Creative Packaging Design
A course by Marion Bretagne , Artist
Learn how to design a creative packaging from brief to product and develop a unique consumer experience
Learn how to design a creative packaging from brief to product and develop a unique consumer experience
A packaging experience is often the first interaction a consumer has with a brand and, as they say, there are no second first impressions. This is why a packaging design that can highlight the product it contains is so important: it needs both an insightful creative concept and a flawless execution.
Marion Bretagne is a freelance creative designer who specializes in branding projects and, in this course, she teaches how to create original packaging concepts for brands with readily available materials and production techniques. Go through the whole process of designing truly unique packaging experiences, from analyzing a brief and brainstorming ideas to creating simple dielines and preparing a final artwork.
What will you learn in this online course?
18 lessons & 32 downloads
- 99% positive reviews (86)
- 2,194 students
- 18 lessons (3h 45m)
- 32 additional resources (15 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Recommended software for this course
Adobe Illustrator
Adobe InDesign
Adobe PhotoshopWhat is this course's project?
Design a packaging concept for a brand of chocolate bars inspired by three literary masterpieces. Using the process outlined in the course, you’ll be able to create a packaging concept for a brand of your choice.
Projects by course students
Who is this online course for?
Design professionals and students, as well as anyone who has an interest in packaging and wants to design an original packaging concept.
Requirements and materials
You’ll need to have some Adobe Photoshop and Illustrator skills. Knowing how to use Adobe InDesign is recommended, but not essential.
As for materials, you’ll need a computer with the aforementioned software installed, an Exacto knife or scissors, a bone folder, a ruler, and different kinds of paper and cardboard.
Reviews
A course by Marion Bretagne
Marion Bretagne is a freelance multidisciplinary creative, illustrator, and artist from France who is based in Madrid, Spain. She’s the founder of Sonriso Studio, a risograph printing studio and small art press.
Marion also works on branding and packaging projects for Vantguard, a group that has created and owns currently ten spirits and beverage brands, among them Gin Mare, Gin Mare Capri, Seventeen, and Gin Raw.
Content
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U1
Introduction
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About Me
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Influences
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What Will We Do in This Course
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U2
Design
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Understanding and Analysing a Brief
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Brainstorming, Finding Creative Concepts
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Refining the Concept
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U3
Visual Conceptualization
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Moodboarding
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Creating the Dieline and Prototype 1
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Creating the Dieline and Prototype 2
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Choosing Materials
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U4
Design the Packaging
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Designing the Brand Assets
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Designing the Elements for Each Product 1
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Designing the Elements for Each Product 2
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Designing the Packaging 1
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Designing the Packaging 2
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Refining the Packaging
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U5
Putting It All Together
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Preparing a Final Artwork for Print
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Cut and Fold the Printed Packaging and Put It Together
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FP
Final project
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Creative Packaging Design
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
mienekekraaijeveld
I really like this course. I wanted to start with packaging design so this is a good start for learning yo find creative ideas. Good tips where to find dies and how to illustrate them.
labergerie
Un cours accessible qui permet aussi de manipuler avec les mains grâce aux prototypes physiques.
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kelevra_
great
varunwa
Excellent description A lot of helpful insights
abedolla_
muy bueno
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