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Design

Free download: The basic principles of a good logo (and how to apply them)

Learn how to create effective logos and apply them in your branding projects with this free resource. Creating an effective logo is one of the foundations of any successful visual brand. To help designers-in-training, freelance creatives or anyone interested in building a strong identity, we offer a free resource: a PDF that reviews the essential principles of logo design. This resource is based on the course Visual Identity Design with bold lines, which teaches how to build coherent and memorable identities through logo design and its application in visual communication. What makes a logo "good"? A logo is not just a drawing; it is the heart of the brand identity. The most successful logos comply with a series of universal principles that allow the brand to be recognized and remembered: -Simplicity: a clear and clean design makes it easy to read and recognize. -Memorability: a logo that is easily remembered generates greater impact. -Versatility: it must work in different sizes, colors and supports. -Appropriateness: the design must communicate the brand's values and adapt to its audience. -Timelessness: a good logo resists passing trends and remains valid over time. Iconic examples such as Apple, Nike or FedEx meet these criteria and show how a simple and strategic design can be extremely effective. What you will find in the free download The PDF provides a comprehensive review of these principles, accompanied by visual examples that illustrate each concept. In addition, it includes: Guidelines for evaluating whether a logo meets the essential criteria. Exercises and practical questions to apply to the development of your own logo. Comparisons between effective and less successful logos to identify good practices. This resource will allow you to understand in a practical way what makes a logo work and how to apply these principles to your own branding projects.
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Design

How to turn a design project into an attractive portfolio

How to Tell the Full Story Behind Your Design Projects and Build a Solid Portfolio. Having a well-constructed portfolio is one of the most important tools for anyone involved in design, whether it's graphic, web, UI, branding or art direction. It not only works as a professional cover letter, but also as a way to show how you think, how you work and what kind of projects you are interested in developing. One of the most common mistakes is to show only the final result: a beautiful image, a finished logo or a polished interface. However, what really differentiates a solid portfolio from a generic one is the ability to tell the whole process behind each project. In this article we review the key steps to transform a single project into a powerful piece within your portfolio, bringing context, narrative and strategic value to your work. Step 1 - Choose the right project. You don't need to show everything you've done. In fact, a good portfolio is usually most effective when it is brief and coherent. Choose those projects that best represent your style, your current skills or the type of work you want to attract. Prioritize quality over quantity. A single well-explained project can say much more than ten shown without context. It is also valid to include personal or fictitious projects if they are well developed and respond to a clear challenge.
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Design

How to choose a color palette that conveys emotions?

The Emotional Power of Color: How to Choose the Perfect Palette. Color is one of the most powerful languages of visual communication. Before we read a text, understand an image or interpret a shape, color is already at work: it provokes sensations, generates expectations and builds an emotional atmosphere. Choosing a color palette is not just an aesthetic decision. It is a strategic choice that directly influences how a project, a brand, an illustration or a photograph is perceived. Color can convey calm, urgency, closeness, energy or nostalgia without the need for words. In this article we explore how to select a color palette that connects emotionally with the viewer and reinforces the message you want to communicate, combining color psychology, creative intention and practical tools. Color psychology: the basis for emotion. Color psychology studies how colors influence our emotions and behaviors. Although interpretations may vary according to cultural context, there are fairly widespread associations that serve as a creative starting point. For example, blue tones are often linked with calm, confidence and stability, while red evokes energy, passion or urgency. Green is associated with nature, balance and well-being, and yellows with optimism, creativity or alertness. Neutral colors, such as gray, beige or off-white, bring sobriety, elegance or visual silence. It is important to keep in mind that these associations are not fixed rules. The cultural context, the combined use of colors and the saturation or luminosity can completely modify the emotion conveyed. Therefore, rather than memorizing meanings, it is better to understand how colors dialogue with each other.
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Design

