Window Display Design
A course by JoAnn Tan, Window display designer
Dive into the art of window display design. Learn, build, and narrate a story through your own mini storefront.
JoAnn Tan, a renowned interior designer with a specialty in shop windows and installations, unveils the captivating world of creating vibrant and original shop window displays. This creative journey delves into the entire process of turning these displays into captivating works of art.
You'll discover how to use everyday life as a supermarket of inspirations, drawing ideas from people, landscapes, and even gossip magazines. By the end, you'll have the expertise to craft eye-catching shop windows, turning products into true protagonists of your art.
What will you learn in this online course?
17 lessons & 18 downloads
- 100% positive reviews (30)
- 1,391 students
- 17 lessons (2h 20m)
- 18 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Italian, German, English, Spanish, Portuguese
- Italian · Spanish · English · Portuguese · German · French · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
ProcreateWhat is this course's project?
You'll craft a scenographic box designed to showcase a product of your choice.
Who is this online course for?
This course is perfect for budding designers, artists, or anyone passionate about the world of visual merchandising. It's tailored to those who aspire to create captivating shop windows that leave a lasting impression.
Requirements and materials
To make the most of this course, you'll need some manual dexterity for crafting objects.
Reviews
JoAnn Tan
A course by JoAnn Tan
JoAnn Tan is a seasoned designer who's carved a niche in the field of window display design. Her impressive career started at Moschino, where she transitioned from fashion design to window design. She's graced luxury brands like Hermès, Fendi, and Pucci with her innovative displays.
Her work is like public art, capturing the imagination of all who pass by. Apart from her design skills, JoAnn's a craft enthusiast, deeply influenced by hobbies like knitting and gardening. Her passion for crafting translates into her window designs, creating a unique blend of art and commercial appeal.
Content
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U1
Introduction
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Presentation
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Reference Models
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U2
Start the Project
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My Toolbox
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Creativity Exercise
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Knowing How to Read between the Lines of a Brief
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U3
Set the Story in the Showcase
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The Main Character: The Product
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Sorting Your Thoughts: What’s the Story?
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Tell Your Story
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The Verdict: The Presentation to the Customer
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U4
Get Their Hands Dirty
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Production Plan
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Box Construction
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Silhouettes
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Sculpt Your Lungs
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Arterial System
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Paint the Sculptures
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Assembly 1
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Assembly 2
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FP
Final project
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Window display design
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
The Creative Window Display course teaches you how to design and create window displays and retail presentations for fashion, blending creativity with technique. It’s designed for those looking to work in visual merchandising or enhance their skills in the field.
The course is intermediate level: a creative background or experience in fashion, design, or visual arts is recommended, but advanced window display skills are not required.
You’ll need basic modeling materials (like polymer clay, wood, cardboard), tools such as a craft knife, tweezers, wire, acrylic paints, and a digital device with Procreate (or similar) for the illustration part.
You’ll learn how to conceive, design, and build creative window displays, develop visual concepts, manage materials and tools, showcase products effectively, and communicate brand identity through your setups.
Yes, the course includes practical exercises in design, modeling, and installation—both traditional and digital—to build real-world skills.
Yes, the course covers strategies to create visually striking, original, and engaging window displays that are perfect for social sharing and grabbing public attention.
The course features modules on illustration, graphic composition, concept development on iPad, and using digital tools like Procreate to design and visualize creative ideas.
Procreate
Very good! Great skills
me gustó. aprendí bastante y me inspiró.
Sizi tanıdığıma cok memnun oldum Jo Ann Tan. Bana cok ilham verdiniz. Teşekkürler..
I'm so glad to have met you, Jo Ann Tan. You've been a great inspiration to me. Thank you.
The course content is very useful for brain training and developing a methodology for design thinking. The valuable Jo Ann Tan has explained the conceptual and practical mathematics of this work in a very analytical way.
Faszinierende Inspirationen durch Illustrierte Bücher / Darstellungen!
Die Arbeitsschritte und angewandten Techniken sind sehr gut nachvollziehbar dargestellt!
Einzigartiger und ausführlicher Einblick in die praktische Umsetzung des Projekts!!
Vielen Dank für den inspirierenden und lehrreichen Kurs!!!
This is easily one of the most valuable courses on Domestika. I enrolled looking for inspiration to design sets for my photography projects, and it provided exactly what I needed. The lessons guided me on how to bring specific ideas to life while also helping me develop a unique creative process.