Art Direction for Fashion Photography
A course by Park | Creative Studio , Creative Director
Joined September 2018
Learn the creative process behind fashion campaigns, from the concept to the final image
Learn the creative process behind fashion campaigns, from the concept to the final image
Joined September 2018
Planning a successful fashion campaign requires someone with vision to see it through each step. This is where Carola Rafowicz comes in. As the creative director of Park Creative Studio and its sister space, Chas Park, she has years of experience creating and shooting campaigns.
In this online course, Carola teaches you the secrets to creative art direction. She guides you through each step of a fashion campaign to capture striking images, from concept and set design to the photoshoot and image retouching. By the end, you'll have the skills to envision compelling projects for the world of fashion, art, and design.
What will you learn in this online course?
18 lessons & 17 downloads
- 98% positive reviews (157)
- 4,088 students
- 18 lessons (2h 17m)
- 17 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Plan and carry out a fashion campaign with a photoshoot to capture striking images that express a creative concept.
Projects by course students
Who is this online course for?
Students, professionals, entrepreneurs, and anyone working or interested in the world of fashion, design, photography, set design, or visual arts in general.
Requirements and materials
No knowledge of photography is required, as this is an introductory course.
The materials you need may include props, a studio or space to build a set, a camera, lighting equipment, models, makeup and hair, a stylist—it all depends on your campaign idea.
Reviews
A course by Park | Creative Studio
Carola Rafowicz studied fine arts and explored different roles within art until becoming the creative director of Park Creative Studio, a multiplatform content agency in Buenos Aires, Argentina, with a strong artistic identity. The studio is made up of a multidisciplinary team, which is in charge of creating everything, from the idea to the execution, for audiovisual projects, campaigns, actions, communication strategies, and identities for brands.
Carola also founded Chas Park Studio, a space that allows her to explore and capture ideas, real 3D projects, and interact with different professionals in the field of production and fashion.
Content
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U1
Introduction
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Presentation
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Influences I
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Influences II
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What are we going to do
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U2
Visual identity, concept and construction
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How to read image
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Visual identity
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Dries Van Noten
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Fashion concept
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History of Fashion Photography
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U3
Preproduction
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A story to tell, visual story
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We put together a mood board
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To design the set! - Sketch
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U4
Production
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The armed set - Considerations
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Styling, make up & hair
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Staging - Shooting
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U5
Postproduction
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Material selection
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Design and communication
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Media and news
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FP
Final project
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Art direction for fashion photography
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
grazidacostacarvalho
incrível
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nephelestudio
Essenzialmente incantevole con la Sua estetica visiva!
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slourenco13
It is an interesting course. I recommend it a lot.
andrealomenzo
Muy interesante el tema. Explicado con mucha claridad y al detalle. Lo recomiendo!
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chgooky
Very great course, very helpful.