Learn how to design a creative packaging from brief to product and develop a unique consumer experience
A packaging experience is often the first interaction a consumer has with a brand and, as they say, there are no second first impressions. This is why a packaging design that can highlight the product it contains is so important: it needs both an insightful creative concept and a flawless execution.
Marion Bretagne is a freelance creative designer who specializes in branding projects and, in this course, she teaches how to create original packaging concepts for brands with readily available materials and production techniques. Go through the whole process of designing truly unique packaging experiences, from analyzing a brief and brainstorming ideas to creating simple dielines and preparing a final artwork.
What will you learn in this online course?
18 lessons & 32 downloads
What Will We Do in This Course
3 minutes, 37 seconds
Understanding and Analysing a Brief
16 minutes, 41 seconds
Brainstorming, Finding Creative Concepts
17 minutes, 19 seconds
Refining the Concept
8 minutes, 58 seconds
Moodboarding
10 minutes, 44 seconds
Creating the Dieline and Prototype 1
14 minutes, 54 seconds
What's included in this course?
Start by getting to know a bit about Marion and her career as a packaging designer. She shares some of her main creative influences and inspirations and gives you a short introduction of what you’ll learn in this course.
Learn what packaging design is and what to take into account when designing a packaging concept before looking at some examples. See how to read and analyze a brief to highlight the most important features and needs of the brand and the product.
Find references for inspiration and define the creative direction for the project. Then, see what to consider when choosing the best idea before refining and strengthening your concept.
Once you have your strong concept, start creating a mood board to get the look and feel of your brand. Design your dieline on Adobe Illustrator, print it, and cut it to create a paper prototype. This will help you choose your materials and printing technique.
Next, start designing the visual elements of your packages. Marion will be making hand-drawn illustrations which will then be digitized.
Once the design of the pack is printed, learn how to cut and assemble it.
Recommended software & tools for this course
What is this course's project?
Design a packaging concept for a brand of chocolate bars inspired by three literary masterpieces. Using the process outlined in the course, you’ll be able to create a packaging concept for a brand of your choice.
Projects by course students
Who is this online course for?
Design professionals and students, as well as anyone who has an interest in packaging and wants to design an original packaging concept.
Requirements and materials
You’ll need to have some Adobe Photoshop and Illustrator skills. Knowing how to use Adobe InDesign is recommended, but not essential.
As for materials, you’ll need a computer with the aforementioned software installed, an Exacto knife or scissors, a bone folder, a ruler, and different kinds of paper and cardboard.
Reviews
- 30 days ago
I think it’s a crime that there are so few students here. The course is fantastic and packed with useful information. I highly recommend it — I really enjoyed it. The artist is amazing, and her style is fantastic. Overall, it’s just great.
- 5 months ago
Este curso me esta inspirando para encontrar la fluides natural en la creacion, salirme un rato de la estructura del branding para simplemente plasmar formas orgánicas, trazos y colores que acompañan un productos un objetos una intención
- 8 months ago
Me encantó este curso, Marion es muy práctica para explicar y mostrar su proceso creativo.
- fcsandovalcPLUS10 months ago
proceso bien interesante, pero falta profundidad.
- 1 year ago
Amazing course!
Marion also works on branding and packaging projects for Vantguard, a group that has created and owns currently ten spirits and beverage brands, among them Gin Mare, Gin Mare Capri, Seventeen, and Gin Raw.
Content
- U1
Introduction
- About Me
- Influences
- What Will We Do in This Course
- U2
Design
- Understanding and Analysing a Brief
- Brainstorming, Finding Creative Concepts
- Refining the Concept
- U3
Visual Conceptualization
- Moodboarding
- Creating the Dieline and Prototype 1
- Creating the Dieline and Prototype 2
- Choosing Materials
- U4
Design the Packaging
- Designing the Brand Assets
- Designing the Elements for Each Product 1
- Designing the Elements for Each Product 2
- Designing the Packaging 1
- Designing the Packaging 2
- Refining the Packaging
- U5
Putting It All Together
- Preparing a Final Artwork for Print
- Cut and Fold the Printed Packaging and Put It Together
- FP
Final project
- Creative Packaging Design
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
You'll learn how to create innovative packaging concepts, develop brand assets, apply risography and illustration techniques, and prototype packaging from brief to print-ready files, blending art, literature, and branding into compelling packaging experiences.
This course is designed for intermediate designers with some experience in graphic design or illustration, but not requiring advanced expertise. Familiarity with Photoshop and Illustrator is recommended.
You'll need access to Adobe Photoshop and Illustrator, basic drawing materials, and paper for prototyping. Optional materials include watercolor supplies and access to a printer for creating physical packaging prototypes.
Risography is a digital printing technique using soy-based inks and stencils for vibrant, textured prints. The course covers preparing illustrations and prints for risography and integrating them into packaging design projects.
Yes, the course teaches you to design packaging dielines in Illustrator, add bleed and crop marks, and prototype by printing, cutting, and assembling your own packaging designs.
You'll learn to develop cohesive brand assets like logos, typography, and patterns, and apply them across packaging to communicate brand values and differentiate products.
Yes, you’ll learn how to create and organize mood boards using Pinterest and other sources, research literary and visual inspiration, and translate these into packaging concepts.