experience
Discover the art of window display design and immerse yourself in a world where creativity and strategy come together to tell unique visual stories. Start by identifying the key product to showcase and craft a visual narrative that captures attention. Explore conceptual development, customer presentation, and production planning as you learn to create sculptural three-dimensional elements that bring your window display to life.
Explore innovative construction techniques, from basic structures like boxes and platforms to expressive sculptural forms that support the story. Use diverse materials like paper, cardboard, and fabrics, paint them with bold or minimalist palettes, and assemble everything into a final installation that captures the attention of passersby. This comprehensive experience, from concept to completion, will allow you to create impactful displays that blend style, storytelling, and a theatrical touch, reflecting your creativity and strategic thinking.
What will you learn in this online course?
13 lessons & 10 downloads
- 100% positive reviews (1)
- 14 students
- 13 lessons (2h 2m)
- 10 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: Italian, German, English, Spanish, Spanish (Latam), French, Dutch, Polish, Portuguese, Turkish
- Italian · Turkish · French · Portuguese · Dutch · Spanish · English · German · Polish
- Level: Beginner
- Unlimited access forever
What is this course's project?
Participants will create a complete showcase display that tells a story around a chosen product. From product identity to production planning, they will construct sculptural elements and assemble an installation that captures attention and draws the eye to the central product.
Who is this online course for?
Creatives passionate about visual design, visual merchandisers, and art or design students looking to expand their skills with innovative visual storytelling and window display techniques will find this course an invaluable resource for enhancing their professional skills.
Requirements and materials
In-depth knowledge isn't necessary, but a passion for visual design and an open mind to creativity are helpful. Basic materials like paper, cardboard, fabric, and paint are needed to build sculptural elements and tell visual stories.
Reviews
JoAnn Tan
A guided course by JoAnn Tan
JoAnn Tan is a seasoned designer who's carved a niche in the field of window display design. Her impressive career started at Moschino, where she transitioned from fashion design to window design. She's graced luxury brands like Hermès, Fendi, and Pucci with her innovative displays.
Her work is like public art, capturing the imagination of all who pass by. Apart from her design skills, JoAnn's a craft enthusiast, deeply influenced by hobbies like knitting and gardening. Her passion for crafting translates into her window designs, creating a unique blend of art and commercial appeal.
Content
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U1
Style and creativity on display
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Podcast: Behind the Glass: Creating Worlds That Stop Traffic
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The Main Character: The Product
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Sorting Your Thoughts: What’s the Story?
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Tell Your Story
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The Verdict: The Presentation to the Customer
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Production Plan
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Box Construction
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Silhouettes
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Sculpt Your Lungs
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Arterial System
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Paint the Sculptures
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Assembly 1
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Assembly 2
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FP
Final project
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Guided Course: Style and Creativity on Display
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
What are Domestika's online courses?
Domestika courses are online classes that allow you to learn new skills and create incredible projects. All our courses include the opportunity to share your work with other students and/or teachers, creating an active learning community. We offer different formats:
Original Courses: Complete classes that combine videos, texts, and educational materials to complete a specific project from start to finish.
Basics Courses: Specialized training where you master specific software tools step by step.
Specialization Courses: Learning paths with various expert teachers on the same topic, perfect for becoming a specialist by learning from different approaches.
Guided Courses: Practical experiences ideal for directly acquiring specific skills.
Intensive Courses (Deep Dives): New creative processes based on artificial intelligence tools in an accessible format for in-depth and dynamic understanding.
When do the guided courses start and when do they finish?
All guided courses are 100% online, so once they're published, guided courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
What do Domestika's guided courses include?
The guided courses are divided into different modules. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with other students, as well as share your work and your final project, creating a community around the guided courses.
Have you been given a guided courses?
You can redeem the guided courses you received by accessing the redeeming page and entering your gift code.
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