Minimalist design: practical examples for better communication

Minimalism in Design: Simplicity, Clarity and Practical Examples. Minimalist design has been consolidating for years as one of the most effective and timeless visual trends. In a context saturated with stimuli, betting on simplicity has become a strategic decision to communicate with clarity, elegance and precision. Far from being a fad, minimalism responds to a real need: to focus the message, reduce visual noise and facilitate understanding. This article explores what defines minimalist design and shows practical examples to apply it in real graphic design, branding, editorial or digital projects. What defines minimalist design? Minimalist design is based on the idea that less can communicate more, as long as each element has a clear function. Some of its key principles are: - Efficient use of white space - Reduced and coherent color palettes - Clean and legible typefaces - Clear visual hierarchy Clear visual hierarchy [/b - Elimination of unnecessary decorative elements Elimination of unnecessary decorative elements. It is important not to confuse minimalism with emptiness. A minimalist design is not poor or incomplete: it is intentional. Each decision responds to a specific communicative objective, and simplicity becomes a tool to reinforce the message.
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Design

Free download: Natural color chromatic circle for textile projects

Chromatic Circle of Natural Pigments for Sustainable Textile Projects.. Working with color is one of the most important decisions in any creative process, and it is even more so when we talk about textile design and sustainable dyes. Color not only defines the aesthetics of a piece: it also communicates values, emotions and a way of relating to the environment. That's why we put at your disposal a free downloadable resource: a chromatic circle based on natural pigments, designed to accompany you in projects where color is born from plants, flowers, roots or minerals. This tool is aimed at textile designers, illustrators, artists, artisans and curious people who want to experiment with color from a more conscious and organic perspective. The author behind this resource. This natural color chromatic circle has been developed by Loana Flores, designer and textile artist specialized in research with organic and discarded materials. Her creative practice stems from a deep concern for sustainability and a constant commitment to the environment, which has led her to question the traditional practices of the fashion industry and explore new languages of artistic expression. Loana is a professor at ESDI and is part of the research group Aru, as well as collaborating with different groups focused on new materials and technologies applied to textiles. Her experience as a teacher and her training in sustainability have led her to reflect on production processes, both from the point of view of materials and techniques as well as the human factor involved in them. With an extensive background in experimentation with textile and non-conventional materials, Loana investigates the creative possibilities of that which has not yet been explored. Her training as a designer has provided her with a deep knowledge of industrial processes, while her approach to textile art and craft techniques has allowed her to overcome limits and develop unique results, where natural color becomes a tool for expression, research and awareness. What is a chromatic circle and why is it key in design?. The chromatic circle is a visual tool that organizes colors according to their relationship to each other. It is traditionally used to understand: Harmonic combinations, such as analogous colors. Contrasts, such as complementary colors. Monochromatic ranges, variations of the same hue. In design and art, the chromatic circle helps to make safer aesthetic decisions, avoiding arbitrary combinations and allowing to convey specific sensations: calm, energy, balance or intensity. It is, in essence, a map for navigating the language of color. What makes this natural chromatic circle special? Unlike conventional chromatic circles based on synthetic dyes or digital colors, this resource is built from natural pigments obtained from elements such as plants, flowers, roots or minerals. This translates into a palette: More organic and harmonious, with less saturated tones. Ideal for textile projects, botanical illustration or sustainable design. Consistent with a philosophy of creation that respects the environment. In addition, natural color has a unique characteristic: it changes. The light, the passage of time and the type of material influence its appearance, making each project alive and unique. This chromatic circle does not seek mathematical perfection, but rather to reflect that richness and variability inherent in nature.
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Design

Creative trends that will shape 2026: what's next in design, art and visual communication

The creative trends that will mark 2026: understanding where the visual language is moving. Creative trends that will mark 2026: what's coming in design, art and visual communication. Talking about creative trends does not mean following fashions automatically. On the contrary: understanding where the visual language is moving allows designers, artists and communicators to make more conscious decisions, adapt them to their own style and anticipate the needs of the context. Looking ahead to 2026, different disciplines, graphic design, illustration, animation, photography and visual communication, share a series of common concerns: sustainability, technology, emotion and authenticity. Based on the analysis of projects, creative studios and emerging cultural movements, these are some of the trends that will mark the coming year.
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Design

