Launching your First Online Business
A course by Foncho Ramírez-CorzoConsultant and entrepreneur
A course by Foncho Ramírez-Corzo, Consultant and entrepreneur
Identify a good idea, learn how to get it off the ground, and take the first step: launch your business
If you think you have a good business idea and you want to see if it's viable and learn how to get it off the ground, digital marketing and Google Adwords expert Foncho Ramírez-Corzo is the perfect person to show you how. With over two decades of experience working with global brands, start-ups, and advertising agencies, Foncho can guide you along the road to success and give you the confidence to launch your own business.
As a follow-up to his first Domestika course, Development of a Digital Media Plan, Foncho teaches you how to start your first online business, from purchasing the domain to activating your first ads.
What will you learn in this online course?
13 lessons & 16 downloads
I have an idea but ... how do I know it's a good idea?
14 minutes, 42 seconds
Our target customer and its context
9 minutes, 0 seconds
First prototype and projected cash flow
14 minutes, 29 seconds
Identification of my keywords
12 minutes, 22 seconds
Development of my first website
12 minutes, 2 seconds
Development of a content map
5 minutes, 14 seconds
What's included in this course?
Get to know your teacher, Foncho Ramírez-Corzo, who tells you about his professional career and endeavours as well as what motivates and inspires him. He also helps you find your goal as an entrepreneur to know where to start before giving you a brief overview of the course.
Start by learning how to recognize a good idea. Outline your goal and use tools like the Business Model Canvas or the Golden Circle to see if your business idea is viable.
See how to identify your target customer and their context, and look for possible competitors and partners for your brand. Do some preliminary costing for your product or service to determine market access and initial costs. Then, create your first cash flow.
Now it's time to work on your website! Learn how to position yourself online by identifying keywords and use them to register your brand, buy a domain, and create your email.
Discover the most popular free tools for creating and publishing a website from scratch. Once it's ready, see how to receive orders directly on your phone by connecting it to your WhatsApp number.
Create a content map where you outline the categories for your communication strategy and the best places to promote each content type. Build your corporate profile on different social media platforms and set up your first publishing schedule.
With everything in position, put your media plan into action. Project your investment and launch your first ads via both Google Ads and Facebook Ads to generate leads.
Finally, learn how to read your brand's analytics and identify traffic sources, conversion funnels, and optimization opportunities. Get some tips on how to start interacting with customers and discover the concept of a growth model for your business. To round out the course, Foncho shares a wide variety of tools and resources that can help you improve productivity and manage your online business.
What is this course's project?
Launch and advertise the pilot project for your first online business.
Projects by course students
Who is this online course for?
Anyone who wants to start an online business and is looking for that little nudge to take the leap.
Requirements and materials
You need a computer with internet access, an idea, a lot of curiosity, and time to invest in your project.
Reviews
- moniagrasPLUS7 days ago
Es un excelente curso, muy bien organizado y explicado. Muchas gracias
- 26 days ago
Excelente curso para tener un panorama del emprendimiento digital y como abordarle si somos principiantes o tenemos una idea pero no una hoja de ruta.
- 2 months ago
Muy bueno y de fácil comprensión, 100% recomendado.
- 2 months ago
Excelente curso
- 3 months ago
muy bueno justo lo que necesito
He has a degree in Administrative Sciences from the University of Lima and an e-business MBA from the Instituto de Empresa in Madrid, has worked as a Search Engine Specialist at Bookassist, Director of Search Marketing and Social Media at Neo Ogilvy Spain, and is the founder of Colonel Smith, an agency that does "Performance Marketing with Ethics."
Besides, he teaches a Creativity course at the Peruvian Institute of Advertising and the Digital Tools course of the Political Communication Program at the Universidad del Pacífico.
Content
- U1
Introduction
- Presentation
- Motivations and influences
- What will we do in the course?
- U2
Leaving your comfort zone
- I have an idea but ... how do I know it's a good idea?
- Our target customer and its context
- First prototype and projected cash flow
- U3
Let's do it!
- Identification of my keywords
- Development of my first website
- Development of a content map
- Activation of social networks
- Media Plan Activation
- U4
We are already online!
- Analysis of the first results
- Model Growth
- FP
Final project
- Launch of your first online business
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
This course is aimed at people with intermediate knowledge, but you don’t need to be a digital marketing expert. It’s perfect if you’re motivated to learn and develop online projects, even if you have no prior experience in the field.
All you need is internet access, a computer or mobile device, and a willingness to learn. No advanced technical skills or specialized software are required since the course uses free and accessible digital tools.
You’ll learn how to spot business opportunities, develop value propositions, build an online presence, optimize digital campaigns, and manage your venture’s financial viability using tools like SEO, Canvas, Google Sites, and market analysis.
The course covers strategies and tools to launch and manage digital businesses—from identifying market niches and building branding to running digital marketing campaigns and basic financial management.
You’ll learn how to analyze the market, find relevant keywords, create your online store, manage your digital presence, and launch effective ad campaigns to sell products like sunscreens.
Yes, the course teaches SEO techniques to boost website rankings for various businesses, including hotels, by using keywords, trend analysis, and content optimization.
Yes, you’ll learn how to use tools like Google Sites to create and publish professional websites without needing advanced programming skills.