Guided Course: Style and Creativity in Window Display Design
A guided course by JoAnn Tan
, Window display designer
Design Captivating Window Displays Combining Style, Creativity, and Visual Storytelling for a Unique Theatrical Experience
Discover the art of window display design and immerse yourself in a world where creativity and strategy come together to tell unique visual stories. Start by identifying the key product to showcase and craft a visual narrative that captures attention. Explore conceptual development, customer presentation, and production planning as you learn to create sculptural three-dimensional elements that bring your window display to life.
Explore innovative construction techniques, from basic structures like boxes and platforms to expressive sculptural forms that support the story. Use diverse materials like paper, cardboard, and fabrics, paint them with bold or minimalist palettes, and assemble everything into a final installation that captures the attention of passersby. This comprehensive experience, from concept to completion, will allow you to create impactful displays that blend style, storytelling, and a theatrical touch, reflecting your creativity and strategic thinking.
What will you learn in this online course?
13 lessons & 10 downloads
What's included in this course?
Discover how to transform a simple product into the protagonist of an engaging visual story. Learn to develop a narrative that captures attention and communicates emotion, branding, and creative insight. Hone your storytelling skills to create persuasive presentations that convey mood, message, and materials to the customer. Start by identifying the key product and build an engaging narrative around it that translates into a unique visual experience.
Move toward the practical realization of your creative vision. Plan your production by outlining the steps, timelines, and resources required. Learn how to design and build custom sculptural elements, from basic structures to inspired anatomical forms, and paint them carefully for a cohesive result. Finally, assemble all the components into a harmonious installation that balances spatial composition and theatrical impact, ensuring your display captures the attention of passersby and tells an unforgettable story.
- 100% positive reviews (1)
- 61 students
- 13 lessons (2h 2m)
- 10 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: Italian, German, English, Spanish, Spanish (Latam), French, Indonesian, Dutch, Polish, Portuguese, Romanian, Turkish
- Italian · Turkish · French · Portuguese · Dutch · Spanish · English · German · Polish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
What is this course's project?
Participants will create a complete showcase display that tells a story around a chosen product. From product identity to production planning, they will construct sculptural elements and assemble an installation that captures attention and draws the eye to the central product.
Who is this online course for?
Creatives passionate about visual design, visual merchandisers, and art or design students looking to expand their skills with innovative visual storytelling and window display techniques will find this course an invaluable resource for enhancing their professional skills.
Requirements and materials
In-depth knowledge isn't necessary, but a passion for visual design and an open mind to creativity are helpful. Basic materials like paper, cardboard, fabric, and paint are needed to build sculptural elements and tell visual stories.
Reviews
JoAnn Tan
A guided course by JoAnn Tan
JoAnn Tan is a seasoned designer who's carved a niche in the field of window display design. Her impressive career started at Moschino, where she transitioned from fashion design to window design. She's graced luxury brands like Hermès, Fendi, and Pucci with her innovative displays.
Her work is like public art, capturing the imagination of all who pass by. Apart from her design skills, JoAnn's a craft enthusiast, deeply influenced by hobbies like knitting and gardening. Her passion for crafting translates into her window designs, creating a unique blend of art and commercial appeal.
Content
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Guided Course: Style and Creativity in Window Display Design
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Podcast: Behind the Glass: Creating Worlds That Stop Traffic
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The Main Character: The Product
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Sorting Your Thoughts: What’s the Story?
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Tell Your Story
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The Verdict: The Presentation to the Customer
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Production Plan
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Box Construction
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Silhouettes
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Sculpt Your Lungs
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Arterial System
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Paint the Sculptures
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Assembly 1
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Assembly 2
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Final project
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
This course is designed for those who already have a creative foundation and want to deepen their skills in designing scenic window displays, objects, and accessories by combining manual and digital techniques. It’s perfect for designers, creatives, visual merchandisers, and design students.
Basic drawing skills, creativity, and curiosity about design are helpful. Advanced skills aren’t required, but some familiarity with digital tools like the iPad and drawing software is recommended.
You’ll learn how to design window displays and objects, analyze products, create moodboards, develop concepts, draw on the iPad, build 3D models, and present your projects effectively, blending visual storytelling techniques.
You’ll need paper, pencils, an iPad with Procreate, modeling materials like Fimo, cardboard, polyplat, glue, acrylic paints, brushes, a craft knife, ruler, and access to Keynote or similar presentation software.
Yes, although some basic experience with the iPad and apps like Procreate is preferred. The course will still cover fundamental techniques for sketching, resizing, and coloring digital drawings.
The course walks you through every step—from gathering visual research and moodboards, analyzing products, sketching on paper and digitally, to physically building the window display and presenting your project.
A scenic window display aims to tell a story or evoke emotions through composition, colors, materials, and visual narrative, going beyond simply showcasing the product.
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