Color Palette Pro - create advanced, customizable color palettes with ease

The Definitive Tool for Professional Color Palette Generation. Color is one of the fundamental pillars of design. Whether you work in graphic design, illustration, branding or UI/UX, choosing the right palette can completely transform the perception of a project. Color communicates tone, intent and personality; it guides the eye and defines the visual atmosphere. In this context arises Color Palette Pro, an online tool that allows you to generate advanced palettes in an intuitive, precise and fully customizable way. It is not just a generator of beautiful colors: it is a resource designed for professionals looking for chromatic rigor and technical control that few platforms offer. What is Color Palette Pro and what makes it stand out? Color Palette Pro is a platform designed to create, adjust and export palettes based on professional colorimetric principles. It aims to offer deep control over shades, contrast and harmony, combining technical power and accessible expertise. Unlike basic generators, this tool is intended for: - Graphic designers - Illustrators - Brand creators - Developers who need advanced precision Main functions Customizable palette generator Allows you to control parameters such as: - Hue - Contrast - Temperature - Luminosity Brightness Saturation Saturation - Saturation You can generate automatic combinations or manually adjust each value to achieve perfect harmony.
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Design

Minimalist Christmas decorations: less glitter, more soul

Conscious Christmas: The Definitive Guide to Minimalist and Natural Decorating. Every December, homes are filled with intense lights, bright decorations and saturated colors. Although Christmas is traditionally associated with visual abundance, a growing trend invites you to celebrate it from a calmer, more aesthetically pleasing perspective: minimalist Christmas decorating. This approach prioritizes calm, intention and natural materials. It simplifies without losing beauty and leaves room for light, texture and small details with meaning. What is minimalist Christmas decor? Minimalist decor is based on clean lines, balance and reduction of unnecessary elements. At Christmas it means: - Visual simplicity: few decorations, selected with intention. - Natural materials that bring warmth. - Handcrafted and timeless aesthetics, far from ephemeral. Minimalist is not synonymous with cold: when built with textures, neutral tones and organic materials, it creates a warm elegance that invites to rest. Color palette: the basis of minimalist aesthetics. Neutral tones are the protagonists, because they allow the space to breathe: - Whites, ecru and beige for luminosity. - Soft grays for balance. - Natural greens inspired by the winter forest. - Browns, earth and wood to connect with the organic. - Matte gold or copper as subtle accents.
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Design

Free download: guide to create your own substrates and care for your plants like a professional

Master the art of the perfect substrate: free guide to take care of your plants like a pro The substrate is the heart of any plant. Beyond light and watering, it is the base where roots develop, nutrients are stored and the balance between water and oxygen is maintained. Choosing or preparing a good substrate can make the difference between a plant that simply "survives" and a small ecosystem that thrives in a healthy way. Whether you grow houseplants, succulents, aromatic plants or an urban garden, knowing how to create the right substrate allows you to adapt the mix to the real needs of each species. That's why we at Domestika have prepared a free download: a PDF inspired by the course "Designing green spaces for your home". A practical guide to understand the soil, customize it and take care of your plants like a pro. What is a substrate and why is it so important. The substrate is the mixture where the roots grow. Its main function is to retain water and nutrients, but also to allow air to circulate freely. This balance is essential for plants to breathe, absorb minerals and grow strong. A poorly chosen substrate can cause: - Excess moisture → fungus and rot. - Lack of aeration → suffocated roots. - Nutrient imbalances → yellow leaves, poor growth or lack of resistance. Knowing the materials and proportions is key to healthy and sustainable growth. What you will find in this free download. The guide includes: - Types of substrates for indoor, succulent, aromatic, urban garden and tropical plants. - Essential components: peat, coconut fiber, perlite, vermiculite, compost, coarse sand, bark.... - Recommended proportions to balance humidity and aeration. - Tips for reusing used substrates and enriching them. - Recommendations to keep the mix fresh, light and free of fungi. An indispensable guide to creating and maintaining a sustainable green environment.
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Design

Two free documentaries to rediscover the genius of Jim Henson: The World of The Dark Crystal and Inside the Labyrinth

