Visual Identity Design: Explore Creative Processes

A course by kiko farkas , Designer and Illustrator

Designer and Illustrator. São Paulo, Brazil.
Joined August 2019

Learn to develop visual identities for events by translating ideas and values ​​into creative solutions, from the initial briefing to the client presentation

100% positive reviews (51)
1,137 students
Audio: Portuguese
Portuguese · Spanish · English · German · French · Italian · Polish · Dutch

Learn to develop visual identities for events by translating ideas and values ​​into creative solutions, from the initial briefing to the client presentation

A visual identity that works is one that transmits a message, grabs the viewer's attention, and is also aesthetically pleasing. Kiko Farkas is an expert in perfectly balancing all three of these elements. He is the founder of Máquina Estúdio, winner of a Jabuti Award, and his client list includes names like BMW, Natura, SESC, and Embratur.

In this course, learn to identify ideas and dive fearlessly into the creative design and production process for a visual identity. With Kiko as your guide, discover the best ways to convey a concept using functional and captivating visual elements.

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What will you learn in this online course?

12 lessons & 9 downloads

  • 100% positive reviews (51)
  • 1,137 students
  • 12 lessons (2h 26m)
  • 9 additional resources (2 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Portuguese
  • Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

Develop a visual identity for an event using different media.

Projects by course students

Who is this online course for?

Designers, illustrators, and anyone interested in the design of visual communications.

Requirements and materials

No prior knowledge is necessary for this course, however, experience with Adobe Illustrator or InDesign would be helpful for the final project.

In terms of materials, you need some basics like a pencil, some pens, and paper, as well as computer with the image editing and design software of your choice.


Reviews

1,137 Students
51 Reviews
100% Positive ratings

kiko farkas

A course by kiko farkas

Teacher Plus
Designer and Illustrator

Kiko Farkas defines himself as "an architect by training, an illustrator by trade, and a designer by choice." He has been the brains behind Máquina Estúdio since 1987 and has extensive experience developing projects for visual, cultural, and editorial identities.

His résumé includes important awards such as the Jabuti Award for Best Cover of the Year, and individual exhibitions in China, Iran, and Chile. He is also a founding member of the ADG Brasil and has completed projects for SESC, Embratur, Museu da Imagem e Som, Natura, BMW, and many more.


Content

  • U1

    Introduction

    • Presentation
    • Influences
  • U2

    Repertoire Acquisition

    • Search and creation of repertoire
    • Knowing the subject: what is an event?
    • Understanding the briefing
    • Organizing the job
  • U3

    Creation of visual identity

    • Freehand drawing: recording thoughts and ideas
    • Mood board and building a process record
    • Concept development
    • Creating the visual identity
  • U4

    Finalization

    • Presenting your project to the client
    • Applying visual communication in different media
  • FP

    Final project

    • CREATION OF VISUAL IDENTITY FOR EVENTS

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Visual Identity Design: Explore Creative Processes. Design course by kiko farkas

Visual Identity Design: Explore Creative Processes

A course by kiko farkas
Designer and Illustrator. São Paulo, Brazil.
Joined August 2019
  • 100% positive reviews (51)
  • 1,137 students