Brand Design and Packaging
A course by FIBRA , Branding studio
Learn how to create a strong visual identity for your brand and its products
Learn how to create a strong visual identity for your brand and its products
Creating a brief, identifying the main problem to be solved, analyzing your competition, and defining your territory are some of the fundamental steps to start building a brand, prior to the creation of its visual identity. Peruvian studio FIBRA is specialized in branding for entrepreneurs and startups, and in this course, they show you their process to approach a brand identity and visual identity project for product packaging.
Andrea Gálvez and Martín Bedoya teach you, step by step, a methodology that will give you confidence when taking on the responsibility of developing an entrepreneur's project. They provide you with the tools and structure so that, based on it, you can then let your creativity fly and begin to establish the visual identity for a brand and specifically, to apply it to the packaging of one of its products.
What will you learn in this online course?
19 lessons & 6 downloads
- 99% positive reviews (181)
- 4,907 students
- 19 lessons (1h 24m)
- 6 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Recommended software for this course
Adobe Illustrator
Adobe PhotoshopWhat is this course's project?
Develop a brand project from scratch and apply it to the packaging of a product.
Projects by course students
Who is this online course for?
This course is for graphic designers, creative directors, art directors, branding enthusiasts and of course, entrepreneurs.
Requirements and materials
You need basic knowledge of graphic design, as well as of Adobe Photoshop and Illustrator. Regarding materials, you will only need your computer with the mentioned programs installed.
Reviews
Andrea Gálvez is the founder and creative director of the Lima-based branding studio, FIBRA. She has been working there for six years with Martín Bedoya, creating concepts, names, building identities, and designing packaging, books, and websites. They focus on creating visual identities for entrepreneurs who leave a stable job to fulfill a dream or people who have a medium-sized business that already works but needs a boost.
Previously, Andrea worked for advertising agencies such as JWT and other branding studios such as Taller 4. During her career, she has worked with clients such as Laive, Nestlé, Interbank, Oechsle, BCP, UPC, and Acurio Restaurants.
Content
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U1
Introduction
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Presentation
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Influences
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What will we do in the course?
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U2
Customer history
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Brief written
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Customer visit
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Briefing meeting
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Contrabrief
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U3
Analysis and strategy
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Competitor analysis
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Map of territories
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Golden circle
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Our territory
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Brand personality
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Big idea
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U4
Execution
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Graphical analysis of the competition
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Moodboard and budgets
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Graphic path
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Packaging design
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Definition of the graphic system
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Project closure
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FP
Final project
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Brand Design and Packaging
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Adobe Illustrator
Adobe Photoshop
juanmartinrodriguez
Buen Curso, Muy Interesante.
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nico_tellez_riveros
De los mejores cursos de branding que he visionado en esta plataforma, es muy completo y explican paso a paso el proceso de la parte conceptual y estratégica previa al diseño. Sin duda me quedo con consejos y tips muy valiosos.
Curso 100% recomendado!
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white_moth
Very valuable course! I already had some basic knowledge on Brand Identity and Graphic Design or on how to make a market and competitor analysis, but I've found even more tips and interesting advices from Andrea and Martín to implement my method. I will recommend this course!
shirlieann111
Good Content
lainalima
Very good