Introduction to Visual Merchandising
A course by Kiosco Creativo, Creative Directors
Learn to design unique window displays and bring them to life using visual merchandising techniques
Visual merchandising encompasses a wide range of disciplines, from art direction to interior design, and gives you the opportunity to play with colors, materials, perspective, depth, and even create optical effects. Carla and Laura, the founders and creative directors of Kiosco Creativo, began their journey into the world of visual merchandising for big brands in 2014. Since then, they have designed more than 20 displays for the likes of Hermès (in Panama, Mexico, and Brazil), Swarovski, and Disney.
In this online course, learn the fundamentals of visual merchandising to build eye-catching displays. Your teachers guide you through their creative process step by step, from preparing the brief and developing the concept to delivering final design specifications. Ready to turn heads with your product displays?
What will you learn in this online course?
20 lessons & 16 downloads
- 96% positive reviews (312)
- 8,053 students
- 20 lessons (1h 17m)
- 16 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, German, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
What is this course's project?
Design a window display for a brand, from the brief and the concept to the final design.
Projects by course students
Who is this online course for?
Anyone interested in visual merchandising, either for their own business or other brands.
Requirements and materials
Basic knowledge of design (whether it's graphic design, interior design, or architecture) is required.
As for materials, you need basic drawing tools or a program like Adobe Illustrator, Photoshop or SketchUp, as well as whatever medium you want to use to make your display.
Reviews
Kiosco Creativo
A course by Kiosco Creativo
Carla and Laura are the founders and creative directors of Kiosco Creativo, a studio specializing in design and advertising. They have been working in the creative world for more than 12 years. Carla studied advertising art direction and Laura studied graphic design and communication.
In 2011, they started their creative boutique, where they design efficient, creative solutions to connect clients with their audience. They offer a range of services including visual identity development, advertising campaigns, editorial design, display design, and content creation for social media. In 2014, they began to specialize in visual merchandising and have since designed more than 20 displays for clients like Hermès (in Panama, Mexico, and Brazil), Swarovski, and Disney.
Content
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U1
Presentation
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Presentation
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Influences
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What will we do during the course?
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U2
Introduction to vitrinismo
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Showcase
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Storytelling
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Product integration and enhancement
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Surprise the viewer
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U3
Showcase technicalities
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Space
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Focal point, composition and balance
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materials
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illumination
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U4
The preproduction of the project
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Order and brand analysis
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Budget, space and duration
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Brief
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U5
Creative process
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Brainstorm and concepts
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Sketches
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Materials and lighting
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Presentation to the client
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U6
Final art, production and assembly
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Final art and suppliers
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Mounting
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FP
Final project
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Final project
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Window dressing is the art and craft of designing and assembling retail displays to showcase products, attract customers, and communicate a brand’s identity in physical stores. Its goal is to create a strong visual impact, boost sales, and stand out in the marketplace.
This course is aimed at people with intermediate knowledge in design or related fields. Basic experience in graphic design, visual merchandising, or art direction is recommended to get the most out of the content.
You’ll learn how to conceptualize, design, and build retail window displays using visual composition techniques, storytelling, branding, materials, lighting, and current trends—integrating digital tools and creative processes to make products shine and connect with your audience.
You’ll need a computer, basic design software (like Photoshop or Illustrator), reference materials, access to 3D modeling and 3D printing tools, plus some physical materials for hands-on practice and mock-ups.
Visual storytelling helps create narrative displays that communicate complex ideas and build an emotional connection between the brand and viewers, making the in-store experience memorable and meaningful.
Techniques include visual hierarchy, focal points, color contrast, strategic lighting, material integration, and three-dimensional composition to make products stand out in the display.
Current trends feature multisensory displays, tech integration, biomimicry, visual storytelling, alternative materials, abstract 3D compositions, and interactive windows that reflect brand identity.
Me encanto el curso, se los recomiendo muchísimo. Ellas son muy buenas explicando y haciendo su trabajo, de verdad esta increíble, aprendes mucho y al ponerlo en práctica y hacer el proyecto final te ayuda a poner en practica todo lo visto y a entender mucho mejor.
gerçektem detaylı ve öğretici.
Hasta el momento me está expandiendo y enseñando bastante este curso, justo lo que estaba necesitando para poder establecerme profesionalmente. Vamos por ese certificado!
Le due insegnanti sono preparate,non c'e' dubbio, ma per chi come me deve leggere la traduzione , risulta difficile da seguire.
Parlano in maniera troppo veloce e quindi si fa fatica....
El curso me dió un pantallazo de varias cosas de las cuales no tenía mucho conocimiento, hoy en día me siento capaz de diseñar una vitrina de cualquier rubro y darle una estética visual para atraer a los clientes. Es interesante y completo