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    Best seller

    Introduction to Community Management

    A course by Ana MarinVice President of Digital Integration and Innovation

    Introduction to Community Management

    Featured review

    glarojas_33696 years ago

    Ideal for professionals who want to learn about community management and learn community language and tricks of the trade

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    What will you learn in this online course?

    22 lessons & 26 downloads

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    What's included in this course?

    What is this course's project?

    Introduction to Community Management

    Projects by course students

    Who is this online course for?

    Requirements and materials

    Introduction to Community Management

    Reviews

    177,838
    Students
    5,103
    Reviews
    98%
    Positive ratings
    • lo recomiendo totalmente, super claro y con información que realmente es de ayuda.

    • excelente

    • 12 days ago

      Curso interesante con los basicos imprescindibles para conocer bien la figura del Community Manager. Lo recomiendo, incluso para quienes ya tienen un recorrido profesional como yo. Lo único a mencionar, es que algunas apps o plataformas han cambiado. Como es el caso de Social Bakers, que ahora es Emplify.

    • 18 days ago

      Curso básico para cualquier persona que le interese el rubro. Te da las herramientas básicas. Tiene sus años pero podes trasladarlos al presente. Recomendado.

    • 24 days ago

      Muy buen curso! Muy completo

    More reviews
    Ana Marin

    Ana Marin

    Teacher
    Plus

    Vice President of Digital Integration and Innovation

    Joined August 2018

    Ana Marín is a communications expert and holds a master's degree in Business, Innovation, and Creativity, with 17 years of experience in advertising, digital marketing, and content strategy. She has worked at agencies such as Havas, La Doble Vida, and McCann Worldgroup Mexico, where she served as Vice President of Digital Integration and Innovation and was part of the management committee.

    More recently, she led content marketing at Coppel, spearheading strategies in content marketing, SEO content, and user-generated content (UGC) to drive omnichannel sales.

    Her career combines strategy, creativity, technology, and influencer marketing, and her work has been recognized with over 65 international awards. As an educator, she has trained more than 200,000 students and has been recognized as a Leading Woman and outstanding professional in Latin America by AdAge and Adlatina. Additionally, she actively promotes gender equity through mentorship and content creation.

    Content

    • U1

      Introduction

      • Presentation
      • Influences
      • What we will do during the course
    • U2

      Functions and responsibilities

      • What does a community manager do?
      • Daily tasks of a CM
      • Digital glossary
    • U3

      Understanding the digital ecosystem

      • Types of community managers
      • Not all networks serve the same
      • Content types
    • U4

      Your brand, competition and content

      • Knowing your competition
      • Where are the conversations in your category?
      • GAP analysis, how many profiles do you need
    • U5

      Content planning and production

      • Content Calendar
      • Opportunities in real time
      • Generation and curation
      • Planning, publishing and management tools
      • Scaling protocol, FAQ and crisis control
    • U6

      Metrics and final recommendations

      • Qualitative reports
      • Quantitative reports P1
      • Quantitative reports P2
      • Security and copyright recommendations
      • Crowdsourcing
    • FP

      Final project

      • Introduction to Community Management

    What to expect from a Domestika course

    • Learn at your own pace

      Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

    • Learn from the best professionals

      Learn valuable methods and techniques explained by top experts in the creative sector.

    • Meet expert teachers

      Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

    • Certificates

      PLUS

      If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

    • Get front-row seats

      Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

    • Share knowledge and ideas

      Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

    • Connect with a global creative community

      The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

    • Watch professionally produced courses

      Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.

    FAQs

    A community manager is responsible for managing digital communities, creating content, engaging with the audience, and protecting the brand’s reputation across various social platforms.

    This course is aimed at intermediate learners—perfect for those who already have basic social media knowledge and want to dive deeper into strategies, tools, and community analysis.

    All you need is basic social media knowledge, internet access, and a computer or mobile device. No paid software or prior community management experience is required.

    You’ll learn to use tools like Hootsuite, Socialbakers, Google Trends, Ubersuggest, and Ad Library to manage networks, schedule content, and analyze competitors and trends.

    You’ll learn how to respond to comments, complaints, and inquiries, assign roles within management tools, and apply protocols to provide efficient and secure customer service on social media.

    The course teaches you how to tailor formats, messages, and content types for each platform, leveraging each social network’s strengths to maximize impact and audience engagement.

    You’ll learn how to create Hero, Hub, Help, and evergreen content, understanding when and how to use each type to attract, educate, and retain audiences at different stages of their digital journey.

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