Brand Identity Design
A course by The Negra , Graphic Design and Art Direction studio
Learn how to create an identity system through graphical and conceptual exploration
Learn how to create an identity system through graphical and conceptual exploration
Developing every design project with conceptual thinking as a starting point is how it’s done at Argentine studio The Negra, and it is likely to be the reason behind their success so far. Specialized in branding and brand identity, in five years, this “visual factory” has been collecting a portfolio of major brands such as MTV, Nickelodeon, Comedy Central, as well as major national media companies like La Nación.
In this course, The Negra teaches you how to develop a conceptual identity system, going through the base of a project, starting from the initial phase to completion. Design a strong identity, exploring its reach and its limits. Learn how to communicate it, going a step ahead of traditional methods.
What will you learn in this online course?
16 lessons & 16 downloads
- 97% positive reviews (165)
- 3,413 students
- 16 lessons (1h 45m)
- 16 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Recommended software for this course
Adobe Illustrator
Adobe PhotoshopWhat is this course's project?
Develop an identity system for a fictional character, using a famous character as your base: this particular project will be based on Quico, a character in the TV show El Chavo del 8.
Projects by course students
Who is this online course for?
For graphic designers and all those interested in generating a strong identity system starting from its concept.
Requirements and materials
You will need basic knowledge in design such as typography use, color, and image treatment, as well as know how to use the main tools in Adobe Illustrator and/or Photoshop.
As for materials, all you need is a computer with the previously mentioned software.
Reviews
The Negra is a small visual factory for graphic design and art direction, founded by a team of graphic designers from Buenos Aires, Argentina. Creators of ideas and stories, The Negra helps their clients evolve their brands by using a diverse mix of media and disciplines: from design and creative consultancy to the visual strategy and branding, using graphic projects of animation, illustration or typography, for online and offline media.
Their list of prestigious clients includes MTV, La Nación, Nickelodeon, Comedy Central, Zumba, Expocannabis, and ABRE Cultura, among other self-managed projects.
Content
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U1
Introduction
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Hello!
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Influences
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What will we do in the course?
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U2
Context
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What is an identity system?
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Communication with impact
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U3
Conceptualization
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Presentation of the project
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Learning about the brand
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Conceptual map
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U4
Identity system
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Mood boards
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Graphical exploration
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Building the system
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Logo
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Final edition
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U5
System Execution
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Design pieces
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Brand launch
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Tips for day to day
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FP
Final project
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Identity design for brands
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Adobe Illustrator
Adobe Photoshop
valmark
Very informative!
muchaxmana
Buenas referencias y versatiles aplicaciones
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daniel_llamoja
Muy recomendado
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qato
cool
andres.monadiko
Un curso muy completo, intuitivo y fácil de seguir para conocer branding y el sustento de una marca
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