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  • From followers to customers: How to convert interactions into real sales
    Teacher Marketing

    From followers to customers: How to convert interactions into real sales

    Spoiler: likes do not pay the bills Having a lot of followers doesn't guarantee that you're selling. How many times have you seen brands with thousands of likes... but without a single comment asking "how do I buy?"? The truth is that accumulating followers or interactions without a strategy behind it is like filling a stadium... and not having a microphone. This article is a clear, actionable guide for you to turn interest into purchase intent, and that intent into actual sales. Even if you're just starting out or don't have an ecommerce site yet. 1. The most common mistake: measuring vanity and not value. Having likes and followers is nice, but not always useful. Vanity metrics (followers, views, likes) give you exposure, but not revenue. What matters is how much of that attention you can convert into action: clicks, posts, purchases, subscriptions. The first thing you need to ask yourself is: Am I generating desire or just entertainment? People can love your content... and have no idea you're selling anything. 2. Content that converts has intent. Not every post should sell, but every post should have a function. Are you educating? Connecting emotionally? Activating the desire to buy? Generating urgency? Practical example: A diary brand can make a video showing the designs (visual), then another explaining how to use it to plan the week (educational), then a story of a customer who used it to organize her venture (emotional). At the end, it invites with a call to action: "Ready to get organized without stress? Click on the link in bio". Tip: Don't sell cold. Warm up the relationship with helpful or inspirational content, then guide to action.

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  • Publishing every day is not the same as brand building
    Teacher Marketing

    Publishing every day is not the same as brand building

    Many entrepreneurs believe that "being present" on social networks is enough to sell. They upload a post with a product photo, a couple of hashtags and expect that to generate magic. But the problem is not the frequency. It's the lack of direction. Today, people don't connect with products: they connect with stories, with values, with emotions. And if your brand doesn't communicate with intent, you're likely to get lost in the noise. This article is a simple - but powerful - guide to transform your social networks into a real connection channel with your customers. [What is a purposeful brand (and why does it matter)? A purposeful brand is not one that says "we want to change the world," but one that is clear about why it exists and how it wants to impact the lives of its audience. Real example: Maria has a small handcrafted candle startup. Before, her Instagram was just photos of her products with phrases like "lavender scent available". When she understood that her purpose was to help people create self-care rituals in their daily routine, her content changed. She started talking about stress, about pausing, about creating warm environments at home. The result: more engagement, more messages, more sales. 2. What do I want people to feel when they see my content? This is the most powerful question you can ask yourself before designing your content strategy. It's not just about showing what you're selling, it's about building an emotional experience. Practical Tip: Make a list of 3 emotions you want your brand to elicit (e.g. calmness, inspiration, joy) and use it as a creative filter for everything you publish.

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  • How AI can help you prepare for an interview in the creative industry
    Marketing

    How AI can help you prepare for an interview in the creative industry

    Tips and tools for getting noticed with the help of artificial intelligence. Preparing for a job interview always involves a certain level of pressure, and in the world of creativity, where portfolio, narrative and personality matter as much as technical skills, it can be even more difficult. Fortunately, artificial intelligence has turned into a valuable aliada for those who want to approach this process with confidence and originality. In this article we explain how to use AI tools and tips to improve your preparation and present yourself with confidence at creative industry meetings.

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  • Top 5 creative agencies in the world: inspiration without limits
    Marketing

    Top 5 creative agencies in the world: inspiration without limits

    What makes an agency truly creative? Today, creative agencies no longer just sell products: they create culture, build strong brands and tell stories that connect emotionally with audiences around the world. [But what differentiates the truly great ones from the rest? For this selection, we were guided by criteria such as - Constant innovation - Global impact and cultural relevance - Collaborations with iconic clients - Recognition at festivals such as Cannes Lions - A unique ability to deliver effective storytelling Here are the 5 most influential creative agencies in the world. Not just because of what they do, but because of how they do it.

