Digital Brand Strategy: Elevate The User Experience
A course by John Williamson , Designer and Creative Director
Joined April 2010
Learn how to enhance the digital presence of any brand by creating an effective strategy with their customers at the center
Learn how to enhance the digital presence of any brand by creating an effective strategy with their customers at the center
Joined April 2010
Brand engagement should be smart, emotional, and based on positive experiences. Designer and creative director John Williamson specializes in creating digital strategies that help companies amplify the effectiveness of their engagement. He is the founder, and creative director of his own user-centered branding consultancy in Madrid and has worked with clients such as McDonald’s, IKEA, Carrefour, and Heinz.
In this course, John teaches you the skills and tools you need to create and execute user-centered digital strategies. Explore a six-step, hands-on method for creating a powerful digital strategy that focuses on the customer from start to finish. Are you ready to discover the best method to enhance the digital presence of any brand?
This is John’s second course with Domestika. His first, Brand Strategy: Defining User Experience, is ideal for anyone with an interest in developing their knowledge of UX from scratch.
What will you learn in this online course?
17 lessons & 21 downloads
- 100% positive reviews (14)
- 737 students
- 17 lessons (3h 24m)
- 21 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Develop a six-step digital strategy for a brand of your choice that improves their communication across digital channels.
Who is this online course for?
This course is for anyone looking to improve how they communicate with their audience and build a digital brand strategy with their users at the forefront.
Requirements and materials
Previous knowledge of branding would be helpful, but is not essential.
In terms of equipment, you will need drawing materials as well as access to a computer with a program like PowerPoint or Keynote installed.
Reviews
A course by John Williamson
John Williamson is the founder, owner, and creative director of Agencia YOU, a user-centered branding consultancy in Madrid, Spain. His professional experience spans over 20 years and specializes in digital design. John’s main focus is strategy and design solutions for brands, for which he has received awards such as ID Magazine’s Interactive Design Award.
John has worked with brands such as McDonald’s, IKEA, Carrefour, and Heinz, among others. In 2016, he launched Brand The Gap, a Madrid-based branding community that hosts monthly events focused on exploring new branding trends and ideas. John also teaches advertising communication at Carlos III University of Madrid and has taught at IED Madrid and WholeSocial-IAB.
Content
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U1
Introduction
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About Me
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Influences
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U2
Digital Brand User Experience
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What Is a Digital Brand Strategy?
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Brand User Experience
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Step 5: It’s All about the Channels
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Step 6: It’s All about the Contents for Digital Channels
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Meeting Our Case Study
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U3
Your Digital Brand Strategy in Six Steps
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Who Are You?
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Who Are You Talking To?
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What Are You Talking About?
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Where Is the Brand Talking to Its Stakeholders?
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Digital Channels
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Digital Contents
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Your Visual Digital Brand Strategy
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U4
Further Steps
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Taking the Visual Digital Brand Strategy to the Next Level
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Measuring, Marketing, and Ads
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Tips for Your Brand Strategy
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FP
Final project
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Digital Brand Strategy: Elevate The User Experience
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
sheenaqueen_786
PlusAs an entrepreneur this course is exactly what I needed, to develop a brand strategy that truly resonates. I am walking into 2025 with a bold new vision, and I am so happy that I selected this course because I have developed a compelling brand strategy that has set inspiring standards for my new online business venture.
owanemii
A very good start... it is a 10/10 for me
eusouabeex
Excelente curso! Expandiu demais minhas percepções e clareou diversos processos em minha mente. O professor John Williamson não apenas domina o tema, como sabe transmitir seus conhecimentos de forma bastante didática.
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mojca2050
Great course. I've learned a lot.
lusteckel
Great course! I definitely recommend it.