Brand Design and Packaging
A course by FIBRA, Branding studio
Learn how to create a strong visual identity for your brand and its products
Creating a brief, identifying the main problem to be solved, analyzing your competition, and defining your territory are some of the fundamental steps to start building a brand, prior to the creation of its visual identity. Peruvian studio FIBRA is specialized in branding for entrepreneurs and startups, and in this course, they show you their process to approach a brand identity and visual identity project for product packaging.
Andrea Gálvez and Martín Bedoya teach you, step by step, a methodology that will give you confidence when taking on the responsibility of developing an entrepreneur's project. They provide you with the tools and structure so that, based on it, you can then let your creativity fly and begin to establish the visual identity for a brand and specifically, to apply it to the packaging of one of its products.
What will you learn in this online course?
19 lessons & 6 downloads
What's included in this course?
Andrea and Martín start by talking to you about their career in design and about FIBRA, their studio, which is focused on visual identity projects to help small entrepreneurs. They also show you their main influences.
See how to create a brief, the importance of visiting the company for which you will work, and of trying the product before defining the problem to be solved. Then, work on the debriefing.
The next step is to investigate and analyze the competition, in order to have a clear idea of what spaces are available in the market, and thus position yourself.
Together with Andrea, carry out the Golden Circle: define your brand purpose, how to do things, and what is the value proposition. Then, choose your brand territory with Martín and learn to define its personality. From there, you will be able to elaborate a big Idea and establish the cornerstone of your communication.
Let's get to work! Bring your brand to life by creating a mood board to decide the graphic style, aligned with the conceptual part. Decide on the materials—according to your budget—and sketch your designs (typography, color palettes, shapes, etc.). In this case, you will work on packaging design and its communication in the formats you choose. Learn how to apply them to the product so that the client can visualize the language created.
That's it! Once you finish the project, it’s time to learn how to evaluate the points of improvement for your next project.
- 99% positive reviews (194)
- 6,122 students
- 19 lessons (1h 24m)
- 6 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, German, English, French, Italian, Polish, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe Illustrator
Adobe PhotoshopWhat is this course's project?
Develop a brand project from scratch and apply it to the packaging of a product.
Projects by course students
Who is this online course for?
This course is for graphic designers, creative directors, art directors, branding enthusiasts and of course, entrepreneurs.
Requirements and materials
You need basic knowledge of graphic design, as well as of Adobe Photoshop and Illustrator. Regarding materials, you will only need your computer with the mentioned programs installed.
Reviews
FIBRA
A course by FIBRA
Andrea Gálvez is the founder and creative director of the Lima-based branding studio, FIBRA. She has been working there for six years with Martín Bedoya, creating concepts, names, building identities, and designing packaging, books, and websites. They focus on creating visual identities for entrepreneurs who leave a stable job to fulfill a dream or people who have a medium-sized business that already works but needs a boost.
Previously, Andrea worked for advertising agencies such as JWT and other branding studios such as Taller 4. During her career, she has worked with clients such as Laive, Nestlé, Interbank, Oechsle, BCP, UPC, and Acurio Restaurants.
Content
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U1
Introduction
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Presentation
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Influences
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What will we do in the course?
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U2
Customer history
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Brief written
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Customer visit
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Briefing meeting
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Contrabrief
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U3
Analysis and strategy
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Competitor analysis
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Map of territories
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Golden circle
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Our territory
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Brand personality
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Big idea
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U4
Execution
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Graphical analysis of the competition
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Moodboard and budgets
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Graphic path
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Packaging design
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Definition of the graphic system
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Project closure
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FP
Final project
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Brand Design and Packaging
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
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Get front-row seats
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
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FAQs
You’ll learn how to analyze briefs, develop visual identities, choose materials and printing techniques, create mood boards, study competitors, and conceptualize beverage packaging using strategic processes and creative tools.
This is an intermediate-level course, perfect for those with basic design or branding knowledge who want to deepen their skills in packaging and visual identity processes for beverages.
You’ll need access to graphic design software like Adobe Illustrator or Photoshop, materials for mood boards (digital or physical), and a willingness to research competitors and market trends.
By the end, you’ll be able to analyze briefs, develop brand concepts, create cohesive visual identities, select materials and printing techniques, and design distinctive beverage packaging.
The course includes brief analysis, mood boards, creative naming, material selection, printing techniques, competitive analysis, branding, art direction, and comprehensive beverage packaging development.
Yes, the course teaches how to structure and analyze briefs and evaluate visual competition to define brand strategies and positioning.
Different printing techniques and criteria for choosing suitable materials are explored, considering sustainability, costs, and perceived quality in beverage packaging.
Adobe Illustrator
Adobe Photoshop
A clear and beginner-friendly course on brand design and packaging. It covers the full process from concept to presentation with practical insights, though it may feel basic for advanced learners.
Me gustó mucho el curso. Integré muchas etapas de este proceso a mi propio proceso de branding y entregas a clientes. Venía trabajando con el one concept method y este curso me ayudó a crear una estrategia de marca mucho más sólida para ese tipo de metodología. Tal vez lo que se ve en el curso no sea nada totalmente nuevo si ya venís trabajando como diseñador gráfico pero te ordena muchísimo el proceso. Recomiendo.
thank you for the course, very useful !!!
Muito bom se o assunto é ESTRATÉGIA!
Que buen curso, me encantó!