Jim Henson: The visionary behind The Muppets, The Dark Crystal and Labyrinth, was a creative genius who revolutionized the world of puppetry and children's and family entertainment with his innovative blend of humor, warmth and artistic complexity.. Few artists have marked the collective imagination of the 20th century as much as he did. Although his characters have become cultural icons, his true legacy lies in his ability to fuse technique, emotion and craftsmanship to build unforgettable universes. His work philosophy -collaborative, experimental and deeply human- made him an essential figure in the history of fantastic cinema. Today, two free documentaries allow us to delve into his creative process and understand how he brought his most complex worlds to life. They are The World of The Dark Crystal and Inside the Labyrinth, unmissable pieces for lovers of handcrafted cinema, creature creation and visual storytelling. The Art of Creating Worlds: The World of The Dark Crystal This documentary offers an intimate journey through the process of creating the universe of The Dark Crystal (1982), a film co-directed by Jim Henson and Frank Oz that marked a before and after in fantastic cinema. Here we show how Henson built a completely new world without resorting to digital effects, relying solely on mythology, craftsmanship and visual experimentation.
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Design

The history of the IKEA catalog: 70 years of design, culture and creativity in print.

Discover the evolution of the IKEA catalog, an icon of design and visual culture for 70 years, from its origins to its latest printed edition.. From its first issues in the 1950s to the last printed edition in 2021, the catalog was conceived, written and produced in Älmhult, Sweden, the very place where IKEA was born. Each page reflects the evolution of the home, fashion in interior design and changes in society, becoming a benchmark of democratic design and visual storytelling. This article explores the history of the catalog, its aesthetic evolution, its leap into the digital environment and its cultural legacy, showing how a seemingly simple publication managed to influence generations of designers, photographers and creatives. The origins: Ingvar Kamprad's dream. In the 1950s, Ingvar Kamprad, founder of IKEA, personally wrote the catalog texts. The idea was clear: democratize design, bringing beautiful, functional and affordable furniture into every home. The first editions were simple, without people in the pictures and with a sober presentation, but they already showed the essence of IKEA: closeness, functionality and Scandinavian style. This approach laid the foundation for a publishing project that would eventually become a symbol of modern home culture. The rise of the catalog: from commercial tool to cult object. During the 1970s, 1980s and 1990s, the catalog went from being a sales tool to a cult object. Editorial photography, graphic design and the layout of each page received meticulous attention: typography, lighting, color and framing were taken care of in detail. The IKEA catalog was massively distributed, becoming one of the most widely read publications in the world, surpassing even the Bible in annual print runs. Every page invited you to imagine a more functional, cozy and aesthetic home, beyond the act of buying furniture. In the 1970s, children playing in the rooms, adults smoking and even political details appeared in some spaces, reflecting the culture and spirit of the times. In the 80s, homes adopted more sophisticated trends with bright fabrics and modern materials. In the 1990s, aesthetics returned to simplicity and Scandinavian tradition.
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Design

Top 25 creative and inspiring portfolios of 2025 that you should know about

Discover the 25 most creative and inspiring portfolios of 2025. Design, storytelling and technology at the service of digital talent. In the digital era, the online portfolio has become the most powerful cover letter for designers, artists and creatives of all disciplines. It is no longer just about showing projects, but about telling a visual story that communicates who you are, how you work and what makes you different. Every year new ways of presenting talent emerge: immersive experiences, expressive typography, micro-interactions or three-dimensional effects that transform browsing into a visual journey. This article compiles a curated selection of the 25 most creative and inspiring portfolios of 2025, inspired by the ranking published by Muzli. Each of them redefines what it means to showcase your work on the web: design, interaction and storytelling united to make a mark. What makes a portfolio stand out in 2025. A good portfolio doesn't just showcase projects, it builds an experience. In 2025, trends point to a combination of technology, emotion and personality. - Immersive and narrative design: Portfolios are no longer static galleries; they are visual stories that guide the visitor. - Microinteractions and smooth animations: Small movements that enrich the experience without distracting. - Expressive typography: Variable fonts, bold contrasts and use of text as a visual element. - Color, light and movement: Chromatic effects are used to create atmospheres, not only aesthetics. - Personality and coherence: Each portfolio reflects the voice of the creator, conveying authenticity and purpose.
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Design

