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  • Public Speaking Tutorial: 5-Minute Warm-up Exercise
    Teacher Marketing

    Public Speaking Tutorial: 5-Minute Warm-up Exercise

    Simple and Effective Techniques to Boost Confidence Before Any Presentation Preparing for a public speaking engagement can feel overwhelming, especially when time is limited. However, with just 5 minutes, you can calm your nerves, enhance your delivery, and build confidence. In this guide, we share an easy warmup routine for presentations and public speaking that will leave you ready to captivate your audience.

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  • Public Speaking Tutorial: Where Do I Look?
    Teacher Marketing

    Public Speaking Tutorial: Where Do I Look?

    Learn how to keep your audience captivated with effective eye contact techniques. Eye contact plays a crucial role in public speaking. It not only helps you engage with your audience but also makes them feel involved in the conversation. But where should you look to ensure you're addressing everyone? In this tutorial, Dasha Dollar-Smirnova, a public speaking coach, shares her top tips for maintaining effective eye contact and keeping your audience engaged.

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  • YouTube Tutorial: How to Create Video Campaigns
    Teacher Marketing

    YouTube Tutorial: How to Create Video Campaigns

    Learn How to Create a Video Ad for YouTube with Google Ads[ The world of digital marketing can be a bit overwhelming at first, with its numbers, graphs and formulas, but the truth is that it is more intuitive than one might think and knowing Google Ads tools creating our first video campaign is not so complex. And even less so with the advice of Arantxa & Guille, marketing consultants with years of experience in creating digital advertising campaigns, both video and other formats. Below, Arantxa explains clearly and concisely how to create your first video campaign with Google Ads, so you can get started in the world of digital marketing and start promoting your brand or business:

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  • Etsy Tutorial: 5 tips for positioning your store
    Teacher Marketing

    Etsy Tutorial: 5 tips for positioning your store

    Discover these 5 practical tips that will help your Etsy store to be better positioned, with Verónica de Arriba Etsy is the world's largest platform for selling handmade products and is the site par excellence for craft artists and handmade objects. However, due to its popularity, you have to keep in mind that you will be competing with more than a million users to get a spot in your customers' shopping carts. Verónica de Arriba (@_depeapa) is the creator of the brand Depeapa, an online store where she sells her own accessories and decorative items. Her designs have appeared in magazines like Harper's Bazaar, Elle Decor, Frankie magazine or Kireei and in this tutorial she teaches us 5 essential tips to better position your store on Etsy. Don't miss it!

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  • Google Ads Tutorial: How to Create Search Campaigns
    Teacher Marketing

    Google Ads Tutorial: How to Create Search Campaigns

    Learn step by step how to create text ads for search engines without any previous knowledge with Arantxa Beltrán When we search for anything on Google, the first results that appear are usually ads that belong to a type of campaign called "search campaigns". Their use is vital in any marketing campaign, and they are very useful to make our brand known and to achieve our conversion goals. That’s why marketing consultant Arantxa Beltrán (@arantxaguille) has shared these keys to understanding, creating, and maximizing the success of this kind of campaign. You can see the tutorial here:

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  • Pinterest tutorial: the keys to succeed as a brand
    Teacher Marketing

    Pinterest tutorial: the keys to succeed as a brand

    Know the reasons why Pinterest is so important for your brand and learn how to read the success of your pins with Pinterest Analytics Natalia Escaño (@nataliaescano) is a designer and illustrator and is also one of the biggest Pinterest influencersin Spain, with more than one million followers on this platform, experience that has led her to work with brands such as L'Oréal Paris, Disney, True Religion and Daniel Wellington, among many others. As a great connoisseur and professional of this platform, not only at user level but also at business level, she has the keys to know how to stand out with a brand and reach the public through Pinterest. Below she explains the 5 reasons why you should trust your brand to Pinterest.

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  • Free Download: Guide to define the personality of your brand in 5 steps
    Teacher Marketing

    Free Download: Guide to define the personality of your brand in 5 steps

    The personality of a brand is fundamental since it is the soul and essence that distinguishes it and makes it unique. Defining the personality before starting to design will make your document have coherence with your visual identity. Here is a step-by-step guide with five keys to define personality effectively:

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  • Boost Your Online Business: Growth Hacking Secrets Revealed!
    Teacher Marketing

    Boost Your Online Business: Growth Hacking Secrets Revealed!

    Hello! I'm Luca Barboni, an expert in growth hacking and digital marketing, with a career spanning from founding the only Growth consulting firm in Italy, 247X, to be a partner with growthhackers.com, to organizing the largest European conference on the subject. My path of over 10 years of experience has always been characterized by constant learning on the field, international collaborations, and practical application working side by side with solopreneurs, startups, small, and large companies. I'm here to share with you the same practical method used by Silicon Valley startups - to grow your online business.

