xoilluminated (Belinda Resendez)

Belinda, the creator and owner of XO Illuminated, embarked on her candle-making journey in 2020, transforming a personal hobby into a thriving business. With a passion for health and environmental sustainability, she crafts soy-vegan and chemical-free candles, wax melts, and soaps. Her expertise extends to various techniques, including the "whipped wax" effect, glittering, and decorative wax molds. Belinda's dedication to her craft has led her to partner with major brands such as Brambleberry and Bulk Apothecary, and she has gained significant exposure through her creative presence on platforms like TikTok, Instagram, and YouTube.

Her brand, XO Illuminated, took off in 2021, propelled by viral success on social media and increasing sales through her website. Belinda possesses a deep understanding of the intricacies of candle making, from selecting the right wick size to achieving optimal fragrance loads. Her candles resonate with fans of Disney, Harry Potter, and more, drawing inspiration from beloved films and childhood memories. Known for her innovative approach, she continuously tests new techniques to offer unique products to her customers. With a focus on creativity and quality, Belinda is eager to share her knowledge and guide others in the art of candle making.