Free download: color proofing template for your stationery designs

Optimize your printed designs with this free color proofing template. Adjust tones and make sure you get professional results. Color is one of the pillars of graphic design. In stationery projects -such as invitations, cards or catalogs- color accuracy is key to maintain visual coherence and convey a brand's identity. However, the colors you see on screen are rarely reproduced exactly the same when printed. That's why color proofing before producing any printed piece is an essential step. It helps you avoid surprises, adjust tones and ensure that the final result accurately reflects your original design. At Domestika we want to make this process easier for you: we offer you a free color proof template, editable and ready to print, that will allow you to compare color values, calibrate your printer and optimize the quality of your stationery projects. Why color proofing is essential in graphic design Digital devices and printers interpret colors differently. A bright red on your monitor may look duller on paper, or a deep blue may take on greenish hues depending on the type of ink or media. Color proofing allows you to: - Adjust tones, contrast and saturation before printing en masse. - Prevent waste of materials and ensure consistent results. - Optimize color management, especially when working with different papers or finishes. Color proofing allows you to: - Adjust tones, contrast and saturation before mass printing. - Prevent waste of materials and ensure consistent results. - Optimize color management, especially when working with different papers or finishes. What's included in this free template Domestika's color proofing template has been designed to suit the needs of graphic designers, illustrators and creatives looking for accuracy and efficiency. Inside the file you will find: - An editable document for printing and comparing different color values. - Annotation spaces to record combinations, Pantone references or HEX/RGB codes. - A design adaptable to different types of paper and finishes, so that you can evaluate how colors behave on each material. - b]A visual guide for calibrating printers or adjusting inks manually. With this tool, you can perform your own professional proofs without relying on expensive external services. How to use the template step by step. Download the free file from Domestika. Open the document in your usual design software: Illustrator, Photoshop or InDesign. Insert your palettes or base colors in the designated areas. Print a proof on different types of paper and see how the tones change depending on texture or brightness. Adjust values until you find the most faithful version of your original design. This process will allow you to develop more accurate color criteria and improve the quality of your printed work. From resource to complete course. If you want to take your mastery of color and visual composition to another level, we recommend the Minimalist Graphic Design for Stationery course.
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Design

10 graphic design trends for 2026 that will shape the visual future

Discover the 10 graphic design trends that will transform 2026: from naïve design to medieval futurism, a mix of nostalgia, technology and visual emotion.. Graphic design is in the midst of a transformation. Technological speed, cultural movements and the search for a more human connection are redefining how we communicate visually. The trends of 2026 do not seek to replace individual creativity, but to inspire it, opening up new aesthetic and emotional possibilities. The visual future moves between the naive and the futuristic, the organic and the artificial. Here are the main graphic design trends for 2026, extracted from the analysis of the video "2026 Design Trends", which already sets the tone for the next era of design. [Naïve Design 2.] Polished minimalism gives way to a naïve, honest and casual aesthetic. Simple illustrations, flat colors, imperfect shapes and playful typographies evoke the spontaneity of children's drawing. How to apply it: - Recover irregular strokes and naive compositions. - Use handwritten typographies or typographies with character. - It brings warmth and freshness to editorial, illustration or branding projects. 2. Trinket Design. The design is filled with small decorative objects, charms and digital jewelry loaded with meaning. It is a maximalist and emotional aesthetic, where each element tells a story. How to apply it: - Incorporate icons, charms or ornamental elements in your compositions. - Mix shiny textures, crystals or metals with soft backgrounds. - Perfect for visual identities with a personal and narrative touch.
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Design

Design Stuff: free, quality digital design resources for your projects

Discover a curated platform with thousands of free creative resources: fonts, icons, templates and more, ready to use in your designs.. Discover Design Stuff: the platform that gathers the best free digital design resources. In the world of digital design, inspiration and resources are the driving force behind creativity.[/i However, although the Internet is full of graphic materials, finding those that combine professional quality, clear licensing and real utility can become a never-ending task. With that challenge in mind Design Stuff was born, a platform that compiles and organizes the best free digital design resources, selected with professional criteria so you can use them in both personal and commercial projects. This space has become a gem for designers, illustrators and creatives who are looking for reliable and visually attractive tools, without wasting time exploring thousands of pages. In this article we tell you why Design Stuff can become your new creative ally. What is Design Stuff? Design Stuff is a curated platform that brings together high-quality, free digital resources in one place. Its goal is to facilitate access to useful, well-organized and transparently licensed design materials. . In its catalog you will find: - Typographies, from the most sober and elegant to the most experimental. - Icons and illustrations with contemporary styles. - Realistic mockups to present branding, packaging or interface projects. - Ready-made templates for social networks, portfolios or presentations. - Patterns, color palettes and complementary tools to enhance any creative process.
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Design

