Instagram Strategy for Business Growth
A course by Dot Lung , Social Media Expert
Learn a proven method to generate brand awareness and build meaningful relationships with your audience
Are you ready to learn a proven method to make a lasting impression, generate attention, and long-term brand awareness? Learn what to post, when to post, and how to post it on Instagram with the help of Dot Lung, the self-proclaimed Mother of Social Media Dragons, who has helped develop digital marketing strategies for clients such as OFFF Festival, Wix, Sonar, and Facebook.
Get the trade secrets of the Dragon’s Formula to create irresistible content that makes your brand stand out. Learn how to create a strategy for your business and navigate the digital world like a pro.
What will you learn in this online course?
21 lessons & 18 downloads
- 96% positive reviews (4.4K)
- 163,315 students
- 21 lessons (1h 23m)
- 18 additional resources (11 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish (Latam), French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · Italian · French · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
What is this course's project?
Create a month-long calendar full of engaging social media posts for your business.
Projects by course students
Who is this online course for?
Freelancers, coaches, consultants, and people who want to use social media to grow their business. If you have fewer than 10,000 followers, this course is for you.
Requirements and materials
The only thing you'll need is an active Instagram account.
Reviews
Dot Lung
A course by Dot Lung
Dot Lung is a Los Angeles native that has travelled the world working on different social media campaigns. Her career began in 2011 when she took on the role of Social Media Manager for OFFF Festival in Barcelona. During her time there, she built a strong online following that led her to work with industry giants such as Facebook, Wix, Motionographer, and more.
Dot is short for Dorothy, and Lung is Mandarin for dragons. Taking on the moniker of Mother of Dragons, she has helped her clients build social media empires. She has been featured in Vanity Fair Italy and spoke at Digital Design Days in Geneva’s University of Art and Design.
Content
-
U1
Introduction
-
Introduction
-
Influences
-
What Will We Do in the Course
-
-
U2
The Dragon Framework to Create Irresistible Content
-
Introduction to the Dragon Formula
-
DIALOGUE - WTF Is Social Media Anyway?
-
RELATABILITY - Create Evergreen Content
-
AUTHENTICITY
-
GIVING VALUE
-
Having a F****** OPINION to Increase Engagement
-
NICHE CLARITY - Everyone Is Not Your Customer!
-
SCALE - Sales, Solutions, Scalling: Dragons With Scales to Scale
-
-
U3
Putting the Dragon to Action
-
Content Strategies to GIVE REAL VALUE
-
Instagram Channel Strategy
-
Creating the Calendar
-
Creating the Posts I - How To Create A Carousel Post
-
Creating the Posts II - How To Create an Image Post and Story
-
Creating Posts III - How to Create Stories that Sell
-
Post It Baby! - Caption It! Hashtag It! Post It!
-
Engagement Pods, Bots and Tricks.
-
-
U4
Secret Sauce
-
Measuring Results: Metrics that Matter
-
Making Meaningful Connections (On and Offline)
-
-
FP
Final project
-
Build Your Dragon!
-
What to expect from a Domestika course
-
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
-
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
-
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
-
Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
-
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
-
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
-
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
-
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Yes, this course is designed for beginners and covers fundamental concepts in branding, storytelling, and social media engagement, making it accessible to those new to digital media strategy.
You only need basic internet access and a smartphone or computer. No prior experience with social media marketing or branding is required.
You’ll learn storytelling techniques, how to build a story brand, create relatable content, grow your audience, and use tools like Instagram and YouTube for authentic engagement.
The course teaches strategies like creating emotional posts, using direct messaging, leveraging the Instagram algorithm, and building community for higher engagement and relevance.
Yes, you’ll learn influencer marketing workflows and how to leverage user-generated content to increase brand trust and reach on social media platforms.
Key topics include brand identity, storytelling frameworks, social media strategy, content planning, engagement techniques, authenticity, niche targeting, and building trust online.
You’ll discover methods like direct messaging, dialogue, value-driven content, community engagement tactics, and building trust and transparency on platforms like Instagram.
Great course!
This course has the best content I've ever seen in any course of this kind.
Really great course that I will definitely recommend......
Really nice course and useful 👌
Muy útil y entretenido!