Exploring branding with artificial intelligence
A course by Lucas Casagrande , Art director and producer
Joined November 2008
Explore the potential of artificial intelligence in branding and brand design, from names to basic manuals
Joined November 2008
Discover how artificial intelligence can transform the branding process, from name conception to designing your brand manual. Learn how to use tools like ChatGPT for research and Midjourney for image creation. Explore how Canva can help you structure templates and Miro can help you organize your visual inspiration. Dive into the identity search process, curating photography references, logos, typography, and colors to develop a unique voice and style for your brand.
Experiment with brand name generation, taglines, and storytelling using artificial intelligence. Develop your creativity while creating comprehensive branding, including typography and color palettes. Watch your brand come to life through applications in packaging, social media, and other visual formats. This course gives you the tools you need to present your ideas professionally, enabling you to complete both personal and client projects.
What will you learn in this online course?
14 lessons
- 35 students
- 14 lessons (1h 56m)
- Online and at your own pace
- Available on the app
- Audio: Spanish, German, English, French, Italian, Dutch, Polish, Portuguese, Turkish
- Spanish · Portuguese · French · English · Italian · German · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Canva
ChatGPT
MidjourneyWhat is this course's project?
You'll learn how to use artificial intelligence to create a brand identity. From choosing a name, manifesto, and tagline to designing a basic brand manual and applying it to packaging and social media, developing personal or client projects.
Who is this online course for?
This course is aimed at creatives, designers, entrepreneurs, and branding enthusiasts who wish to explore the potential of artificial intelligence in branding. It's ideal for those seeking innovation in design, visual identity, and product communication.
Requirements and materials
The course doesn't require advanced knowledge, just basic design skills and the ability to use digital tools like ChatGPT, MidJourney, Canva, Miro, and Pinterest. Internet access and a computer are required to explore the creative possibilities.
Lucas Casagrande
A course by Lucas Casagrande
Lucas Casagrande is animator, designer, director and producer of Motion Graphics.
At age 18, he went to work in a studio while in parallel he created visuals for electronic clubs. A couple of years later he began to collaborate with MTV as a creative designer and was the director and curator of the Creamfield festival.
Today his specialty is the art direction focused on 3D illustration where he develops personal projects and Motion Graphics.
Lucas defines his personality as impulsive and fun. He likes to do things all the time and that is reflected in his work because of the impact his images produce and the frenetic speed of his pieces. According to comments "I love living life outside the computer being with friends, exploring the city, cooking ... the more I enjoy away from the computer, the better in my work".
For Lucas, the purpose of what he does as an art director and producer is to convey in the most beautiful and correct way possible the need of the clients. In their personal works, the purpose is to generate an impact on the people who see it.
Its clients are agencies such as Gray, Young & Rubicam and brands such as Disney, MTV, Coca-Cola, Starbucks, Sony VAIO and Fox Sport, among others.
Content
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U1
Branding with artificial intelligence
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The tools we are going to use
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Visual inspiration
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Developing your brand
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Find a tagline for your brand with GPT
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Brand name and statement
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Storytelling: Creating Variations to Gain Authenticity
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Logo creation
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Finding the perfect typography
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Defining the color palette
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Review and feedback with AI
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Packaging design
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Designing tote bags and business cards
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Custom textures and backgrounds
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Creation of the brand manual
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
What are Domestika's online courses?
Domestika courses are online classes that allow you to learn new skills and create incredible projects. All our courses include the opportunity to share your work with other students and/or teachers, creating an active learning community. We offer different formats:
Original Courses: Complete classes that combine videos, texts, and educational materials to complete a specific project from start to finish.
Basics Courses: Specialized training where you master specific software tools step by step.
Specialization Courses: Learning paths with various expert teachers on the same topic, perfect for becoming a specialist by learning from different approaches.
Guided Courses: Practical experiences ideal for directly acquiring specific skills.
Intensive Courses (Deep Dives): New creative processes based on artificial intelligence tools in an accessible format for in-depth and dynamic understanding.
When do the deep dive courses start and when do they finish?
All deep dive courses are 100% online, so once they're published, deep dive courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
What do Domestika's deep dive courses include?
The deep dive courses are divided into different modules. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with other students, as well as share your work and your final project, creating a community around the deep dive courses.
Have you been given a deep dive courses?
You can redeem the deep dive courses you received by accessing the redeeming page and entering your gift code.
Canva
ChatGPT
Midjourney