Google Ads and Facebook Ads from Scratch

Today, it’s not enough to have a good business model or brand identity; knowing how to promote it, optimizing channels, and finding the right format is key to reaching your target audience. This is where digital marketing comes in and where Arantxa Beltrán and Guillermo Medina can help. They have worked for brands like Letgo, Hawkers, Spotahome, and Chicfy, among others, and have taken part in leading companies like Amazon, Google, and Facebook.

In this course, Arantxa and Guillermo will teach you how to create digital marketing campaigns on Google Ads, Facebook Ads, and Instagram Ads, which are considered the most important platforms in the field of digital marketing. Acquire a practical methodology to create effective campaigns and increase traffic to your product or service.

Arantxa and Guillermo start by introducing themselves, giving you a brief overview of their professional career, sharing some of their work, and going through some of their references in the digital sector.

Start the course with an introduction to digital marketing, seeing the advantages of email marketing, SEO, affiliate, and paid marketing. Understand the importance of a good marketing campaign, see the different objectives and the main metrics (KPIs) to be taken into account when analyzing and assessing the results.

Next, design your marketing plan. Guillermo teaches you how to identify your client and your potential market with Google Trends and other tools. Learn how to detect which platform yields better results depending on your goal, and see how to analyze your competitors.

Discover the world of Google Ads, understanding its full potential with ads, images, or videos to use on different platforms. Learn how to choose your audience and see all the relevant metrics.

Arantxa shows how to use the tools for your campaign launches, step by step. Learn how to create Google Ads search ads, seeing everything it covers: from extensions to texts. Put into practice what you’ve learned after going through the theory.

Create graphic campaigns on the Google Display Network, and video campaigns that will primarily be displayed on YouTube. Discover more platform options such as Gmail Ads or Google Shopping, among others.

Move onto Facebook Ads, seeing the great advantages it offers such as its global reach (as well as integration with Instagram, WhatsApp, and Messenger) or the possibility of segmenting your ads, graphics, and messages in a personalized way.

Create campaigns on the platform step by step, from the creation of a page in Business Manager to the management of ads in the advertiser account. Structure and divide all the elements of a campaign in Facebook Ads and Instagram Ads: campaigns (objective), Adsets (targeting and audience). Then, see the different ads that can be created.

Finally, see how to track results and optimize your campaigns on Facebook and Instagram by using a number of tools. See other useful resources to keep up to date with the latest digital marketing trends and get the most out of your campaigns.

Create a digital marketing plan adapted to the needs of your brand or business, as well as the creation of different campaigns in Google Ads and Facebook Ads, ready to activate whenever you need them.

For designers, community managers, artists, entrepreneurs, or anyone who wants to get started in the field of digital marketing and learn how to create effective paid campaigns on Google, Facebook, and Instagram to grow their own business or project.

It is not necessary to have any previous knowledge in digital marketing, you only need a computer with an internet connection to create Google Ads and Facebook Ads campaigns for your project.