Introduction to Community Management
A course by Ana Marin, Vice President of Digital Integration and Innovation
Joined August 2018
Learn to work as a community manager and build, manage and administrate a social media community
Want to get started as a community manager and assemble a full content plan to capture the attention of consumers on social media? In this course, Ana Marín, director of digital integration at McCann Worldgroup México, teaches you all the community management essentials for working on social media. She has had an extensive professional career in the digital world, which has been celebrated at festivals such as the Effie Awards, Círculo Creativo de México and the Ibero-american Social Media Festival.
Learn everything from terminology to key tools for working as a professional community manager in an advertising agency or independently. It's not just a matter of posting or writing good material!
Featured review
Ideal for professionals who want to learn about community management and learn community language and tricks of the trade
What will you learn in this online course?
22 lessons & 26 downloads
What's included in this course?
Get to know Ana Marín, her passion for social media, and her professional career in production companies and advertising agencies, always working for big brands on social media. See her biggest influences, how she keeps up with trends, and some sources of inspiration that you might want to follow yourself.
Find out what exactly a community manager is, as well as the main responsibilities and the type of work they do on brands' social media accounts. Then, thoroughly examine their daily tasks, the types of CMs that exist, and everything you need to become one.
Next, get your feet wet in the digital ecosystem of community management by learning the most used terms in this profession. See what each social media platform is for—because they don't all serve the same purpose—and discover how Google classifies content.
Ana teaches you how to get to know and analyze what your competition does to capture the attention of consumers, and helps you pinpoint the main conversations going on in your category or sector. Once you have a clear picture of the users, the content, and your competition, learn to perform a gap analysis to efficiently meet the expectations of your audience.
Create a content calendar step by step and, although it isn't necessarily part of a community manager's role, see how to produce content. Learn to take advantage of opportunities in real time for the good of your brand and to use social media management tools.
Finally, Ana explains where you can find the qualitative and quantitative reports to analyze the metrics of your work and gives you some recommendations on account security.
- 98% positive reviews (5.1K)
- 177,838 students
- 22 lessons (3h 9m)
- 26 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
What is this course's project?
Learn to build, manage, and run a brand's community on social media and become a community manager.
Projects by course students
Who is this online course for?
Communication or advertising students, marketing professionals who want to enter the world of community management, and anyone interested in understanding what skills are necessary to manage a brand on social media.
Requirements and materials
You need to be familiar with the main social media platforms like Facebook, YouTube, Instagram, and Twitter. As for materials, you must have a computer with an internet connection and lots of interest in the digital world.
Reviews
Ana Marin
A course by Ana Marin
Ana Marín is a communications expert and holds a master's degree in Business, Innovation, and Creativity, with 17 years of experience in advertising, digital marketing, and content strategy. She has worked at agencies such as Havas, La Doble Vida, and McCann Worldgroup Mexico, where she served as Vice President of Digital Integration and Innovation and was part of the management committee.
More recently, she led content marketing at Coppel, spearheading strategies in content marketing, SEO content, and user-generated content (UGC) to drive omnichannel sales.
Her career combines strategy, creativity, technology, and influencer marketing, and her work has been recognized with over 65 international awards. As an educator, she has trained more than 200,000 students and has been recognized as a Leading Woman and outstanding professional in Latin America by AdAge and Adlatina. Additionally, she actively promotes gender equity through mentorship and content creation.
Content
-
U1
Introduction
-
Presentation
-
Influences
-
What we will do during the course
-
-
U2
Functions and responsibilities
-
What does a community manager do?
-
Daily tasks of a CM
-
Digital glossary
-
-
U3
Understanding the digital ecosystem
-
Types of community managers
-
Not all networks serve the same
-
Content types
-
-
U4
Your brand, competition and content
-
Knowing your competition
-
Where are the conversations in your category?
-
GAP analysis, how many profiles do you need
-
-
U5
Content planning and production
-
Content Calendar
-
Opportunities in real time
-
Generation and curation
-
Planning, publishing and management tools
-
Scaling protocol, FAQ and crisis control
-
-
U6
Metrics and final recommendations
-
Qualitative reports
-
Quantitative reports P1
-
Quantitative reports P2
-
Security and copyright recommendations
-
Crowdsourcing
-
-
FP
Final project
-
Introduction to Community Management
-
What to expect from a Domestika course
-
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
-
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
-
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
-
Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
-
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
-
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
-
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
-
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
A community manager is responsible for managing digital communities, creating content, engaging with the audience, and protecting the brand’s reputation across various social platforms.
This course is aimed at intermediate learners—perfect for those who already have basic social media knowledge and want to dive deeper into strategies, tools, and community analysis.
All you need is basic social media knowledge, internet access, and a computer or mobile device. No paid software or prior community management experience is required.
You’ll learn to use tools like Hootsuite, Socialbakers, Google Trends, Ubersuggest, and Ad Library to manage networks, schedule content, and analyze competitors and trends.
You’ll learn how to respond to comments, complaints, and inquiries, assign roles within management tools, and apply protocols to provide efficient and secure customer service on social media.
The course teaches you how to tailor formats, messages, and content types for each platform, leveraging each social network’s strengths to maximize impact and audience engagement.
You’ll learn how to create Hero, Hub, Help, and evergreen content, understanding when and how to use each type to attract, educate, and retain audiences at different stages of their digital journey.
lo recomiendo totalmente, super claro y con información que realmente es de ayuda.
excelente
Curso interesante con los basicos imprescindibles para conocer bien la figura del Community Manager. Lo recomiendo, incluso para quienes ya tienen un recorrido profesional como yo. Lo único a mencionar, es que algunas apps o plataformas han cambiado. Como es el caso de Social Bakers, que ahora es Emplify.
Curso básico para cualquier persona que le interese el rubro. Te da las herramientas básicas. Tiene sus años pero podes trasladarlos al presente. Recomendado.
Muy buen curso! Muy completo