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  • 7 types of Graphs for Visualising Data
    Marketing

    7 types of Graphs for Visualising Data

    Learn how to choose the perfect chart for your data from 7 different options - let your data do the talking! Looking for the perfect way to represent your data visually and clearly? Look no further! In this article, we will introduce you to seven different types of graphs so you can choose the option that best suits your needs. From classic statistical graphs to more creative options, here you will find everything you need to make your data clear and eye-catching. 1. Line graph

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  • Understanding the Needs of Creative Teams: A Comprehensive Guide
    Teacher Marketing

    Understanding the Needs of Creative Teams: A Comprehensive Guide

    In today’s fast-paced and ever-evolving creative industry, understanding the nuanced needs of creative teams is pivotal for fostering an environment that encourages innovation, collaboration, and productivity. Creative teams, composed of individuals with diverse talents and perspectives, are at the heart of generating original ideas and solutions. However, their optimal functioning hinges on recognizing and meeting their unique requirements. This article delves into strategies for better understanding and addressing the needs of creative teams, thereby enhancing their potential to innovate and succeed. Recognize the Importance of Clear Communication Clear and open communication is the cornerstone of effective creative teamwork. It involves not only articulating project goals and expectations but also fostering an environment where feedback and ideas can be freely exchanged. Ensuring that team members are on the same page minimizes misunderstandings and promotes a cohesive approach to projects. Leaders should encourage regular check-ins and provide platforms for sharing ideas and concerns, thereby building trust and clarity within the team. Cultivate a Supportive and Inspirational Environment Creativity thrives in environments that are both supportive and stimulating. Creating a workspace that inspires creativity can range from the physical layout of the office to the cultural atmosphere that encourages risk-taking without fear of failure. Celebrating successes, acknowledging efforts, and learning from failures are essential practices that bolster a team’s confidence and drive. Additionally, providing resources such as workshops, conferences, and access to creative tools can further empower team members and spark innovative thinking. Foster Collaboration While Respecting Individuality Creative teams benefit from a delicate balance between collaboration and individual autonomy. While teamwork is essential for pooling diverse skills and perspectives, creative professionals also need space to explore their ideas independently. Recognizing the individual working styles within the team and accommodating these preferences can lead to more productive and satisfied team members. Activities such as brainstorming sessions and team-building exercises can enhance collaboration, whereas flexible scheduling and personal project time can support individual creativity. Promote Continuous Learning and Development The creative industry is characterized by rapid changes in trends, technologies, and methodologies. As such, providing opportunities for continuous learning and professional development is key to keeping the team’s skills sharp and relevant. Encouraging participation in training sessions, online courses, and industry events not only aids in personal growth but also benefits the team by bringing fresh insights and ideas into the creative process. In my Domestika course you will learn how to understand and meet the needs of creative teams in a multifaceted industry that requires thoughtful consideration and action. You will see how by fostering clear communication, creating an inspiring and supportive environment and managing workloads effectively, leaders can unlock the full potential of their creative teams.

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  • Freelance Tutorial: practical exercises to discover your strengths
    Teacher Marketing

    Freelance Tutorial: practical exercises to discover your strengths

    Learn to find your strengths and build your trajectory with these exercises proposed by Mònica Rodríguez Limia Mònica Rodríguez (@rodriguezmon) is a business mentor for creators and creatives. She considers herself passionate about her work and believes that everyone has a great capacity to improve. For Mònica, education is the key and she believes that through it we still have time to change the world. For this reason, Mònica proposes in this tutorial several keys to get to know yourself better before starting an entrepreneurial project, through some simple exercises that will allow you to discover your strengths. You can see them below in the video:

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  • Storytelling Tutorial: Key Ingredients for Telling Your Personal Story
    Teacher Marketing

    Storytelling Tutorial: Key Ingredients for Telling Your Personal Story

    Learn the basics of telling your own story with Antonio Núñez In recent years, the art of storytelling has gone beyond the purely narrative to influence elements of our society such as marketing, politics, and more. Knowing how to tell your own story to convince and inspire listeners helps you define your role as a creative and establish your personal brand. Antonio Núñez (@antonionunezstorytelling), communication consultant and expert in storytelling, goes over the key ingredients for a personal story that will captivate and persuade an audience. Find out below:

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  • Create to Impact: Techniques for Generating Innovative Ideas in the Audiovisual World
    Teacher Marketing

    Create to Impact: Techniques for Generating Innovative Ideas in the Audiovisual World

    In a world saturated with content, finding that spark of originality can seem like an impossible task. However, with the right strategy, it is possible not only to come up with unique, clear concepts. But also to successfully execute them. From my experience as a graphic designer, advertising art director and later copywriter for audiovisual entertainment pieces, I have identified three keys that will help you develop original pieces that not only capture the imagination but are also feasible to carry out. In addition, at the end of this article, I invite you to download an additional resource I have prepared: "Steps to get to an idea", which will guide you through the creative process.

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