Introduction to Community Management
A course by Ana Marin , Vice President of Digital Integration and Innovation
Joined August 2018
Learn to work as a community manager and build, manage and administrate a social media community
Want to get started as a community manager and assemble a full content plan to capture the attention of consumers on social media? In this course, Ana Marín, director of digital integration at McCann Worldgroup México, teaches you all the community management essentials for working on social media. She has had an extensive professional career in the digital world, which has been celebrated at festivals such as the Effie Awards, Círculo Creativo de México and the Ibero-american Social Media Festival.
Learn everything from terminology to key tools for working as a professional community manager in an advertising agency or independently. It's not just a matter of posting or writing good material!
Featured review
Ideal for professionals who want to learn about community management and learn community language and tricks of the trade
What will you learn in this online course?
22 lessons & 26 downloads
- 98% positive reviews (5.1K)
- 177,606 students
- 22 lessons (3h 9m)
- 26 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
What is this course's project?
Learn to build, manage, and run a brand's community on social media and become a community manager.
Projects by course students
Who is this online course for?
Communication or advertising students, marketing professionals who want to enter the world of community management, and anyone interested in understanding what skills are necessary to manage a brand on social media.
Requirements and materials
You need to be familiar with the main social media platforms like Facebook, YouTube, Instagram, and Twitter. As for materials, you must have a computer with an internet connection and lots of interest in the digital world.
Reviews
Ana Marin
A course by Ana Marin
Ana Marín is a communications expert and holds a master's degree in Business, Innovation, and Creativity, with 17 years of experience in advertising, digital marketing, and content strategy. She has worked at agencies such as Havas, La Doble Vida, and McCann Worldgroup Mexico, where she served as Vice President of Digital Integration and Innovation and was part of the management committee.
More recently, she led content marketing at Coppel, spearheading strategies in content marketing, SEO content, and user-generated content (UGC) to drive omnichannel sales.
Her career combines strategy, creativity, technology, and influencer marketing, and her work has been recognized with over 65 international awards. As an educator, she has trained more than 200,000 students and has been recognized as a Leading Woman and outstanding professional in Latin America by AdAge and Adlatina. Additionally, she actively promotes gender equity through mentorship and content creation.
Content
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U1
Introduction
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Presentation
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Influences
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What we will do during the course
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U2
Functions and responsibilities
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What does a community manager do?
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Daily tasks of a CM
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Digital glossary
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U3
Understanding the digital ecosystem
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Types of community managers
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Not all networks serve the same
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Content types
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U4
Your brand, competition and content
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Knowing your competition
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Where are the conversations in your category?
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GAP analysis, how many profiles do you need
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U5
Content planning and production
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Content Calendar
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Opportunities in real time
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Generation and curation
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Planning, publishing and management tools
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Scaling protocol, FAQ and crisis control
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U6
Metrics and final recommendations
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Qualitative reports
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Quantitative reports P1
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Quantitative reports P2
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Security and copyright recommendations
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Crowdsourcing
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FP
Final project
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Introduction to Community Management
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
A community manager is responsible for managing digital communities, creating content, engaging with the audience, and protecting the brand’s reputation across various social platforms.
This course is aimed at intermediate learners—perfect for those who already have basic social media knowledge and want to dive deeper into strategies, tools, and community analysis.
All you need is basic social media knowledge, internet access, and a computer or mobile device. No paid software or prior community management experience is required.
You’ll learn to use tools like Hootsuite, Socialbakers, Google Trends, Ubersuggest, and Ad Library to manage networks, schedule content, and analyze competitors and trends.
You’ll learn how to respond to comments, complaints, and inquiries, assign roles within management tools, and apply protocols to provide efficient and secure customer service on social media.
The course teaches you how to tailor formats, messages, and content types for each platform, leveraging each social network’s strengths to maximize impact and audience engagement.
You’ll learn how to create Hero, Hub, Help, and evergreen content, understanding when and how to use each type to attract, educate, and retain audiences at different stages of their digital journey.
Me pareció muy buen curso, especialmente porque toca y explica todos los aspectos claves a tener en cuenta como community management. Es un repaso rápido y eficiente por todos los ejes que construyen esta profesión. Me encantan los ejemplos prácticos. Aunque es un curso que ya tiene algunos años acá y sabemos que las redes sociales y el comportamiento de las audiencias va cambiando rápidamente, es un curso que todavía tiene muchísima vigencia porque gran parte de él se centra en la metodología.
This course provides an excellent introduction to community management. Ana Marín explains the role of a Community Manager in a clear, structured, and practical way. I especially appreciated the lessons on content planning, content curation, publishing tools, crisis management, and qualitative reporting.
gran curso me esta resolviendo varias dudas que tenia en la carrera.
Curso claro, dinámico y fácil de seguir. Entrega herramientas prácticas y aplicables dede el primer momento. Muy recomendable para quienes están comenzando en el área.
Curso 100% didáctico, claro y práctico.