Typography and Branding: Design an Iconic Logo
A course by Quique Ollervides , Graphic Designer
Joined March 2016
Learn to conceptualize and design a logo from scratch
Learn to conceptualize and design a logo from scratch
Joined March 2016
Quique Ollervides—designer, illustrator, and typographer for brands such as Google, Microsoft, MTV Latinoamérica, Cartoon Network, and Nike—walks you through the process of designing a logo, from brainstorming and sketching to vector drawing, paying special attention to font development and layout.
What will you learn in this online course?
26 lessons & 15 downloads
- 97% positive reviews (918)
- 24,426 students
- 26 lessons (5h 3m)
- 15 additional resources (10 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Intermediate
- Unlimited access forever
Recommended software for this course
Adobe Illustrator
Adobe PhotoshopWhat is this course's project?
Design or reinvent an iconic logo inspired by an image, the name of a fictional restaurant, a TV series, a movie, or a book.
Projects by course students
Who is this online course for?
Designers, illustrators, and artists of any kind who are interested in better understanding the process involved in developing a logo.
Requirements and materials
To take this course, you need basic knowledge of design, typography, and drawing.
You also need pencils, bond paper, tracing paper, a scanner, and a computer with Adobe Illustrator and Photoshop installed.
Reviews
A course by Quique Ollervides
Quique Ollervides is a Mexican graphic designer specialized in typography design, branding, and corporate-identity development. His professional work spans a wide range of projects in music, entertainment, and culture, as well as collaborations with top commercial brands.
Throughout his career, he has designed a variety of brand identities, album covers, concert posters, and fonts for both personal and commercial use.
Some of his clients include Google, Apple, MTVLA, Cartoon Network, Nike, Coca-Cola, Sony Music, EMI, and Warner. He has also worked for bands such as Tame Impala, Queens of the Stone Age, Phoenix, and Molotov, in addition to festivals like Coachella, SXSW, and Cumbre Tajín.
Between 1996 and 2010, Quique cofounded and ran Hula+Hula, an internationally renowned studio known for its expertise in music, comedy, and color, as well as its passion for handcrafted artwork.
From 2006 to 2010, he cofounded and codirected KONG, one of the most important design stores in Mexico, which also doubled as an art, design, and illustration gallery. There, he organized and curated a number of artistic exhibitions both nationally and internationally.
Quique Ollervides has also taught typography and design courses at various universities, and his work has been featured in numerous books, magazines, and blogs.
Content
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U1
Introduction
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Presentation
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Influences
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U2
Project, basic concepts and references
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Definition of the logo that we are going to make
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Graphic references and mood board
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U3
Knowing your brand
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Identify the virtues of typographic forms
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Count of letters, words or lines - Part I
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Count of letters, words or lines - Part II
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U4
Typography and layout
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Things I've learned from the greats - Part I
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Things I've learned from the greats - Part II
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How to choose catalog fonts from the mood board - Part I
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How to choose catalog fonts from the mood board - Part II
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Quick sketches
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U5
Vectorization
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Basic principles
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Construction of typographic elements - Part I
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Construction of typographical elements - Part II
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Construction of typographic elements - Part III
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Construction of typographical elements IV
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U6
Isotype
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Search for references
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Abstraction
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U7
Composition
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Creating an envelope
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Lock up Imagotype and typesetting - Part I
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Lock up Imagotype and typesetting - Part II
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Variations and choice of the final logo
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U8
Final adjustments
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Alignment and layout
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Colour
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Applications
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FP
Final project
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Typography and Branding: Design of an iconic logo
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Adobe Illustrator
Adobe Photoshop
delaniaport
PlusEstou gostando muito!
Ainda estou no início, mas as referências citadas e as paixões do instrutor me deicharam bastante empolgada para prosseguir no curso.
Tipografia é um tema que tenho muito interesse e com certeza dá pra ver que neste curso há muito a somar!
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marinamp
PlusCreo que es un curso muy completo en el que se trata muy bien todo el proceso creativo, mientras aporta muchos recursos útiles.
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davinsane
excelente curso, me gusto mucho cuando recomendas libros y diseñadores, es importantisimo aprender de ellos
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juancruz_canteros
Muy bueno!
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deepankardey489
the cource was detailed and the information was good