Introduction to Retail Design
A course by Clap StudioDesign studio
A course by Clap Studio, Design studio
Learn how to design a commercial space that generates a unique buying experience from scratch
A successful commercial space is one that connects with its customers and invites them not only to buy but to come back again and again. This is known as retail design, and if you want to learn more about it, Clap Studio will be your best ally. For this design studio, founded by Jordi Iranzo and Àngela Montagud, the main objective is to create unique shopping experiences through design to ensure that a brand is remembered.
In this course, learn step by step how to create a retail space with a unique concept. Discover Clap Studio's creative process, learn how to present your project to the client, and see how to create a professional press kit to communicate your projects in different media and magazines.
What will you learn in this online course?
18 lessons & 20 downloads
What is retail design?
10 minutes, 38 seconds
Brands and shopping experience
9 minutes, 10 seconds
Know the customer
8 minutes, 25 seconds
Know the space
10 minutes, 0 seconds
Know the environment
13 minutes, 19 seconds
Method to create a unique concept
7 minutes, 38 seconds
What's included in this course?
Start by getting to know Clap Studio and how they started. They tell you how they got their first clients, talk about their latest projects for brands, and show you what their influences are in design.
See the work methods used at Clap Studio to develop a commercial space. Learn how to better know your client and their brand through communication and research and discover the creative process they follow to design commercial spaces.
Get their step-by-step process when looking for inspiration and see how to create a unique concept to shape your own commercial space. In addition, Clap Studio explains how to make a unique presentation to convince your client.
Finally, they give you some tips on how to write a professional press kit and how to communicate your projects in different media and magazines.
What is this course's project?
Design an innovative concept and apply it to a commercial space of 160 square meters.
Projects by course students
Who is this online course for?
For designers, creatives, and anyone else who is interested and curious about the design of commercial spaces.
Requirements and materials
It is not necessary to have previous knowledge of interior or commercial space design. You only need to have a passion for design and creativity. Ángela and Jordi will use markers, paper, Adobe Illustrator, and 3D programs to design the plan and make the graphic visualization of the project, but you will be able to do it using the tools you know best.
Reviews
- lilya_lilyaPLUS4 days ago
Le cours est excellent. La methode est simple et efficace, les supports sont excellents aussi avec pleins de bons conseils. je recommande.
- guchimourePLUS2 months ago
Me pareció super interesante para entender los puntos mas importantes del diseño de interiores comercial
- 2 months ago
facil de entender
- 3 months ago
buenisimo
- 5 months ago
Curso práctico y bien estructurado.
In only 3 years, Clap has worked on projects in big cities like Hong Kong, São Paulo, Barcelona, and Minsk. Their work has been recognized internationally and they have won the German Design Awards 2020 with their project HER, the FRAME Awards with Little Stories, and have been selected among the 20 emerging interior design studios by Dezeen Awards 2019.
Content
- U1
Introduction
- Presentation
- Influences
- What will we do in the course?
- U2
Introduction to the design of experiences in commercial spaces
- What is retail design?
- Brands and shopping experience
- U3
Briefing
- Know the customer
- Know the space
- Know the environment
- U4
Create a unique concept
- Method to create a unique concept
- The inspiration
- Distribution
- Application of the concept indoors
- U5
Technical development
- Choice of final materials
- Final planimetry 1
- Final planimetry 2
- Graphic representation
- U6
Final presentation and communication
- The presentation of the project
- The press kit
- FP
Final project
- Introduction to Retail Design
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
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FAQs
You’ll learn how to conceptualize, design, and communicate commercial interior projects by integrating sensory strategies, branding, material selection, and techniques to enhance the customer experience in physical stores.
Yes, this course is aimed at people with an intermediate level who already have basic design knowledge and want to deepen their understanding of retail and project communication.
It’s recommended to have prior experience or basic training in design, architecture, or related fields to get the most out of the course content.
You’ll need access to a computer, basic design software (like AutoCAD or SketchUp), sketching materials, a camera or smartphone for visual documentation, and an internet connection.
Yes, the course covers real international cases and examples of stores, pop-up shops, and innovative commercial spaces, highlighting their design and branding strategies.
Yes, you’ll learn how to create both physical and digital mood boards as well as professional press kits to present and promote your design proposals.
This course combines conceptualization, branding, sensory experience, and communication, covering both the creation and promotion of projects with a focus on user interaction and brand identity.