Guided Course: Persuasive and Effective Brand Storytelling
A guided course by Gabriel García de Oro , Executive Creative Director and Strategy Advisor at Ogilvy
Joined October 2020
Learn persuasive brand storytelling, adapt your message to the audience, and choose the right words and tone.
Joined October 2020
Learn to create brand storytelling that wins hearts. Discover how to adapt your narratives to different audiences, carefully selecting the words that will resonate with each one. Learn to define the right tone that reflects the essence of your brand and design an effective presence across various communication channels. This course will guide you step by step through the process of bringing to life stories that not only inform, but also inspire and persuade.
Explore techniques that transform a simple message into a memorable experience. Connect deeply with your audience, using the power of words and silence to convey genuine emotions. Understand where your story will unfold and how to adjust its tone to maximize its impact. By the end, you'll have a persuasive brand story, perfectly tailored to your audience, tone, and media. A journey into the art of communicating beyond words, where every detail matters.
What will you learn in this online course?
6 lessons & 5 downloads
- 107 students
- 6 lessons (1h 0m)
- 5 downloads
- Online and at your own pace
- Available on the app
- Audio: Spanish, German, English, French, Indonesian, Italian, Dutch, Polish, Portuguese, Romanian, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
What is this course's project?
The course project is to create a persuasive brand storytelling, adapted to the audience, choosing precise words, defining an appropriate tone and designing its presence on various channels, achieving a narrative that connects and resonates with those who receive it.
Who is this online course for?
This course is designed for content creators, communicators, and entrepreneurs looking to enhance their storytelling skills. It's for anyone interested in connecting emotionally with their audience, adapting persuasive messages to different platforms, and refining their tone and wording for effective impact.
Requirements and materials
No extensive prior knowledge is required, just an interest in brand storytelling. You'll need a device with internet access to follow the lessons and a space to take notes. Creativity and openness to new ideas will be your greatest allies.
Gabriel García de Oro
A guided course by Gabriel García de Oro
Gabriel García de Oro is passionate about storytelling and does it professionally in different sectors. First, as the executive creative director and strategy advisor at Ogilvy Barcelona, second, as an author of children’s, young adult, and non-fiction literature (with more than 40 published books), and third, as a columnist for publications like El País Semanal, Mente Sana, Cuerpo Mente, and Expansión.
He is also a certified coach by the International Coaching Federation and has a deep understanding of how the stories we tell ourselves, whether as enablers or limiters, influence us.
Content
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Guided Course: Persuasive and Effective Brand Storytelling
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Podcast: The Invisible Alchemy of Words
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Know Your Audience
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How to Persuade Your Audience
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Words Matter
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Find Your Tone
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Where Will Your Story Live?
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Final project
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
What are Domestika's online courses?
Domestika courses are online classes that allow you to learn new skills and create incredible projects. All our courses include the opportunity to share your work with other students and/or teachers, creating an active learning community. We offer different formats:
Original Courses: Complete classes that combine videos, texts, and educational materials to complete a specific project from start to finish.
Basics Courses: Specialized training where you master specific software tools step by step.
Specialization Courses: Learning paths with various expert teachers on the same topic, perfect for becoming a specialist by learning from different approaches.
Guided Courses: Practical experiences ideal for directly acquiring specific skills.
Intensive Courses (Deep Dives): New creative processes based on artificial intelligence tools in an accessible format for in-depth and dynamic understanding.
When do the guided courses start and when do they finish?
All guided courses are 100% online, so once they're published, guided courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
What do Domestika's guided courses include?
The guided courses are divided into different modules. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with other students, as well as share your work and your final project, creating a community around the guided courses.
Have you been given a guided courses?
You can redeem the guided courses you received by accessing the redeeming page and entering your gift code.
