The Brief: Techniques and Tools to Create One
A course by Mumu El Branding Love , Publicist and graphic designer
Joined January 2017
Learn to use a brief and a back-brief as a tool to understand your client's needs
- Spanish with subtitles in English
- 96% positive reviews (222)
- 3491 students
Learn to use a brief and a back-brief as a tool to understand your client's needs
A great brief is a powerful tool when developing a creative project. Raising the right questions and knowing how to capture them in a document in a simple and direct way will help you understand the needs of the client and translate them into a final execution satisfactory to both parties.
In this course you will learn to create a brief by Daniel Yepes Giraldo, founder of the Colombian branding agency MUMU, The Branding Love. You will also learn to interpret it and use the back-brief tool to solve the problems that you may face successfully.
What will you learn in this online course?
12 lessons & 13 downloads
- 96% positive reviews (222)
- 3491 students
- 12 lessons (1h 42m)
- 13 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
You will choose an advertising or brand creation campaign in which, a priori, the communication or project objectives are not clear and you will decipher what the briefing and the needs of the project.
Projects by course students
Who is this online course for?
To people who have to write a brief (entrepreneurs, advertisers, marketing workers) and those who receive briefs from agencies or brands, who have to learn to decipher them and / or ask the precise and necessary questions for the development of any project (design studios, small agencies, copywriters).
Requirements and materials
You must have basic notions of communication and, in terms of materials, you will need paper, pencil, a computer with internet and a text editing program.
Reviews
A course by Mumu El Branding Love
Daniel Yepes Giraldo is the founder of MUMU, The Branding Love, an agency of branding with clients such as Unite, Friburger, the city of Pasto (Colombia) and many more. With more than thirteen years of experience in the world of branding , Daniel is one of the most important exponents of brand design in Colombia and Latin America.
MUMU is constantly searching for perfection, not focused on awards or recognitions, but on the satisfaction of its customers. In his own words: "We love brands. We design emotional trips where new connections are found. We work on the things we believe and can love, because our engine is emotion, not reason; reason generates conclusions, emotion generates actions. This is how we build branding love. "
Content
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U1
Who am I and what inspires me
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Presentation
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What are my influences
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What will we do during the course
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U2
The first steps
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What is briefing? What is it for? Why is it important to have a brief?
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Advertising Brief, Creative Brief, and Counterbrief
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What minimum information should you have according to the project?
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U3
Let's get the knowledge going
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Definition of project needs
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Development of a brief step by step
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Common mistakes when making a brief
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Examples of bad briefs or incomplete briefs
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U4
The one who seeks finds - Creating a contrabrief step by step
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How to make a counterbrief, key points.
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Importance of contrabrief Why do we do it?
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FP
Final project
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From briefing to counterbriefing: keys to understanding your client's needs
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
eneinfinito
Me ayuda como complemento en mis estudios de publicidad. :)
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d_utopicos
Me ayudó demasiado
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carlecha
la comunicaion y temas son muy claros y acertivos , pienso que deberian sacar uno mas profundo
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miguel_mejia
Excelente curso, corto, practico y muy buen conocimiento del profesor.
Lo recomiendo si comienzan en el mundo creativo y quieren tener un camino claro en todos sus proyectos.
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frednoronha9977
This course has good insights and a structured approach for creating a brief. Highly recommended if you're setting up your own firm!