Introduction to Community Management
A course by Ana Marin , Digital Integration and Innovation Vice President
Joined August 2018
Learn to work as a community manager and build, manage and administrate a social media community
Want to get started as a community manager and assemble a full content plan to capture the attention of consumers on social media? In this course, Ana Marín, director of digital integration at McCann Worldgroup México, teaches you all the community management essentials for working on social media. She has had an extensive professional career in the digital world, which has been celebrated at festivals such as the Effie Awards, Círculo Creativo de México and the Ibero-american Social Media Festival.
Learn everything from terminology to key tools for working as a professional community manager in an advertising agency or independently. It's not just a matter of posting or writing good material!
Featured review
Ideal for professionals who want to learn about community management and learn community language and tricks of the trade
What will you learn in this online course?
22 lessons & 26 downloads
- 98% positive reviews (5K)
- 172,225 students
- 22 lessons (3h 9m)
- 26 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, Italian
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Learn to build, manage, and run a brand's community on social media and become a community manager.
Projects by course students
Who is this online course for?
Communication or advertising students, marketing professionals who want to enter the world of community management, and anyone interested in understanding what skills are necessary to manage a brand on social media.
Requirements and materials
You need to be familiar with the main social media platforms like Facebook, YouTube, Instagram, and Twitter. As for materials, you must have a computer with an internet connection and lots of interest in the digital world.
Reviews
Ana Marin
A course by Ana Marin
A native of Mexico, Ana Marín is passionate about the internet and the possibilities offered by being connected. With more than 11 years of experience working in advertising and strategic planning, she has worked in agencies such as Havas, La doble vida and McCann Worldgroup Mexico, where she works as the digital integration and innovation vice president. In addition, she is part of the steering committee.
She spends most of her time on the internet and brings ideas to life by taking advantage of the best of each platform to connect brands with their audiences with the perfect content and at the right time.
Content
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U1
Introduction
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Presentation
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Influences
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What we will do during the course
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U2
Functions and responsibilities
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What does a community manager do?
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Daily tasks of a CM
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Digital glossary
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U3
Understanding the digital ecosystem
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Types of community managers
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Not all networks serve the same
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Content types
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U4
Your brand, competition and content
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Knowing your competition
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Where are the conversations in your category?
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GAP analysis, how many profiles do you need
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U5
Content planning and production
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Content Calendar
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Opportunities in real time
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Generation and curation
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Planning, publishing and management tools
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Scaling protocol, FAQ and crisis control
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U6
Metrics and final recommendations
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Qualitative reports
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Quantitative reports P1
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Quantitative reports P2
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Security and copyright recommendations
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Crowdsourcing
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FP
Final project
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Introduction to Community Management
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
rochis_rous
LA verdad que muy bueno, me ayudo a contruir mejor mi marca personal y asi atraer mejores clientes potenciales
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alejandrazempo
PlusEs un excelente curso para empezar. Yo ya tenía conocimientos previos y aún así logré encontrar materiales y nuevos conceptos en este curso. Ana es una experta en lo que hace, y brinda recursos muy efectivos. Es un curso muy completo que abre las puertas a los Community Managers novatos para que vayan haciendo su propio camino.
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dani_20v
PlusLa verdad es que el curso me gustó mucho y me sorprendió para bien. Pensé que sería algo más básico, pero me encontré con contenidos muy interesantes y útiles que no conocía. Aprendí bastante sobre el rol del community manager, cómo planificar contenidos, gestionar comunidades y también sobre la importancia de la estrategia digital. Me ayudó a tener una visión mucho más clara de lo que implica este trabajo y me dejó con muchas ganas de seguir aprendiendo más en esta área.
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manuel_so2
Fue una experiencia muy enriquecedora, donde no solo aprendí conceptos clave, sino que también pude aplicarlos de manera práctica. La estructura del curso y la calidad de los materiales facilitaron mucho el aprendizaje. Sin duda, ha sido una inversión valiosa para mi desarrollo personal y profesional.
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analilianmarin20_22
Todo super padre, aunque las redes sociales cambian constantemente este curso tiene conceptos clave básicos.
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