Photograph Retouching for Advertising
A course by Jonathan ChafloquePhoto Retouching Expert
A course by Jonathan Chafloque, Photo Retouching Expert
Learn the fundamental techniques for image post-production in Photoshop
If you are passionate about photo editing and retouching and want to learn the workflow for doing advertising assignments, photograph retouching expert and graphic designer Jonathan Chafloque can guide you from the moment you receive the brief from the agency to the delivery of your final artwork. He has worked for clients such as Mitsubishi, DirecTV, Cantol, Yura, and Progresol, among others.
In this online course, Jonathan teaches you everything about advertising photography post-production, from the sketch to the final artwork. Using various photographs and an elaborate photo retouching process in Photoshop, get all the skills to create an image with a high visual impact to advertise a product.
What will you learn in this online course?
17 lessons & 16 downloads
What will we do during the course?
1 minute, 15 seconds
Workflow
8 minutes, 13 seconds
Composition techniques
12 minutes, 7 seconds
Interface and actions customization.
3 minutes, 40 seconds
Concept, moodboard and sketch
15 minutes, 27 seconds
Trimming techniques (part 1)
7 minutes, 56 seconds
What's included in this course?
Start the course by getting to know Jonathan, his background and career as a photographer, retouching expert, and graphic designer. He tells you about his tastes and artistic influences.
Learn his workflow , seeing how he structures projects with the use of the master folder and how he uses Adobe Bridge in his day to day. Customize the interface and examine the actions panel.
Study general concepts of composition and perception. Next, find out to interpret the creative concept received from the advertising agency then start the reference search phase to create your mood board.
Get some guidelines and resources to start your digital sketch, which in a real commission must be approved by the art director.
Move on to the final artwork, preparing the canvas and each of the photos to be used. Then, learn techniques for selecting and trimming the assets.
Look at the lighting aspects of your composition, modeling the light and enhancing the shapes. Then, delve into visual effects and learn how to generate reflections in C4D to create drama and depth.
Finalize the color details in your project, experimenting with adjustment layers and making corrections; use the Camera RAW filter. Finally, learn how to export the image to deliver to the client.
Recommended software & tools for this course
What is this course's project?
Edit and retouch an advertising campaign photo for the automotive industry.
Projects by course students
Who is this online course for?
Anyone just starting out in photo retouching, as well as photographers, designers, and anyone interested in discovering and developing new digital skills with Photoshop.
Requirements and materials
It is recommended to have basic knowledge of Photoshop (working with layers, selections, and masks), although these are explained during the course.
As for materials, you need a computer with Photoshop, Cinema 4D, and access to photographic resources. The use of a graphics tablet is recommended to facilitate your work.
Reviews
- titobustamantePLUS4 months ago
bueno
- 10 months ago
Melhorou muito meu conhecimento e minhas tecnicas.
- 1 year ago
Awesome course even though I'm a Nigerian, learning with subtitle is easy for me
- 1 year ago
Me sirvió mucho para mejorar mis retoques, y así mismo para mejorar mi flujo de trabajo al realizar una campaña, publicitaria, aunque me costo algo de trabajo seguir el curso ya que soy nivel principiante en Photoshop, sin embargo seguiré practicando.
- 1 year ago
Excelente curso!!!
Content
- U1
Hi!
- Presentation
- Influences
- What will we do during the course?
- U2
General concepts
- Workflow
- Composition techniques
- Interface and actions customization.
- Concept, moodboard and sketch
- U3
Integration and look of the motif
- Trimming techniques (part 1)
- Trimming techniques (part 2)
- Asset preparation and integration (Part 1)
- Asset preparation and integration (Part 2)
- Dodge & Burn
- Visual effects (Part 1)
- Visual effects (Part 2)
- Visual effects (Part 3)
- U4
Last finishes
- Colorimetry and final look in Camera Raw
- Final details and reason export
- FP
Final project
- Photo retouching for advertising
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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FAQs
Yes, this course is designed for people with basic Photoshop skills who want to refine their retouching, compositing, and project organization techniques for advertising and creative work.
You should have basic Photoshop knowledge and general experience handling digital files. You don’t need to be an expert, but prior experience editing images or illustrations is recommended.
You’ll learn advanced retouching techniques, visual composition, color management, element integration, mood board creation, efficient organization, and workflow automation in Photoshop.
You’ll need a computer with Photoshop installed, internet access, and image files to practice with. A graphics tablet is optional but helpful for illustration and advanced retouching.
Yes, the course includes strategies for building and organizing a professional portfolio, perfect for freelancers and anyone looking to stand out in creative and advertising fields.
The course teaches how to structure images using focal points, leading lines, visual weight, and rhythm to create coherent and compelling compositions.
Yes, you’ll learn advanced digital retouching, advertising color correction, visual effects integration, and professional methods tailored for editorial and agency work.