Introduction to Visual Merchandising
A course by Kiosco Creativo , Creative Directors
Learn to design unique window displays and bring them to life using visual merchandising techniques
Learn to design unique window displays and bring them to life using visual merchandising techniques
Visual merchandising encompasses a wide range of disciplines, from art direction to interior design, and gives you the opportunity to play with colors, materials, perspective, depth, and even create optical effects. Carla and Laura, the founders and creative directors of Kiosco Creativo, began their journey into the world of visual merchandising for big brands in 2014. Since then, they have designed more than 20 displays for the likes of Hermès (in Panama, Mexico, and Brazil), Swarovski, and Disney.
In this online course, learn the fundamentals of visual merchandising to build eye-catching displays. Your teachers guide you through their creative process step by step, from preparing the brief and developing the concept to delivering final design specifications. Ready to turn heads with your product displays?
What will you learn in this online course?
20 lessons & 16 downloads
- 96% positive reviews (294)
- 7,240 students
- 20 lessons (1h 17m)
- 16 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Design a window display for a brand, from the brief and the concept to the final design.
Projects by course students
Who is this online course for?
Anyone interested in visual merchandising, either for their own business or other brands.
Requirements and materials
Basic knowledge of design (whether it's graphic design, interior design, or architecture) is required.
As for materials, you need basic drawing tools or a program like Adobe Illustrator, Photoshop or SketchUp, as well as whatever medium you want to use to make your display.
Reviews
A course by Kiosco Creativo
Carla and Laura are the founders and creative directors of Kiosco Creativo, a studio specializing in design and advertising. They have been working in the creative world for more than 12 years. Carla studied advertising art direction and Laura studied graphic design and communication.
In 2011, they started their creative boutique, where they design efficient, creative solutions to connect clients with their audience. They offer a range of services including visual identity development, advertising campaigns, editorial design, display design, and content creation for social media. In 2014, they began to specialize in visual merchandising and have since designed more than 20 displays for clients like Hermès (in Panama, Mexico, and Brazil), Swarovski, and Disney.
Content
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U1
Presentation
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Presentation
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Influences
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What will we do during the course?
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U2
Introduction to vitrinismo
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Showcase
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Storytelling
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Product integration and enhancement
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Surprise the viewer
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U3
Showcase technicalities
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Space
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Focal point, composition and balance
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materials
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illumination
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U4
The preproduction of the project
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Order and brand analysis
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Budget, space and duration
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Brief
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U5
Creative process
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Brainstorm and concepts
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Sketches
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Materials and lighting
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Presentation to the client
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U6
Final art, production and assembly
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Final art and suppliers
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Mounting
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FP
Final project
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Final project
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
bibsnunes
Pluso curso é enxuto mas muito interessante, trabalhou com um orçamento realista, opções de materiais acessíveis, gostei muito.
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elynvdwg
The basic principles stayed very surface level and lacked some in-depth explaining. But I enjoyed following their project from brief to finished display.
gen3estudio
Carla y Laura explican todo de manera clara y práctica, lo que hace que cada lección sea muy interesante y fácil de seguir. Los recursos están bien organizados y las actividades prácticas realmente ayudan a aplicar lo que explican. Recomiendo este curso a quien quiera mejorar sus habilidades sobre creatividad aplicada al diseño de escaparates.
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mktmavaleria02
Bastante bueno el contenido del curso, ya estoy por terminarlo!!! Me ha traido muchos beneficios contar con este nuevo conocimiento...
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mona_parizad_shekari
PlusExcellent.