Affinity reinvents itself: a single app and free for everyone

Canva launches new free version of Affinity: Photo, Designer and Publisher merge into a single professional app that challenges Adobe. Affinity revolutionizes design: new unified free version Canva is once again making a move in the world of professional design. After acquiring Affinity in 2024, the company has announced a new era for its creative suite: Affinity Photo, Designer and Publisher merge into a single free application, a bet that puts Adobe's subscription model in check. This new version allows integrated work in raster, vector and layout modes, simplifying workflows without the need to switch programs. With this, Canva seeks to democratize access to professional design tools and offer a solid alternative to the large traditional suites.
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Design

A History of Three Hundred Sketches

When the most influential designer of the 20th century learned that, in cinema, even geniuses have bosses In the annals of film graphic design, few collaborations have produced as much wasted paper and as much passive-aggressive correspondence as the meeting between Stanley Kubrick and Saul Bass during the creation of the poster for The Shining. It's a story that perfectly illustrates that fundamental Hollywood truth: that the director's ego, like the universe itself, tends toward infinite expansion. It was 1978, and Saul Bass - the man who had reduced Vertigo to a spiral, Anatomy of a Murder to a dismembered silhouette, and The Man with the Golden Arm to an angular, addicted arm - received what must have seemed like a routine assignment: design the poster for Stanley Kubrick's new film. Bass, accustomed to distilling cinematic essence into pure geometry, couldn't have known he was about to embark on an odyssey of revisions that would make Sisyphus look like a slacker.
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Design

Free accounting management template for creatives

Organize your finances easily with our free accounting management template. Ideal for creatives, freelancers and personal projects. Free download: accounting management template for your creative projects. Creativity has no timetables, but accounting does. If you work in the creative field, you know that keeping an orderly control of your finances can be as important as a good idea. Managing income, expenses and budgets with clarity can make the difference between a profitable project and a disorganized one. [That's why at Domestika we have created a free accounting management template, especially designed for designers, illustrators, photographers, advertisers and freelance professionals. With this tool you will be able to organize your accounts, analyze results and plan your next projects in a clear, professional and uncomplicated way. What does this template include? - Income and expense register: easily classify your operations by client or project type. - b]Automatic summary: visualize your balances and detect opportunities for improvement. - Monthly control: manage your cash flow and financial goals by month. - b]Available in three languages: Spanish, English and Portuguese. A simple, complete and adaptable tool for any type of creative project. Why it is useful for you This template is designed for creative industry professionals who are looking for a practical way to manage their finances without resorting to complex accounting software. With it you will be able to: - Save time in your administrative tasks. - Have a global vision of the profitability of your projects. - Make informed financial decisions based on real data. Because good management not only improves your numbers, it also gives you more freedom to focus on what really matters: creating. How to use the template. Download the ZIP file with the template: U3-03_Gestion contable_ES-EN-PT.zip Open the document in the language of your choice. Customize the fields according to your projects. Start recording your movements and see how your financial organization improves.
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Design

