Content Marketing for Social Media
A course by Reina Rodríguez Taylhardat, Social Communication Expert
Joined February 2019
Learn to create a content strategy for your brand step by step
Joined February 2019
Have you ever heard the phrase "content is king"? If you agree and want to understand how to generate interesting transmedia content to connect with your audience and develop an honest and unique online brand personality, this is the course for you.
Reina Rodríguez—social media manager at WeWork for Latin America and Spain—has more than 10 years of experience developing creative content on social media for large brands. In this course, Reina teaches you how to create a content marketing strategy. Learn how to decide on the best content and formats for your digital ecosystem and attract your target audience to turn them into customers.
What will you learn in this online course?
16 lessons & 21 downloads
What's included in this course?
Get to know Reina Rodríguez, including how she got started on social media, her professional experience in various countries, and the main influences and success stories she uses as inspiration.
Learn what content marketing is and why it is considered the "heart" of social media. Discover the purpose of this marketing technique, the types of content that can be developed, and the stages that make up a good content strategy.
Then, analyze the current status of the social media profiles of the brand you're working with to establish objectives that are perfectly aligned with the personality and tone of the brand. Decide which channels you need to be active on to achieve the objectives you've set.
Then, learn about the different types of content that you can create to connect with the target audience. Discover what video marketing is and the best way to do it, as well as what viral marketing is—every brand's dream. Next, get to know different types of image formats and which ones have the best reach on different social networks.
Reina then explains the art of storytelling as a technique for boosting sales and how to sell before selling. Create and curate content with a consistent transmedia narrative, and learn whether it is a good idea for a brand to talk about itself or about a topic or story associated with the brand. Understand what user-generated content is and how to use it for your brand—not against it.
Finally, learn the importance of having a customer service strategy within your social media strategy, as well as how to measure the results to determine whether your content plan is meeting the established KPIs.
- 95% positive reviews (1.1K)
- 42,883 students
- 16 lessons (1h 17m)
- 21 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
What is this course's project?
Build a social media marketing strategy for a brand of your choice.
Projects by course students
Who is this online course for?
This course is for anyone who is interested in improving the social media content for a product, brand, company, or person.
Requirements and materials
You need basic knowledge of social media, as well as a basic understanding of video design and editing programs. What materials do you need? You need a computer with an internet connection, and video design and editing software.
Reviews
Reina Rodríguez Taylhardat
A course by Reina Rodríguez Taylhardat
Reina Rodríguez is Venezuelan by birth and Mexican by adoption. She studied social communication in Venezuela and has spent more than 10 years working in content marketing for consumer brands such as the Food Network, E! Entertainment Television, and Johnson's Baby.
She is currently the social media manager at WeWork, a global coworking community startup in Latin America and Spain.
Content
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U1
Introduction
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Presentation
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Influences
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What will we do in the course
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U2
Importance of content marketing in social networks
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What is content marketing and why is the heart of social networks?
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How is the content marketing cycle in social networks?
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U3
Understanding your brand
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Who are you today in social networks?
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What are the objectives of my brand?
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What should be the digital ecosystem of my brand?
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U4
Types of content in networks
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Video marketing and viral marketing
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Image formats: photos, memes, gifs ...
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What types of content have better reach according to the social network?
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U5
The art of telling stories and selling more
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Sell before selling
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Storytelling and transmedia narrative
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Own content, content curation
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U6
Final Recommendations
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Consumer service and boosting
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Optimization and KPI's of the objectives How to measure the results?
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FP
Final project
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Content Marketing in Social Networks
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
The course is aimed at students with basic prior knowledge of digital communication or social media, ideal for intermediate learners looking to deepen their understanding of content marketing strategies and social media management.
It’s recommended to have a basic understanding of social media, experience with digital platforms, and general marketing knowledge. Advanced tools aren’t required, but you should be ready to work with platforms like Instagram, Facebook, and content editors.
You’ll learn how to create content strategies, measure KPIs, tailor formats for each social network, plan an editorial calendar, develop brand voice, and optimize campaigns to boost engagement and brand awareness.
The course covers how to design, implement, and measure content strategies for brands on social media, integrating tools, formats, and key metrics to build communities, expand reach, and turn followers into customers.
The course uses tools like Sprout Social to organize posts, image and video editing platforms, plus resources for scheduling and analyzing metrics on social networks like Instagram and Facebook.
You’ll learn to analyze audiences, segment target groups, choose the right channels, and adapt content considering cultural factors and business goals, with a special focus on the Latin American market.
Yes, practical case studies from brands like Johnson's Baby, Bumble, and WeWork are included, along with examples of viral campaigns and strategies used by multinational companies in Latin America and Europe.
Muy buen curso para explorar las primeras decisiones que tenemos que tomar al crear nuestra marca y nuestro contenido para la marca, con objetivos y estrategias de marketing digital.
Excelente!
Excelente curso, ya desde la primera lección me siento orientado y motivado.
ótimo curso, muito prático e dinâmico!
Excelente guia para cualqueir rubro en el que se necesite entender a la audiencia !!