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  • Communication Tutorial: How to Tell a Powerful Short Story About Your Creative Work
    Teacher Marketing

    Communication Tutorial: How to Tell a Powerful Short Story About Your Creative Work

    Discover the 4 Key Elements of Memorable Storytelling to Elevate Your Creative Projects Telling a short, engaging story about your creative work can be one of the most powerful tools in your professional toolkit. Whether you're a designer, illustrator, photographer, or filmmaker, understanding how to tell a story that sticks is essential for capturing attention and making your work memorable. In this tutorial, you'll learn four secrets to crafting compelling creative stories, also known as illuminations—short narratives that shine a light on your creative process and connect with your audience on an emotional level.

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  • 6 Websites to Find Freelance Creative Work in 2025
    Marketing

    6 Websites to Find Freelance Creative Work in 2025

    The freelance world offers incredible opportunities for creative professionals looking for independence and flexibility. In this article, we explore six top platforms where you can find projects and clients seeking talent like yours. 1. Domestika Domestika is a creative community that provides a platform for freelancers to find job opportunities, though it’s currently available only in Spain. It’s an excellent choice for designers, illustrators, and other creatives looking to collaborate on high-quality projects.

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  • 5 Tips to Make Money on TikTok
    Marketing

    5 Tips to Make Money on TikTok

    TikTok has become one of the most powerful platforms for content creators, offering multiple ways to monetize creative talent. Whether you're a designer, illustrator, animator, or any other type of digital artist, TikTok can be a key tool to generate income and build a loyal audience.

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  • Canva Tutorial: How to Design Magic Reels
    Teacher Marketing

    Canva Tutorial: How to Design Magic Reels

    Learn How to Make Viral TikTok, Instagram, and YouTube Shorts in Minutes Canva is more than just a design tool—it’s a powerful video editing platform that allows you to create stunning, dynamic content for your social media. Whether you're making aesthetic quote videos, before-and-after transitions, or high-energy reels, this tutorial will show you quick and easy ways to produce professional-looking videos using Canva. In this guide, we’ll walk through three essential Canva video techniques that will help boost your engagement and make your content stand out.

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  • Productivity Tutorial: Remote Collaboration with Miro
    Teacher Marketing

    Productivity Tutorial: Remote Collaboration with Miro

    Discover essential Miro features, from presentation mode to interactive voting, and take your online collaboration skills to the next level Remote collaboration has never been more important, and Miro is a game-changer for running effective workshops, brainstorming sessions, and team meetings. While many people think of Miro as a simple digital whiteboard, it offers a wide range of tools to streamline teamwork and enhance productivity. In this tutorial, expert facilitator Phillip Wallage walks us through the key features that transform Miro into a powerful collaboration platform. From setting up a Design Sprint board to navigating frames with Presentation Mode, Philli demonstrates how to structure an engaging and interactive workshop experience.

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  • Public Speaking Tutorial: 5-Minute Warm-up Exercise
    Teacher Marketing

    Public Speaking Tutorial: 5-Minute Warm-up Exercise

    Simple and Effective Techniques to Boost Confidence Before Any Presentation Preparing for a public speaking engagement can feel overwhelming, especially when time is limited. However, with just 5 minutes, you can calm your nerves, enhance your delivery, and build confidence. In this guide, we share an easy warmup routine for presentations and public speaking that will leave you ready to captivate your audience.

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  • Public Speaking Tutorial: Where Do I Look?
    Teacher Marketing

    Public Speaking Tutorial: Where Do I Look?

    Learn how to keep your audience captivated with effective eye contact techniques. Eye contact plays a crucial role in public speaking. It not only helps you engage with your audience but also makes them feel involved in the conversation. But where should you look to ensure you're addressing everyone? In this tutorial, Dasha Dollar-Smirnova, a public speaking coach, shares her top tips for maintaining effective eye contact and keeping your audience engaged.

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