Introduction to UX Writing
A course by Mario FerrerUX Writer
A course by Mario Ferrer, UX Writer
Learn how to use words as a tool to design great user experiences
People interact with digital products and services on a daily basis: to buy clothes, watch series and films, book their holidays, and even to pay their taxes through a digital platform.
In this course, Mario Ferrer, a key player in the expansion of UX Writing in Spanish-speaking countries, teaches you how to better use words when creating apps for products or services through their interface, to help people find what they are looking for. He shows you what microcopy is and how these texts can make the difference for those using your app.
What will you learn in this online course?
13 lessons & 13 downloads
What will we do in the course?
2 minutes, 58 seconds
What the hell is UX Writing?
11 minutes, 48 seconds
Knowing your user is the first step
13 minutes, 21 seconds
Part of the product team
19 minutes, 56 seconds
Understand how we read to write better
12 minutes, 4 seconds
Digital systems are like a conversation
11 minutes, 50 seconds
Difference between Voice and Tone
13 minutes, 0 seconds
What's included in this course?
Start the course by getting to know Mario Ferrer, who talks about his career and how he went from being a Copywriter to a UX Writer. See some of his main influences, and then get a brief explanation of what you’re about to learn in the course.
Mario gives a brief UX Writing introduction, along with a description of a UX Writer’s role, seeing how it differs from other roles that also use writing as one of their main tools, and how it integrates within a product team.
Learn how people interact with words that they see on their screens and why it is important to understand how our brain processes information to write good microcopy that reduces the mental effort of those using your app. See why the language used in digital systems is just like a conversation.
Discover why the voice you use must always be the same, and how the tone can vary. Learn how to ensure your texts fulfill the basic concepts of UX Writing: clear, concise, useful, and human.
Apply as you learn to solve problems with your microcopy for different types of interactions such as onboardings, error messages, pages without content, notifications, etc. Mario explains what you must take into account to write each type of interaction.
Recommended software & tools for this course
What is this course's project?
Create the UX Writing of your app screens of the product or client of your choosing, you can also apply it to your personal branding or hobby. Create several app screens that will help you create a UX Writing project.
Projects by course students
Who is this online course for?
For copywriters or content writers that want to make the leap to UX Writing. It will also be useful to UX design professionals that want to understand the basic principles of UX Writing to integrate it into their design process.
Requirements and materials
To take this course you need a computer and a free Figma account to create the wireframes of your screens.
Reviews
- 5 months ago
Me ayudó mucho entender más todo sobre UX
- 6 months ago
Me ha gustado el contenido, es claro y resume los principios del UX Writing
- 7 months ago
Excelente curso
- 7 months ago
Recomiendo mucho a personas como yo que empiezan de cero. Con el curso uno logra tener una base sólida para empezar. Inspira a continuar. Gracias!
- 7 months ago
Gostei bastante, e me mostrou o quão vasto e complexo é o writing. Já meu deu uma grande visão de como melhorar meus projetos de UI
He is the creator of the UX Writers España group, where events, talks, and more are organized to give support to those starting out in the field, helping the role of the UX Writer to continue growing in Spanish-speaking countries.
Before working as a UX Writer, Mario worked as a Creative Copywriter in various advertising agencies in Mexico and Spain. Then, he got into the tech industry, as a copywriter but this time on the client-facing side in the branding and communications department. He has worked at King, on various mobile app games like Candy Crush Saga, Farm Heroes Saga, Bubble Witch 3, and many more.
Content
- U1
Introduction
- Presentation
- Influences
- What will we do in the course?
- Warm Up
- U2
Introduction to UX Writing
- What the hell is UX Writing?
- Knowing your user is the first step
- Part of the product team
- U3
Basic principles
- Understand how we read to write better
- Digital systems are like a conversation
- Difference between Voice and Tone
- U4
Write for user experience
- Onboardings and screens that don't have content yet
- Notifications, error messages and buttons
- Accessibility, diversity and localization
- FP
Final project
- Introduction to UX Writing
What to expect from a Domestika course
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FAQs
UX Writing focuses on crafting clear, helpful text that guides users through digital products, while copywriting aims to persuade or sell. Both involve writing skills, but UX Writers prioritize user experience and usability.
This course is designed for people with intermediate knowledge of design, content, or digital products. You don’t need to be an expert, but basic experience with digital environments is recommended.
You’ll learn how to write effective microcopy, distinguish voice and tone, design useful content for apps, integrate content within product teams, and apply UX Writing techniques to enhance user experience.
All you need is a computer with internet access. Basic digital design knowledge and access to tools like Figma are recommended for practice.
Yes, the course includes hands-on exercises for writing microcopy, error messages, and notifications, plus templates and examples tailored to real digital product scenarios.
You’ll learn how to structure content from research to validation, including creating proto-personas, wireframing in Figma, and running A/B tests to optimize app text.
Yes, the course features practical activities using Figma, such as building wireframes, grouping elements, and designing screens with microcopy and contextual messages.