Newsletter Template Design with Adobe XD and Canva
A course by Sparrow & SnowGraphic Designer, Photographer, and Entrepreneur
A course by Sparrow & Snow, Graphic Designer, Photographer, and Entrepreneur
Learn to create eye-catching designs for any type of business and turn them into templates ready to be sent with Mailchimp
Newsletters can be our first point of contact with a client and are therefore an exceptional tool for establishing strong relationships with subscribers. However, to be effective, they need to be tailored to your target audience. The solution: a customizable graphic template that allows you to keep your content fresh and relevant for any kind of business.
In this course, graphic designer and photographer Federica Giacomazzi, cofounder of the design studio Sparrow & Snow, teaches you how to create unique designs for your newsletters. Learn how to design a variety of graphic layouts with Adobe XD and transform them into functional templates using Canva. Federica also shows you how to upload them to Mailchimp to send to your subscribers. Are you ready to grow your contact list with the power of unlimited designs?
What will you learn in this online course?
17 lessons & 20 downloads
Introduction to the newsletter
6 minutes, 36 seconds
Types of newsletters
15 minutes, 34 seconds
Use of photographs and GIFs
6 minutes, 31 seconds
Define the brand identity and the target
5 minutes, 11 seconds
Adobe XD and Canva: how to use them
13 minutes, 54 seconds
Content organization
7 minutes, 7 seconds
What's included in this course?
Meet your teacher for the course, Federica Giacomazzi, art director and cofounder of the design studio Sparrow & Snow. She tells you about herself, her professional career, and the sources of inspiration that have influenced her work and her creativity.
Begin by getting to know what a newsletter is and the different formats that exist, based on communication objectives, and see why defining your target audience and brand identity are crucial to designing effective and eye-catching newsletters.
Then, learn to work with Adobe XD and Canva to create your graphic layouts and transform them into templates that are quick and easy to manage and modify, even on your smartphone.
Now it's time to work on your final project. Organize all the content you've compiled, such as photos, color palettes, fonts, and logos, and map out the objectives for your newsletter based on your product and audience. Create a mood board, prepare your workspace in Adobe XD, and start designing your newsletter.
Once you've finished your layouts, transfer them back to Canva to create a set of templates that are both web- and mobile-friendly. Federica rounds out the course by showing you how to upload your completed newsletters to Mailchimp and send them to your subscribers list.
Recommended software & tools for this course
What is this course's project?
Design a series of layouts based on the topic and objectives of your newsletter.
Projects by course students
Who is this online course for?
Anyone who has a business and wants to share their content. This course is ideal for freelancers, podcasters, bloggers, and anyone who creates or crafts and wants to grow their business using impactful newsletters with functional designs.
Requirements and materials
No previous knowledge is required for this course. All you need is a computer with Adobe XD and Canva.
Reviews
- 10 months ago
I learned a lot about how to design a beautiful newsletter. It was easy to apply and am happy to know how to make visually attractive newsletters
- 1 year ago
Me encantan los cursos de Domestika, son muy claros, facil de llevar me encantan ☺️
- 1 year ago
Muy claro y bien estructurado, lo recomiendo
- 1 year ago
Love the explanation of the fundamentals of an enewsletter.
- 2 years ago
Claro, exhaustivo y sobre todo muy creativo. El curso está muy bien estructurado y explicado. Super recomendable.
Alongside her husband, she founded the design studio Sparrow & Snow, which specializes in creating and designing digital resources such as websites, social media kits, newsletter templates, mock-ups, and stock photographs.
Content
- U1
Introduction
- Presentation
- Sources of inspiration
- U2
The newsletter as a communication tool
- Introduction to the newsletter
- Types of newsletters
- Use of photographs and GIFs
- Define the brand identity and the target
- Adobe XD and Canva: how to use them
- U3
Planning and design of your newsletters
- Content organization
- Inspirational moodboard
- Preparing the workspace in Adobe XD
- Development of Welcome and Product Spotlight Email 1
- Development of Welcome and Product Spotlight Email 2
- Development of Educational and Promotional Email 1
- Development of Educational and Promotional Email 2
- U4
Template and submission phase
- Creating templates with Canva
- Layout splitting and image optimization
- Upload and send the newsletter with Mailchimp
- FP
Final project
- Newsletter template design with Adobe XD and Canva
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
The course is designed for creatives, designers, and professionals who want to learn how to design visually effective newsletters that align with their brand, even without deep coding experience.
No, advanced experience is not required. The course guides you step-by-step through using Adobe XD and Canva to create digital newsletter layouts and templates.
You’ll learn how to design, customize, and send effective newsletters using Adobe XD, Canva, and Mailchimp, incorporating visual elements like photos, GIFs, and calls-to-action, while building consistent digital communication.
You’ll need a computer with internet access and free accounts on Adobe XD, Canva, and Mailchimp. No advanced software or programming knowledge is necessary.
Yes, the course covers exporting layouts, importing them into Mailchimp, managing mailing lists, and sending personalized newsletters.
Yes, you’ll learn how to create reusable, customized templates, starting with design in Adobe XD and finishing with personalization in Canva.
The course shows you how to integrate images, GIFs, and other visual elements into your layouts to boost engagement and maintain brand consistency.