Introduction to Performance Marketing
A course by Felipe VallejosPerformance Marketing Specialist
A course by Felipe Vallejos, Performance Marketing Specialist
Learn to create, execute, analyze, and monitor a digital marketing plan for performance campaigns
When was the last time you stopped to think about the true impact marketing has on society? According to performance marketing specialist Felipe Vallejos, it is a keystone transformation tool for any company. Felipe teaches how to shift focus to the conversion and turn performance marketing into your greatest ally. Discover how to win over the hearts and minds of your clients.
In this course, learn to create, execute, and monitor a performance marketing plan. Learn the foundations of this method by studying a real case and explore new tools for growing your business and building a relationship with clients.
What will you learn in this online course?
13 lessons & 18 downloads
Marketing plan and digital performance
15 minutes, 51 seconds
Classic mistakes
5 minutes, 45 seconds
How to analyze the case study
7 minutes, 18 seconds
Conversion funnel
7 minutes, 53 seconds
Audiences
18 minutes, 18 seconds
Platforms
10 minutes, 50 seconds
What's included in this course?
Get to know your teacher Felipe Vallejos a little better, from his professional career to his current job, which unites the two worlds he is most passionate about: technology and marketing. Also discover some of his most significant influences such as documentaries and books.
Start by familiarizing yourself with the foundational pillars of performance marketing, including its common pitfalls and how to avoid them. Then Felipe introduces the case study in order to tackle key concepts in context for a clearer understanding.
Next, learn what a conversion funnel is and how to implement one in your performance marketing strategy. Learn the importance of audiences and how to plan to include different platforms. Felipe teaches you to monitor the process and optimize performance.
Your teacher shows you how to correctly analyze platforms and audiences based on the results. Lastly, see how to identify opportunities for future projections and study some more examples that can be applied to different types of businesses or categories.
What is this course's project?
Develop each stage of a performance marketing plan for a real case.
Projects by course students
Who is this online course for?
This course is mainly aimed at online business owners, those who work with clients through agencies, and online consultancy firms.
Requirements and materials
To take this course you need previous knowledge of both traditional and online marketing strategies as well as basic experience with digital metrics, audiences, and value segments.
In terms of tools, a Facebook Business Manager and Google Ads account are recommended, and if possible a Google Analytics account.
Reviews
- 5 months ago
La Seguridad de Aprender con un Referente Real del Sector
- 6 months ago
muy buen curso, facil de entender
- 11 months ago
Me gusto mucho el curso, fácil de comprender!!
- 1 year ago
Excelente! facil de comrpender! 100%
- 1 year ago
Me gusto mucho el curso, claro y preciso.
Felipe provides strategic support for the planning and implementation teams aimed at optimizing working times within teams and technological project management by way of dashboards, dynamic resources, workflows, and more. Throughout his career he has worked for brands like Cencosud, Ripley, LATAM Airlines, Coca Cola, Samsung, Transbank, Johnson & Johnson, and Unilever, to name just a few.
Content
- U1
Introduction
- Presentation
- Influences
- U2
Marketing performance
- Marketing plan and digital performance
- Classic mistakes
- How to analyze the case study
- U3
Development of the marketing performance plan
- Conversion funnel
- Audiences
- Platforms
- Monitor
- Optimize
- U4
The analysis
- Analyze the results
- Projection and opportunities
- Other apps
- FP
Final project
- Introduction to Performance Marketing
What to expect from a Domestika course
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FAQs
Performance marketing is a strategy focused on achieving measurable goals like sales or sign-ups by optimizing digital campaigns based on results. It helps maximize return on investment and enhance the impact of marketing efforts on your audience.
This course is aimed at people with basic knowledge of digital or traditional marketing. It’s perfect for those wanting to dive deeper into performance marketing strategies and online campaign optimization.
It’s recommended to have a basic understanding of digital marketing and experience with platforms like Google Ads and Facebook Business Manager. You don’t need to be an expert, but you should grasp the fundamental concepts.
You’ll learn to use Google Ads, Facebook Business Manager, Google Analytics, competitive analysis tools, audience segmentation methods, and resources for spotting digital trends.
The course covers performance marketing, conversion funnels, campaign optimization, audience segmentation, competitive analysis, neuromarketing, KPIs, AI applications, and digital marketing trends.
You’ll learn how to analyze key metrics, select KPIs, monitor campaigns in real time, spot improvement opportunities, and optimize ad spend across various digital platforms.
The course explains how AI and machine learning help analyze large data sets, automate processes, and improve targeting and personalization in digital marketing campaigns.