Google Ads and Facebook Ads from Scratch
A course by Arantxa & Guille , Digital Marketing Consultant
Joined September 2018
Learn to create campaigns on Google and Facebook to boost your brand or business
Joined September 2018
Nowadays, it's no longer enough to have a good business or brand. You also have to know how to drive it forward, optimize it, and position it so that it can reach the right audience. That's where digital marketing comes in and where consultants Arantxa Beltrán and Guillermo Medina can help. They've worked for brands including Letgo, Hawkers, Spotahome, and Chicfy, and have collaborated with prominent companies like Amazon, Google, and Facebook.
In this course, Arantxa and Guillermo teach you how to create digital marketing campaigns on Google Ads and on Facebook and Instagram Ads, now considered to be the two most important platforms in the field of digital marketing. Acquire the necessary practical knowledge to create campaigns and get the most out of them.
Featured review
Me ha gustado mucho éste curso. Perfecto para iniciarse en la configuración de campañas y vinculación de cuentas. Súper bien explicado. Sobre todo valoro todas esas webs extras para ayudar en aspectos de más creatividad y ideas para diseñar los anuncios. Gracias a los dos!
What will you learn in this online course?
25 lessons & 33 downloads
- 93% positive reviews (4.7K)
- 211,373 students
- 25 lessons (4h 1m)
- 33 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · Polish · Dutch · Italian · French
- Level: Beginner
- Unlimited access forever
What is this course's project?
Create a digital marketing plan adapted to the needs of your brand or business, as well as different campaigns in Google Ads and Facebook Ads, ready to be activated whenever you want.
Projects by course students
Who is this online course for?
Designers, illustrators, artists, community managers, and anyone who is looking for a way to get started in the world of digital marketing and learn how to create paid campaigns on Google, Facebook, and Instagram to grow their business or project.
Requirements and materials
No prior knowledge is necessary, just a computer with an internet connection to be able to create Google Ads and Facebook Ads campaigns for your project.
Reviews
Arantxa & Guille
A course by Arantxa & Guille
With more than ten years of experience in digital marketing, Guillermo Medina aims to grow companies by using innovative strategies with results that can be easily measured and optimized.
Guillermo was a digital consultant as part of the Amazon Spain launch team. He has created and assessed Facebook and Google ad campaigns for several high-profile Spanish and international brands, including Facebook, Wallapop, Mango, Vistaprint, Privalia, and more.
Content
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U1
Introduction
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Presentation
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Influences
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What will we do during the course?
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U2
Digital Marketing
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What is digital marketing?
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Channels and main platforms
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Objectives, metrics and measurement in digital marketing
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U3
Designing our marketing plan
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Identify your client and potential market
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What platforms are more related to my business?
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Competitive environment
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U4
Google Ads
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Introduction to Google Ads
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First Steps in Google Ads
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Search campaigns I
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Search campaigns II
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Google Display Network
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Youtube - Video campaigns
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Other Google Ads products
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U5
Facebook & Instagram Ads
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Introduction to Facebook and Instagram
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First steps: Facebook Business Manager, Facebook page and advertiser account
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Campaign Structure and Objectives on Facebook and Instagram Ads
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Targeting and Hearings I
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Targeting and Hearings II
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Ad Formats I
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Ad Formats II
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Result tracking and optimization of Facebook and Instagram campaigns
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Additional tools and resources in Facebook Ads
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FP
Final project
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Google Ads and Facebook Ads from scratch
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
giliiito
PlusRealmente es bueno, pero muy desactualizado, sería genial que lo pongan al día.
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jeancarlosmarinchacon03
desactualizado, si bien esta bien explicado y y moviéndote en la nueva interfaz de meta , llegaras a lo que te muestran , es muy tedioso estar asi y no seguir de manera directa el curso , en fin , terminado ✅
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eduardoriveravarela
PlusEl curso es muy bueno para aquellos que están iniciando en esto de las campañas, te dan una buena introducción a las plataformas, estructuras, funciones y herramientas. Hay contenido desactualizado, pero aclaro que es importante ser autodidacta y buscar información actualizada de las plataformas en sus sitios oficiales.
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david__2811
El curso está bastante desactualizado y contiene mucho contenido que parece de relleno, sin aportar valor real. La unidad 3, sobre el plan de marketing, no profundiza lo suficiente.
No lo recomiendo para nada.
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claudiaipucha
Me pareció la mayor estafa en la que caí en mi formación profesional. Están vendiendo en 2025, un curso de actualización de Ads, basado en la interfaz del año 2019, cuando ni siquiera existía Meta (surge en el 2021).
Mayor estafa realmente no he vivido previamente.
No recomiendo el curso ni tampoco a Doméstica por su estafa.
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