Google Ads and Facebook Ads from Scratch
A course by Arantxa & GuilleDigital Marketing Consultant
A course by Arantxa & Guille, Digital Marketing Consultant
Learn to create campaigns on Google and Facebook to boost your brand or business
Nowadays, it's no longer enough to have a good business or brand. You also have to know how to drive it forward, optimize it, and position it so that it can reach the right audience. That's where digital marketing comes in and where consultants Arantxa Beltrán and Guillermo Medina can help. They've worked for brands including Letgo, Hawkers, Spotahome, and Chicfy, and have collaborated with prominent companies like Amazon, Google, and Facebook.
In this course, Arantxa and Guillermo teach you how to create digital marketing campaigns on Google Ads and on Facebook and Instagram Ads, now considered to be the two most important platforms in the field of digital marketing. Acquire the necessary practical knowledge to create campaigns and get the most out of them.
Featured review
Me ha gustado mucho éste curso. Perfecto para iniciarse en la configuración de campañas y vinculación de cuentas. Súper bien explicado. Sobre todo valoro todas esas webs extras para ayudar en aspectos de más creatividad y ideas para diseñar los anuncios. Gracias a los dos!
What will you learn in this online course?
25 lessons & 33 downloads
What is digital marketing?
2 minutes, 6 seconds
Objectives, metrics and measurement in digital marketing
6 minutes, 9 seconds
Identify your client and potential market
8 minutes, 55 seconds
What platforms are more related to my business?
3 minutes, 17 seconds
Campaign Structure and Objectives on Facebook and Instagram Ads
13 minutes, 51 seconds
Result tracking and optimization of Facebook and Instagram campaigns
15 minutes, 39 seconds
What's included in this course?
Arantxa and Guillermo introduce themselves and briefly tell you about their professional background and some of their work. They also show you some of their favorite material from the digital sector.
Start with an introduction to digital marketing, looking at the advantages of email, SEO, affiliates, and paid marketing (which is the focus of this course, specifically on the Google Ads and Facebook Ads platforms). Discover the importance of a good marketing campaign and then look at the different objectives and main metrics (KPI's) to consider in order to analyze and assess the results.
Now it's time to design your marketing plan! Guillermo teaches you how to identify your client and your potential market with Google Trends and other tools. Learn to determine which platform will give you the best results depending on your project type and get some great advice on analyzing the competition.
Enter the world of Google Ads and discover its full potential through search, image, and video ads for showing them all on different platforms. Look at audience targeting and find out how to assess all the relevant metrics.
Arantxa gives you a step-by-step explanation on how to use different tools for your campaign launches. Learn how to create Google Ads search ads and explore everything they cover, from extensions to texts. After the theory part is all sewn up, put what you have learned into practice.
Learn to create graphic campaigns on the Google Display Network, and video campaigns to be shown mostly on YouTube. Then, discover more of the platform's options such as Gmail Ads, Google Shopping, and more.
Now let's get into Facebook Ads. Check out the great advantages it has to offer, such as its global reach (also on Instagram, WhatsApp or Messenger) and the possibility of segmenting your ads, creations, and messages in a personalized way.
See how to create campaigns on the platform step by step, from creating the page in Business Manager to managing ads in the advertiser account. Learn to structure and divide all the elements of a campaign in Facebook Ads and Instagram Ads: campaigns (objective), Adsets (targeting), and audience. Then, look at the different types of ads that can be created.
Finally, see how to monitor results and optimize your campaigns on Facebook and Instagram by way of several tools. Stay completely up to date with the digital world and get the most out of your campaigns with some extra invaluable resources.
What is this course's project?
Create a digital marketing plan adapted to the needs of your brand or business, as well as different campaigns in Google Ads and Facebook Ads, ready to be activated whenever you want.
Projects by course students
Who is this online course for?
Designers, illustrators, artists, community managers, and anyone who is looking for a way to get started in the world of digital marketing and learn how to create paid campaigns on Google, Facebook, and Instagram to grow their business or project.
Requirements and materials
No prior knowledge is necessary, just a computer with an internet connection to be able to create Google Ads and Facebook Ads campaigns for your project.
Reviews
- dvictor_trabajoPLUS2 days ago
Buen curso para empezar de cero.
- 1 month ago
Muy bien para entender las plataformas, el manejo y potencial de cada una. Es un curso ameno y práctico, lo recomiendo.
- 1 month ago
Un curso muy dinámico y buien explicado. Lo sigo usando en mi día. adía cuando tengo que repasar algunas cosas referentes a Ads
- 2 months ago
Arantxa & Guille, muchas Gracias. Cuando compre este curso no comprendía nada, fui poco a poco para poder aprender, y puedo decir que puedo comprenderlo mucho mejor, solo me queda hacerlo práctico. yo que no tenía ningún conocimiento de ello, me ha ayudado mucho.
- 2 months ago
Es muy ambiguo generalizan mucho, los conceptos en si son básicos está bien explicado, pero nada que no se pueda deducir a medida que se avanza haciendo una pauta sin un curso previo o recursos alternos por la web.
Guillermo was a digital consultant as part of the Amazon Spain launch team. He has created and assessed Facebook and Google ad campaigns for several high-profile Spanish and international brands, including Facebook, Wallapop, Mango, Vistaprint, Privalia, and more.
Content
- U1
Introduction
- Presentation
- Influences
- What will we do during the course?
- U2
Digital Marketing
- What is digital marketing?
- Channels and main platforms
- Objectives, metrics and measurement in digital marketing
- U3
Designing our marketing plan
- Identify your client and potential market
- What platforms are more related to my business?
- Competitive environment
- U4
Google Ads
- Introduction to Google Ads
- First Steps in Google Ads
- Search campaigns I
- Search campaigns II
- Google Display Network
- Youtube - Video campaigns
- Other Google Ads products
- U5
Facebook & Instagram Ads
- Introduction to Facebook and Instagram
- First steps: Facebook Business Manager, Facebook page and advertiser account
- Campaign Structure and Objectives on Facebook and Instagram Ads
- Targeting and Hearings I
- Targeting and Hearings II
- Ad Formats I
- Ad Formats II
- Result tracking and optimization of Facebook and Instagram campaigns
- Additional tools and resources in Facebook Ads
- FP
Final project
- Google Ads and Facebook Ads from scratch
What to expect from a Domestika course
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Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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FAQs
You’ll learn how to create, optimize, and measure effective campaigns on Google Ads and Facebook Ads, analyze competitors, target audiences, select keywords, interpret metrics, and apply digital strategies to boost sales and attract customers online.
No prior experience is required, but basic knowledge of the internet and social media is recommended. The course is designed for an intermediate level, perfect for those wanting to deepen their understanding of digital campaigns and ad optimization.
All you need is a computer with internet access and Google and Facebook accounts to practice creating and managing campaigns. No specialized software is required.
This course will teach you how to structure, segment, and optimize campaigns, choose the right keywords, analyze reports and metrics, and apply strategies to get better results and a higher return on investment from your ads.
Yes, the course is tailored for small businesses and startups. You’ll learn strategies to attract customers, increase sales, and compete with big brands using personalized digital campaigns.
Yes, the course includes hands-on examples, real campaign analyses, and tools to research your competitors, so you can apply what you learn directly to your own projects.
The course covers Google Ads, Facebook Ads, Instagram Ads, and gives an overview of other platforms like LinkedIn Ads and Amazon Marketplace, helping you pick the best fit for your business.