Design of Graphic Elements to Boost Your Brand
A course by Heavy , Design studio
Learn how to conceptualize and create graphic elements to give personality to your brand
Learn how to conceptualize and create graphic elements to give personality to your brand
So you’ve got a logo. Now what? Brands are like people, with a voice, character, and their own ideals; they interact and express themselves through diverse points of contact, and a logo is just the tip of the iceberg.
In this course, Lane Cope and Sofía Vargas—creative directors and founders of Heavy, as well as being true branding buffs—teach you all the tricks to create graphics that accompany your logotype to exploit your brand’s full potential. Using a logo, learn how to design a set of patterns, typographic compositions, labels, and symbols to create a brand that’s flexible, eloquent, powerful, and able to connect emotionally with its target audience.
What will you learn in this online course?
19 lessons & 21 downloads
- 100% positive reviews (614)
- 10,194 students
- 19 lessons (2h 46m)
- 21 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Recommended software for this course
Adobe Illustrator
Adobe PhotoshopWhat is this course's project?
Design a set of auxiliary graphics, patterns, labels, and final mockups.
Projects by course students
Who is this online course for?
For designers, illustrators, art directors, and creatives interested in branding, looking to experiment and create brands that captivate your clients and target audience.
Requirements and materials
You need basic design skills and the eagerness to experiment.
As for materials, you need pencils, paper, and a laptop with Adobe Photoshop and Illustrator installed. All the materials you want to experiment with are also welcome.
Reviews
Heavy is a graphic design studio from Guadalajara, México, specialized in branding strategies and communication, corporate identity, illustration, packaging design, and editorial design.
They specialize in the creation of flexible identities, where the logo is only the tip of the iceberg. Their work is backed by a strong communication strategy and complemented by a series of graphics that provide versatility and dynamism to the brands they work with.
Heavy has designed for brands such as LinkedIn, Biossance, and the Feria Internacional de la Música. However their favorite projects are businesses starting out, when the client is open to getting involved in the process, as well as giving them freedom to experiment and suggest ideas.
Content
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U1
Introduction
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Who Are We?
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Influences
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What will we do in the course?
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U2
Auxiliary graphics: the best ally of heavy brands
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Heavy branding
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Logocentric identities vs. flexible
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The fantastic world of auxiliary graphics
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U3
The commission, conceptualization and inspiration
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Back to the bases
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Conceptualization
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Create a mood board with wave
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U4
Let's do it
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Check list
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Ideas on paper
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From paper to screen 1
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From paper to screen 2
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Typographic parameters
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Parameters in a flexible identity
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Noisy shadows without tablet
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U5
Collateral pieces and final presentation
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To give it life!
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Mock-ups that look like photos
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Rocking Presentation
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FP
Final project
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Your own set of auxiliar graphics and applications
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Adobe Illustrator
Adobe Photoshop
florparedes_96
PlusMe encantó! es lo que estaba necesitando, porque al ser el diseño algo tan amplio y volado, la forma de estructurar un poco el branding y que no pierda una línea, me sirvió mucho. LO SUPER RECOMIENDOOO, genios chicos! amé su proyecto de Another One
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danmart12220
This is a really good course for those who want to work in an agency or just freelance in general. They did a great job of creating brand elements to support the logo and variations. I highly recommend this course.
juandrums28
Muy buen curso, brutal
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vickyvalia
Muy buen curso para comenzar a armar tu portafolio! Su explicación muy clara y me llevo varios referentes nuevos que mencionaron.
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mainterlandi
Me encantó el contenido del curso y la forma cálida y amena de explicarlo! Dieron tips muy valiosos e interesantes que, indudablemente, aplicaré en mis próximos proyectos de identidad visual. Muchas gracias!
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