Logosystem: the largest library of logos to inspire your designs

Discover Logosystem, the online platform with thousands of real and fictitious logos to inspire your creativity in branding and visual identity. Logosystem: the definitive platform to inspire you in logo design For graphic designers, illustrators and visual creatives, finding constant inspiration is essential. This is where Logosystem becomes a must-have tool. This online platform offers an extensive library of real and fictional logos, designed to explore, analyze and nurture your creativity in branding, visual identity and concept design projects. Whether you are developing the identity of an emerging brand or looking for references for more complex projects, Logosystem is a reliable and accessible source of professional inspiration. Its value lies in allowing you to study trends, styles and concepts that enrich your creative process, helping you to create unique and coherent logos. → Explore Logosystem here What is Logosystem and how it works. Logosystem is an online platform that collects thousands of logos organized by style, industry, shape, color and concept. Its intuitive interface allows you to browse through collections, save favorite designs and compare them to evaluate different visual approaches. In addition to existing brand logos, the platform includes dummy designs created for creative experimentation, which expands learning possibilities without commercial limitations. This allows designers to train their visual eye, understand how identities are structured and recognize patterns they can apply to their own projects. Why it is a valuable tool for designers. Logosystem is not just a gallery; it is a visual analysis and learning tool.. Among its main benefits are: - It facilitates visual research and allows you to identify design trends. - It allows to study how identities are built through symbols, typography and color. - It works as a starting point for creative processes or to overcome design blocks. - Helps train visual perception by identifying patterns, proportions and styles. By using Logosystem, creatives not only gather ideas: they also learn to evaluate what works and what doesn't in terms of visual communication and brand consistency.
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Free download: Prompts to create your isotype with AI in Canva

Today, a brand is recognized by its image. The isotype, a key symbol, represents the essence of a project in an immediate, memorable and coherent way. Today, a brand is recognized not only by its name, but also by its image. In this visual universe, the isotype is a key piece: a symbol that represents the essence of a project in an immediate, memorable and coherent way. Thanks to digital tools, designing an isotype is no longer a process exclusive to design experts. [Artificial intelligence (AI) and accessible platforms such as Canva allow anyone -whether entrepreneur, creator or student- to develop a solid visual identity with professional results. In this article we tell you how to do it and share with you a free resource from Domestika: a downloadable guide with ready-to-use prompts, specially designed to generate unique and creative isotypes with AI in Canva. What is an isotype and why you need it. Before we get down to business, it's worth clarifying a few concepts. An isotype is the symbol or icon that represents a brand without the need to be accompanied by text. Unlike the logotype (which is based on typography or the name) and the imagotype (which combines text and image), the isotype is the pure visual form, the iconic trace that allows immediate recognition. Think of Apple's apple, Nike's swoosh or Twitter's bird: all are isotypes that communicate identity without words. Having a well-designed one not only enhances brand recall, but also reinforces visual consistency across all touch points - from social media to packaging to presentations. A well-constructed isotype conveys values, personality and purpose in a single glance, and with the help of AI, creating one no longer requires hours of sketching. The role of AI in graphic design today. Artificial intelligence is transforming the creative process in every field, and graphic design is no exception. Today, tools like Canva with integrated AI make it possible to generate visual ideas in an agile and efficient way, especially in the early stages of ideation. Instead of replacing the designer, AI amplifies his or her creative capacity, offering multiple options that serve as a starting point. You can explore different styles, palettes or shapes without starting from scratch, speeding up the process and discovering possibilities you might not have imagined. The role of the creator remains essential: curating, tweaking and providing the personal vision that turns an AI-generated idea into a truly original piece. In short, AI does not replace creativity: it empowers it.. What you'll find in this free resource. Domestika's downloadable resource, entitled "Prompts Guide - Creative Logos", includes a collection of prompts adapted for Canva with AI, designed to help you create isotypes quickly, effectively and professionally. Inside the PDF you will find: - Specific prompts to generate minimalist, geometric, natural, futuristic or typographic isotypes. - Visual examples showing the results you can obtain with each prompt. - Practical tips to customize your isotypes according to the style and values of your brand. The goal is that you can create, explore and experiment without complications, transforming abstract ideas into powerful symbols.
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Bauhaus: timeless design lessons that still guide creativity

Bauhaus: an enduring legacy, beyond a school, a movement that transformed design. Throughout the history of design, few schools have left such a deep and lasting mark as the Bauhaus. Founded in 1919 in Germany by Walter Gropius, the Bauhaus was not just an educational institution, but a revolutionary movement that forever transformed the way we understand art, architecture and design. At a time of social reconstruction after World War I, the Bauhaus sought to unite art, design and functionality, eliminating the barriers between disciplines. Its goal was clear: to create beautiful and useful objects for daily life. Today, more than a century later, its principles continue to inspire generations of creatives who seek a balance between aesthetics, utility, and innovation. This article rescues the timeless lessons of the Bauhaus to apply them in the current context of digital, graphic and architectural design. The origin of the Bauhaus. The Bauhaus was born in Weimar with the vision of integrating art and industry. Gropius believed that design should be at the service of people, and that artists and craftsmen could work together to create a new modern aesthetic.
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Design

