Basic Principles of Brand Design
A course by SmartBrands , Branding Consultancy
Learn the secrets to develop a smart and inspiring brand identity
Learn the secrets to develop a smart and inspiring brand identity
Branding and design are inseparable. This vital union of fields can achieve the construction of successful and harmonious identities that generate emotional connections with people. In this course, you'll learn the principles of brand design that are applied day by day at the SmartBrands branding consultancy, with the help of its founder and CEO, Juan Carlos Otoya.
Through their brand design philosophy, they have been able to strengthen the expression of recognized companies in Colombia such as Inkanta, Jeno's Pizza, Project Design, Airplan, Dhems, and RadioTiempo, and since 2009, also that of major brands such as Wingo, Carulla, Flowers Of Colombia, Ding, Parking, Viajala, and Frisby, among many others.
What will you learn in this online course?
13 lessons & 12 downloads
- 99% positive reviews (166)
- 1,679 students
- 13 lessons (2h 7m)
- 12 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
You'll redesign the visual identity of an existing recognized brand. You'll assume the challenge of enhancing the expression of that brand with a combination of method, instinct, and practical design principles.
Projects by course students
Who is this online course for?
Graphic design students and designers who are interested in learning how to design smart and impressive brands.
Requirements and materials
You'll need basic graphic design skills, and if you have already explored the world of branding, much better. You must also have basic knowledge of Adobe Illustrator, Photoshop, Keynote or PowerPoint.
Regarding materials, you'll need a computer with Adobe Illustrator, Photoshop, Keynote or PowerPoint installed.
Reviews
A course by SmartBrands
Founded by Juan Carlos Otoya, the branding consultancy SmartBrands aims to create smart and inspiring brands that help companies grow and connect emotionally with their clients and future clients. Their work philosophy gives the same level of importance to the essence and the presence, celebrating the power of simplicity, challenging the conventional, taking care of all the details, with the conviction that a brand is more than a logo, but an idea that defines, inspires and drives a business.
Since 2009 they have worked with companies in the fields of aviation, internet, floriculturists, bankers, tankers, cement manufacturers, educators, retailers, wholesalers, and many more, to capture what makes them special and express it clearly, in an impactful and emotional way.
Content
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U1
My story and my influences
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My story
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My influences
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What will we do in the course?
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U2
I think, then design
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The challenge: Evolution, revolution or brand creation?
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In the client's shoes: What is your motivation and what makes it special?
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BRAND IDEA: What is the slogan that guides the company's brand decisions?
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The expression: What are the general design criteria?
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U3
Principles of design
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The name: A glass container
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The logo: A game of letters
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From logo to language
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Everything must be connected
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U4
Design, then I sell
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A good design does not sell alone
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The basic final deliverables
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FP
Final project
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Basic principles for designing brands
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
hector_vergara7
Buen curso para iniciarse en el branding de manera profesional. ¡Muy recomendable!
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alejoliver12
Muy buen curso para iniciar en el mundo del branding :)
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naiarakolore
Curso muy profesional y creativo. Lo recomiendo totalmente.
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Simpases
Un gran curso con una muy buena explicación y buenos referentes. Recomendado
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anabadric
Good course with good resources