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  • Brand guides: global inspiration for designers
    Design

    Brand guides: global inspiration for designers

    Discover BrandGuidelines.net, a resource with brand guidelines from around the world to inspire and enhance your design projects. In design, a brand guideline is not just a manual: it's the map that ensures that every piece of communication speaks with the same voice. From the choice of typefaces to the color palette or the tone of the language, a good guide keeps the coherence and identity of a brand alive in any medium. Now, there is a resource that condenses inspiration and learning in one place: BrandGuidelines.net. This site compiles outstanding brand guidelines from around the world, accessible to any creative looking to reference, study structures or discover how great brands tell their visual story. In this article we explore why you should bookmark this resource, the importance of creating your own brand guide and how it can become a catalyst for ideas for your next projects.

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  • Types of light in photography: master lighting to improve your photos
    Photography

    Types of light in photography: master lighting to improve your photos

    Light is the soul of photography. Learning to recognize and manage the different types of lighting will allow you to completely transform your images.. The lighting is key in photography. Mastering the types of light, their control and use will allow you to convey emotions, highlight details and create atmospheres. Below, we will explore the main photographic types of light with examples and tips.

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  • From followers to customers: How to convert interactions into real sales
    Teacher Marketing

    From followers to customers: How to convert interactions into real sales

    Spoiler: likes do not pay the bills Having a lot of followers doesn't guarantee that you're selling. How many times have you seen brands with thousands of likes... but without a single comment asking "how do I buy?"? The truth is that accumulating followers or interactions without a strategy behind it is like filling a stadium... and not having a microphone. This article is a clear, actionable guide for you to turn interest into purchase intent, and that intent into actual sales. Even if you're just starting out or don't have an ecommerce site yet. 1. The most common mistake: measuring vanity and not value. Having likes and followers is nice, but not always useful. Vanity metrics (followers, views, likes) give you exposure, but not revenue. What matters is how much of that attention you can convert into action: clicks, posts, purchases, subscriptions. The first thing you need to ask yourself is: Am I generating desire or just entertainment? People can love your content... and have no idea you're selling anything. 2. Content that converts has intent. Not every post should sell, but every post should have a function. Are you educating? Connecting emotionally? Activating the desire to buy? Generating urgency? Practical example: A diary brand can make a video showing the designs (visual), then another explaining how to use it to plan the week (educational), then a story of a customer who used it to organize her venture (emotional). At the end, it invites with a call to action: "Ready to get organized without stress? Click on the link in bio". Tip: Don't sell cold. Warm up the relationship with helpful or inspirational content, then guide to action.

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  • Publishing every day is not the same as brand building
    Teacher Marketing

    Publishing every day is not the same as brand building

    Many entrepreneurs believe that "being present" on social networks is enough to sell. They upload a post with a product photo, a couple of hashtags and expect that to generate magic. But the problem is not the frequency. It's the lack of direction. Today, people don't connect with products: they connect with stories, with values, with emotions. And if your brand doesn't communicate with intent, you're likely to get lost in the noise. This article is a simple - but powerful - guide to transform your social networks into a real connection channel with your customers. [What is a purposeful brand (and why does it matter)? A purposeful brand is not one that says "we want to change the world," but one that is clear about why it exists and how it wants to impact the lives of its audience. Real example: Maria has a small handcrafted candle startup. Before, her Instagram was just photos of her products with phrases like "lavender scent available". When she understood that her purpose was to help people create self-care rituals in their daily routine, her content changed. She started talking about stress, about pausing, about creating warm environments at home. The result: more engagement, more messages, more sales. 2. What do I want people to feel when they see my content? This is the most powerful question you can ask yourself before designing your content strategy. It's not just about showing what you're selling, it's about building an emotional experience. Practical Tip: Make a list of 3 emotions you want your brand to elicit (e.g. calmness, inspiration, joy) and use it as a creative filter for everything you publish.

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  • 5 Photoshop tricks to streamline your creative workflow
    Illustration

    5 Photoshop tricks to streamline your creative workflow

    Do you work with Photoshop on a daily basis and feel that you could optimize your time?. Photoshop is one of the most powerful tools for designers and illustrators, but it can also become a maze of layers, brushes and shortcuts if you don't know how to get the most out of it.

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  • From sketch to statement: How graphic design becomes a rallying cry for social justice
    Design

    From sketch to statement: How graphic design becomes a rallying cry for social justice

    Explore how graphic design transforms logos and campaigns into powerful statements for social justice, diversity and rights. The power of design beyond the visual. An image can speak louder than a thousand words. Today, more than ever, graphic design is no longer just an aesthetic issue, but a powerful tool for social activism. Brands, artists and designers understand that their creations communicate messages that go beyond colors or shapes: they can inspire, denounce or defend social causes.

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  • What to Consider Before Designing a Product
    Design

    What to Consider Before Designing a Product

    Designing a product goes far beyond having a great idea. Before you start sketching or thinking about materials, there are a few key things to keep in mind to create something truly useful, relevant, and viable. In the course Research UX: Find Ideas and Design Better Physical Products, industrial designer and instructor Valkiria Ictus shares essential tips to lay a solid foundation before jumping into design.

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  • 5 Tips to Make Money on TikTok
    Marketing

    5 Tips to Make Money on TikTok

    TikTok has become one of the most powerful platforms for content creators, offering multiple ways to monetize creative talent. Whether you're a designer, illustrator, animator, or any other type of digital artist, TikTok can be a key tool to generate income and build a loyal audience.

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  • Fashion Illustration Tip: How to abstract and simplify silhouette
    Fashion

    Fashion Illustration Tip: How to abstract and simplify silhouette

    Unleash your inner fashion designer with Jessica Durrant's free watercolor tips for fashion illustration. Dive into her expert advice for a colorful journey into creative expression! Welcome to a world where style meets artistry, where every stroke of the brush is a step closer to bringing your fashion fantasies to life. Today, we're diving headfirst into the world of watercolor fashion illustration with Jessica Durrant. Buckle up because this creative journey is about to get colorful!

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  • 5 Reasons to Learn Draping
    Teacher Craft

    5 Reasons to Learn Draping

    Hello, I'm Francys, a teacher at Domestika, and today I want to share with you the benefits of three-dimensional modeling, better known as draping, and present you with 5 reasons to learn the technique!

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