10 common mistakes when designing a logo (and how to avoid them)

The Crucial Importance of a Logo for your Brand: Beyond a Simple Drawing. The logo is much more than a simple graphic: it is the visible face of a brand and the first element with which consumers establish a visual connection. A good design conveys trust, professionalism and the company's values. On the other hand, a bad logo can damage the brand identity, hinder recognition and generate distrust.
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Design

Minimalist design: communicating more with fewer elements

Discover how minimalist design allows you to convey clear and effective messages using simplicity, clean typography, reduced color and white space.. In design, sometimes, visual silence says more than a scream of color and shapes. Minimalism is much more than aesthetics: it is a philosophy that seeks clarity, functionality and harmony in every project. In an environment saturated with information, learning to communicate with precision by eliminating the unnecessary is key to stand out. In this article, we will explore how to apply minimalist design to convey clear, impactful and memorable messages.
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Design

Brand guides: global inspiration for designers

Discover BrandGuidelines.net, a resource with brand guidelines from around the world to inspire and enhance your design projects. In design, a brand guideline is not just a manual: it's the map that ensures that every piece of communication speaks with the same voice. From the choice of typefaces to the color palette or the tone of the language, a good guide keeps the coherence and identity of a brand alive in any medium. Now, there is a resource that condenses inspiration and learning in one place: BrandGuidelines.net. This site compiles outstanding brand guidelines from around the world, accessible to any creative looking to reference, study structures or discover how great brands tell their visual story. In this article we explore why you should bookmark this resource, the importance of creating your own brand guide and how it can become a catalyst for ideas for your next projects.
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Design

5 exercises to do before starting a design project

Preparing the mind and the creative process before designing. This article presents 5 practical exercises to organize ideas, find inspiration and focus your next project, helping you avoid blockages and make better decisions with clarity on any project. 1. Mental map of inspiration 2. Objective: Visually explore key project concepts. How to do it: Write the main theme of the project (e.g., "visual identity" or "fabric collection") in the center of a sheet of paper and begin branching out with keywords, styles, emotions, visual references, or colors. Benefits: This exercise helps you discover unexpected associations and clarify your visual approach from the start.
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Design

Free download: Q&A for preparing an effective creative brief

Before designing, you have to ask. That's why today we are sharing with you a fundamental tool for any branding professional: a Q&A questionnaire for clients that will help you build a solid and strategic brief. This resource is part of the course Branding for Cultural Organizations: Build Strong and Memorable Identities, taught by graphic designer and creative director Fidel Peña, co-founder of Underline Studio. A key tool to understand your client. With this document you will be able to identify the objectives, needs, values and expectations of any organization before starting to design. It is a practical guide that you can use in initial interviews to lay the groundwork for a coherent and meaningful brand.
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Design

The FedEx logo: the hidden message you probably hadn't noticed

A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.
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Design

Create your own stylish press kit: download a real example from Atto studio

Exclusive resource: Atto's real press kit for inspiration in your editorial project. Learn Risograph and editorial design with Atto This resource is part of the course "Risograph technique: design a self-published editorial project", available on Domestika. The teachers of the course are Sara Bianchi and Andrea Zambardi, founders of the Milanese studio Atto, which since 2013 combines graphic design, visual communication and technical exploration through processes such as Risograph printing.
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Design

Why "less is more" in design?

Minimalist design as a tool to enhance your visual message. We live surrounded by constant visual stimuli. In this context, minimalist design is positioned as an effective strategy to stand out and communicate clearly. To reduce is not to renounce, but to focus. And in design, that can make the difference.
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Design

Free Download: Brand Survey and Interview Structure

Creating an authentic brand requires knowing your audience. Therefore, a good interview and survey structure is crucial for strategies that connect.. This resource will help you define your brand pillars, including a practical example of how to set up interviews and surveys and gather useful information. What will you find in this downloadable resource? - Sample interview structure - Key questions to define your brand purpose - Template to adapt to your projects
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