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  • Free download: Prompts to create your isotype with AI in Canva
    Design

    Free download: Prompts to create your isotype with AI in Canva

    Today, a brand is recognized by its image. The isotype, a key symbol, represents the essence of a project in an immediate, memorable and coherent way. Today, a brand is recognized not only by its name, but also by its image. In this visual universe, the isotype is a key piece: a symbol that represents the essence of a project in an immediate, memorable and coherent way. Thanks to digital tools, designing an isotype is no longer a process exclusive to design experts. [Artificial intelligence (AI) and accessible platforms such as Canva allow anyone -whether entrepreneur, creator or student- to develop a solid visual identity with professional results. In this article we tell you how to do it and share with you a free resource from Domestika: a downloadable guide with ready-to-use prompts, specially designed to generate unique and creative isotypes with AI in Canva. What is an isotype and why you need it. Before we get down to business, it's worth clarifying a few concepts. An isotype is the symbol or icon that represents a brand without the need to be accompanied by text. Unlike the logotype (which is based on typography or the name) and the imagotype (which combines text and image), the isotype is the pure visual form, the iconic trace that allows immediate recognition. Think of Apple's apple, Nike's swoosh or Twitter's bird: all are isotypes that communicate identity without words. Having a well-designed one not only enhances brand recall, but also reinforces visual consistency across all touch points - from social media to packaging to presentations. A well-constructed isotype conveys values, personality and purpose in a single glance, and with the help of AI, creating one no longer requires hours of sketching. The role of AI in graphic design today. Artificial intelligence is transforming the creative process in every field, and graphic design is no exception. Today, tools like Canva with integrated AI make it possible to generate visual ideas in an agile and efficient way, especially in the early stages of ideation. Instead of replacing the designer, AI amplifies his or her creative capacity, offering multiple options that serve as a starting point. You can explore different styles, palettes or shapes without starting from scratch, speeding up the process and discovering possibilities you might not have imagined. The role of the creator remains essential: curating, tweaking and providing the personal vision that turns an AI-generated idea into a truly original piece. In short, AI does not replace creativity: it empowers it.. What you'll find in this free resource. Domestika's downloadable resource, entitled "Prompts Guide - Creative Logos", includes a collection of prompts adapted for Canva with AI, designed to help you create isotypes quickly, effectively and professionally. Inside the PDF you will find: - Specific prompts to generate minimalist, geometric, natural, futuristic or typographic isotypes. - Visual examples showing the results you can obtain with each prompt. - Practical tips to customize your isotypes according to the style and values of your brand. The goal is that you can create, explore and experiment without complications, transforming abstract ideas into powerful symbols.

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  • Bauhaus: timeless design lessons that still guide creativity
    Design

    Bauhaus: timeless design lessons that still guide creativity

    Bauhaus: an enduring legacy, beyond a school, a movement that transformed design. Throughout the history of design, few schools have left such a deep and lasting mark as the Bauhaus. Founded in 1919 in Germany by Walter Gropius, the Bauhaus was not just an educational institution, but a revolutionary movement that forever transformed the way we understand art, architecture and design. At a time of social reconstruction after World War I, the Bauhaus sought to unite art, design and functionality, eliminating the barriers between disciplines. Its goal was clear: to create beautiful and useful objects for daily life. Today, more than a century later, its principles continue to inspire generations of creatives who seek a balance between aesthetics, utility, and innovation. This article rescues the timeless lessons of the Bauhaus to apply them in the current context of digital, graphic and architectural design. The origin of the Bauhaus. The Bauhaus was born in Weimar with the vision of integrating art and industry. Gropius believed that design should be at the service of people, and that artists and craftsmen could work together to create a new modern aesthetic.

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  • 10 common mistakes when designing a logo (and how to avoid them)
    Design

    10 common mistakes when designing a logo (and how to avoid them)

    The Crucial Importance of a Logo for your Brand: Beyond a Simple Drawing. The logo is much more than a simple graphic: it is the visible face of a brand and the first element with which consumers establish a visual connection. A good design conveys trust, professionalism and the company's values. On the other hand, a bad logo can damage the brand identity, hinder recognition and generate distrust.

