Creating an Etsy Store from Scratch
A course by DepeapaDesigner and Illustrator
A course by Depeapa, Designer and Illustrator
Learn how to optimize your visibility and understand the meaning behind each metric to sell your artisanal products around the world
Want to take the leap and launch your own online store? Learn how to do exactly that on Etsy with the help of Verónica de Arriba, creator of the brand Depeapa, an online store where she sells her own artisanal accessories and decorative items. Her designs have appeared in magazines like Harper's Bazaar, Elle Decor, Frankie magazine, and Kireei, as well as in books like Freestyle - Illustrating Urban Fashion, Koala, and The New Artisans.
In this course, Verónica teaches you how to create your own online store on Etsy. Look at how to identify a solid product idea and make it profitable. Learn how to elevate the quality of your photographs then move on to creating and setting up your store on Etsy. Discover how to optimize its positioning and online visibility by monitoring its performance. Finally, find out how to connect with customers, send your products, and grow your store over time.
What will you learn in this online course?
12 lessons & 23 downloads
From idea to product
5 minutes, 37 seconds
Creating your Etsy shop name
7 minutes, 56 seconds
How to photograph your products
10 minutes, 4 seconds
Uploading the first product
15 minutes, 42 seconds
How to price your products: Etsy subscription plans and fees
19 minutes, 44 seconds
Customizing the look of your store
16 minutes, 58 seconds
What's included in this course?
Start off by meeting Verónica de Arriba, the creator of Depeapa. She tells you all about her professional background and how she created her brand, then her own store on Etsy. She also shares some of her artistic influences and gives you a brief outline of the course.
Have a look at what Etsy is and what makes it different from other marketplaces, then consider some key aspects before starting to sell online. Learn how to create your own brand, from the name to the first product idea, as well as how to make it profitable and stand out through your choice of photographs.
Next, discover and implement the necessary steps for the development of your online store on Etsy. Verónica teaches you how to calculate the perfect price of your products, customize the appearance of the store, and manage the administration panel.
Now it's time to prepare and activate the advertising campaign with Etsy ads, create a discount coupon, and decide which ads to promote. Verónica explains how to read statistics to stay up to speed on the traffic and performance of your store, as well as how to improve SEO in order to reach the right customers.
With all this knowledge, create and launch your own online store in a successful, efficient, and profitable way, reaching your precise target audience according to the product you offer. Ready to start selling?
What is this course's project?
Create and launch your own online store on Etsy.
Projects by course students
Who is this online course for?
Anyone who wants to create their first online store on Etsy.
Requirements and materials
You don't need any prior knowledge to take this course, since you learn everything from scratch. All you need is a computer with internet access.
Etsy Payments isn't available worldwide. We recommend checking its availability in your country of residence.
Reviews
- 3 days ago
Me gustado mucho! Es muy didáctico y te enseña paso a paso a crear tu propia tiensa.
- 17 days ago
Un curso buenísimo, con todas las bases y consejos necesarios para crear una tienda en Etsy. Es la primera vez que veo cómo crear correctamente el SEO para los productos, además de los detalles que darán relevancia a mis productos. ¡Muchas gracias!
- 20 days ago
it's a very useful course to learn how to run Etsy
- 28 days ago
Muy buena informacion, facilita muchisimo la creacion de la Tienda que es uno de los primeros grandes problemas que hay que afrontar. Me sirvio de mucho.
- 3 months ago
è il ottimo corso e utile!
She sells her collections in stores all over the world and on her own online store. Her designs have appeared in magazines like Harper's Bazaar, Elle Decor, Frankie magazine, and Kireei, as well as books such as Freestyle - Illustrating Urban Fashion, Koala, and The New Artisans.
Content
- U1
Introduction
- Presentation
- Influences
- U2
What do I need to know before selling online?
- From idea to product
- Creating your Etsy shop name
- How to photograph your products
- Uploading the first product
- U3
Get started: how to create your Etsy shop
- How to price your products: Etsy subscription plans and fees
- Customizing the look of your store
- Administration panel
- U4
Advertising and promotions
- Advertising campaign with Etsy Ads
- How to create offers and discount coupons
- Etsy statistics
- FP
Final project
- Creating an Etsy shop from scratch
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
To create an Etsy shop, you need to sign up, pick a unique name, set your language and currency, customize your page, add products with optimized photos and descriptions, and set up shipping and payment methods.
Yes, this course is designed for beginners who want to start and manage their Etsy shop from scratch, but it also includes advanced strategies for those looking to boost their results.
You’ll need original products, internet access, an Etsy account, quality photos of your items, and info to set up shipping and payments. The course guides you through every step.
You’ll learn how to take and edit eye-catching photos, use natural light, create simple backgrounds and setups, and optimize images to make your products pop on Etsy.
The course teaches you how to use keywords, tags, and appealing descriptions, pick the right categories, and craft optimized titles to improve your ranking and get more eyes on your products.
You’ll learn to price your items by factoring in materials, time, shipping costs, Etsy fees, and taxes, using practical formulas to ensure you stay profitable and competitive.
The course covers how to create coupon campaigns, special offers, and personalized promotions, plus how to use Etsy Ads and analyze metrics to boost sales and build customer loyalty.