Digital Lettering for Visual Identity
A course by Simón Londoño Sierra , Designer, illustrator and lyricist
Learn to create a brand logo using your own personality-filled letters
Learn to create a brand logo using your own personality-filled letters
The design of letters can go beyond the textual being mixed with illustration and digital techniques, and thus achieving a communicative purpose through purely visual images. This is the specialty of the designer, illustrator and lyricist Simón Londoño, who with his lyrics achieves powerful compositions of great visual richness that have led him to work with clients such as Renault, Asus or Les Fils Pernot, among others.
In this course, Simón will teach you to give identity to your brand from letters with character: from the conceptualization of this, to the final presentation of your piece for customers.
What will you learn in this online course?
19 lessons & 21 downloads
- 99% positive reviews (113)
- 2,016 students
- 19 lessons (2h 35m)
- 21 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Recommended software for this course
Adobe Illustrator
Adobe PhotoshopWhat is this course's project?
From your lettering you will create a logo that will represent the visual identity of your brand. From this, you will generate a whole graphic system.
Projects by course students
Who is this online course for?
Both advanced graphic designers interested in strengthening their typographic knowledge from lettering , as well as beginners interested in entering the world of lettering and creating brands absolutely from scratch.
Requirements and materials
You will need pencil, paper and a computer with Adobe Photoshop and Illustrator, and have basic knowledge of these.
Reviews
A course by Simón Londoño Sierra
Simón is a designer, lyricist and illustrator since 2014. He was born in Medellín, Colombia and studied Visual Design at the Javeriana University of Cali, where he is also a teacher. His work is characterized by generating images from the union between typography and illustration, with a focus on visual communication for branding and editorial design, treating the letter as an image.
His work has been shared in publications worldwide, in addition to having worked for clients such as Renault, Asus, Deezer or Les Fils Pernot, in countries such as Colombia, United States, England, France, Iran, Brazil, Australia, Colombia and Argentina .
Content
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U1
Introduction
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Pleasure!
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Influences 1
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Influences 2
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What will we do in the course?
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U2
Enlisting the practical basis
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Typographic Lettering
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The lettering and the marks
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The character of the letters
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Monogram, symbol and letter at the same time
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U3
From the order to the mood board
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The order
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Visual concept
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Mood board
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U4
Our Lettering
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Sketching
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Vectorization and modulation 1
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Vectorization and modulation 2
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Monogram Creation
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Visual games
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U5
Bring the letters to life
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The lettering as an image
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Graphic system
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Brand Presentation
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FP
Final project
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Digital lettering for a visual identity
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Adobe Illustrator
Adobe Photoshop
ivandot
muy buen curso, entendible y practico
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royper
¡Estoy haciendo este curso y va muy bien!
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rafael_cortes_casas
interesante
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francescoj
Ottima esperienza!
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juanesuribe_
Muy buen curso, muy entretenido e interesante! Simón es una excelente profesor
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