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  • Minimalist design: communicating more with fewer elements
    Design

    Minimalist design: communicating more with fewer elements

    Discover how minimalist design allows you to convey clear and effective messages using simplicity, clean typography, reduced color and white space.. In design, sometimes, visual silence says more than a scream of color and shapes. Minimalism is much more than aesthetics: it is a philosophy that seeks clarity, functionality and harmony in every project. In an environment saturated with information, learning to communicate with precision by eliminating the unnecessary is key to stand out. In this article, we will explore how to apply minimalist design to convey clear, impactful and memorable messages.

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  • Brand guides: global inspiration for designers
    Design

    Brand guides: global inspiration for designers

    Discover BrandGuidelines.net, a resource with brand guidelines from around the world to inspire and enhance your design projects. In design, a brand guideline is not just a manual: it's the map that ensures that every piece of communication speaks with the same voice. From the choice of typefaces to the color palette or the tone of the language, a good guide keeps the coherence and identity of a brand alive in any medium. Now, there is a resource that condenses inspiration and learning in one place: BrandGuidelines.net. This site compiles outstanding brand guidelines from around the world, accessible to any creative looking to reference, study structures or discover how great brands tell their visual story. In this article we explore why you should bookmark this resource, the importance of creating your own brand guide and how it can become a catalyst for ideas for your next projects.

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  • 5 exercises to do before starting a design project
    Design

    5 exercises to do before starting a design project

    Preparing the mind and the creative process before designing. This article presents 5 practical exercises to organize ideas, find inspiration and focus your next project, helping you avoid blockages and make better decisions with clarity on any project. 1. Mental map of inspiration 2. Objective: Visually explore key project concepts. How to do it: Write the main theme of the project (e.g., "visual identity" or "fabric collection") in the center of a sheet of paper and begin branching out with keywords, styles, emotions, visual references, or colors. Benefits: This exercise helps you discover unexpected associations and clarify your visual approach from the start.

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  • Free download: Q&A for preparing an effective creative brief
    Design

    Free download: Q&A for preparing an effective creative brief

    Before designing, you have to ask. That's why today we are sharing with you a fundamental tool for any branding professional: a Q&A questionnaire for clients that will help you build a solid and strategic brief. This resource is part of the course Branding for Cultural Organizations: Build Strong and Memorable Identities, taught by graphic designer and creative director Fidel Peña, co-founder of Underline Studio. A key tool to understand your client. With this document you will be able to identify the objectives, needs, values and expectations of any organization before starting to design. It is a practical guide that you can use in initial interviews to lay the groundwork for a coherent and meaningful brand.

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  • The FedEx logo: the hidden message you probably hadn't noticed
    Design

    The FedEx logo: the hidden message you probably hadn't noticed

    A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.

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  • Create your own stylish press kit: download a real example from Atto studio
    Design

    Create your own stylish press kit: download a real example from Atto studio

    Exclusive resource: Atto's real press kit for inspiration in your editorial project. Learn Risograph and editorial design with Atto This resource is part of the course "Risograph technique: design a self-published editorial project", available on Domestika. The teachers of the course are Sara Bianchi and Andrea Zambardi, founders of the Milanese studio Atto, which since 2013 combines graphic design, visual communication and technical exploration through processes such as Risograph printing.

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  • Why "less is more" in design?
    Design

    Why "less is more" in design?

    Minimalist design as a tool to enhance your visual message. We live surrounded by constant visual stimuli. In this context, minimalist design is positioned as an effective strategy to stand out and communicate clearly. To reduce is not to renounce, but to focus. And in design, that can make the difference.

