Lula de León

Diga33! is a strategic design and creative technology company founded in Madrid in 2007. Since its creation, it has developed large projects using agile methodologies and tools to generate value and impact, from research to production, strategy, user experience, design, and technological development. The company regularly participates in conferences and events and collaborates with a variety of sectors, including companies like Coca-Cola, BBVA, Grupo Prisa, BMW, Iberdrola and El Corte Inglés. Diga33! is present in Spain, the USA, the UK, France, Austria, and Germany.

Luz de León is CEO of Diga33! and an Axure fan since its launch. Throughout her career, she has combined her professional and educational work, designing various postgraduate courses and teaching classes at KSchool, UNED, Complutense University of Madrid, and the University of San Francisco, among others. In addition, she directs the Postgraduate Course in Interaction Design and UX at the Carlos III University Foundation in Madrid.