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  • Free Download: Brand Survey and Interview Structure
    Design

    Free Download: Brand Survey and Interview Structure

    Creating an authentic brand requires knowing your audience. Therefore, a good interview and survey structure is crucial for strategies that connect.. This resource will help you define your brand pillars, including a practical example of how to set up interviews and surveys and gather useful information. What will you find in this downloadable resource? - Sample interview structure - Key questions to define your brand purpose - Template to adapt to your projects

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  • Nike: The birth of the Swoosh for only 35 dollars
    Design

    Nike: The birth of the Swoosh for only 35 dollars

    Discover the history of the Nike logo: how the iconic Swoosh was born, designed by a student for only $35, and its evolution.. Can a logo be worth more than millions? The Nike logo was born for just 35 dollars and today it is one of the most recognizable symbols on the planet. Its history is a lesson in branding, intuition and destiny.

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  • From sketch to statement: How graphic design becomes a rallying cry for social justice
    Design

    From sketch to statement: How graphic design becomes a rallying cry for social justice

    Explore how graphic design transforms logos and campaigns into powerful statements for social justice, diversity and rights. The power of design beyond the visual. An image can speak louder than a thousand words. Today, more than ever, graphic design is no longer just an aesthetic issue, but a powerful tool for social activism. Brands, artists and designers understand that their creations communicate messages that go beyond colors or shapes: they can inspire, denounce or defend social causes.

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  • Designing without seeing: How do blind designers think?
    Design

    Designing without seeing: How do blind designers think?

    We explore the power of design from an unexpected perspective: that of those who create without seeing.. In design, sight is paramount, but some designers work without it. This article explores design as a mental, tactile, emotional and human process.

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  • Why did the Renaissance emerge in Italy?
    Design

    Why did the Renaissance emerge in Italy?

    Discover the keys that made Italy the cradle of the Renaissance and how this movement forever changed the history of art.. The Renaissance, a transformative movement that ushered in the Modern Age from Italy, poses an intriguing question: why did it emerge there? The answer, though complex, is inspiring.

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  • Canva 2025: The Creative Revolution with AI
    Design

    Canva 2025: The Creative Revolution with AI

    Discover Canva 2025 innovations: Visual Suite 2.0, AI-powered tools, and features that transform productivity and visual design. Canva 2025: The Creative Revolution with AI In April 2025, Canva launched its most ambitious update to date: Visual Suite 2.0. This new version consolidates the platform as a comprehensive solution for creatives, marketing teams, and professionals looking to optimize their workflows. Artificial intelligence takes center stage, integrating features such as image editing, writing, and data analysis.

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  • What to Consider Before Designing a Product
    Design

    What to Consider Before Designing a Product

    Designing a product goes far beyond having a great idea. Before you start sketching or thinking about materials, there are a few key things to keep in mind to create something truly useful, relevant, and viable. In the course Research UX: Find Ideas and Design Better Physical Products, industrial designer and instructor Valkiria Ictus shares essential tips to lay a solid foundation before jumping into design.

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  • The Coca-Cola Logo: The Story Behind One of the Most Iconic Designs in History
    Design

    The Coca-Cola Logo: The Story Behind One of the Most Iconic Designs in History

    Discover who designed the Coca-Cola logo, how it’s changed since 1886, and why its script typography remains one of the most recognizable symbols in graphic design. A Handwritten Logo That Stood the Test of Time The Coca-Cola logo is one of the most recognizable images in the world. Since its creation in 1886, it has remained remarkably consistent, making it a rare case in the history of graphic design.

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  • Why Do So Many Languages Name Colors in the Same Order?
    Design

    Why Do So Many Languages Name Colors in the Same Order?

    Discover how language evolution and human perception shaped the way we name colors. Why do most languages name colors in a similar order? This article explores the fascinating theories behind the universal sequence in color naming, based on linguistic, anthropological, and cognitive research.

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  • 5 Design Trends
    Design

    5 Design Trends

    Experimental typography, minimalist style, dark mode, and 3D design set the aesthetic for the New Year 2025 is just around the corner, and the most forward-thinking among us are already starting to prepare lists of resolutions and upcoming creative challenges. This is why it is important to gather information and make a forecast of what the year will bring in terms of trends. According to Natalia Escaño (@nataliaescano), the designer and illustrator behind the Nia brand, "being aware of what's up and coming to be able to implement it in our projects and not be left behind is a must". She spoke to us about the design trends for the year 2025.

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