Basic Principles of SEO
A course by Natzir Turrado , Technical and Strategic SEO Consultant
Joined November 2018
Learn the keys of organic positioning to improve your search engine presence and optimize your content
Joined November 2018
Did you know that a little actually goes a long way when making yourself visible on Google? This is the philosophy of Natzir Turrado, an SEO consultant and digital analyst with more than 9 years' experience in guiding and increasing traffic for big brands such as Desigual, Eroski, and more, as well as start-ups in the growth stage. Join him and dive headfirst into the world of SEO!
In this online course, learn how to be visible on Google and improve the organic positioning of your website, using different SEO techniques and strategies, such as the creation and optimization of SEO-friendly content to attract more traffic through keyword searches.
What will you learn in this online course?
17 lessons & 57 downloads
- 97% positive reviews (979)
- 29,478 students
- 17 lessons (3h 0m)
- 57 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
What is this course's project?
Carry out a keyword study with SEO tools to optimize your portfolio or business website.
Projects by course students
Who is this online course for?
Anyone interested in taking the first steps in Google positioning.
Requirements and materials
You don't need previous knowledge to take this course as it is introduction to the topic. You'll need a computer with an internet connection and a website to edit, as well as the ability to upload new content. If you do not have a website, Natzir provides you with a case study so you can do the course exercises.
Reviews
Natzir Turrado
A course by Natzir Turrado
Independent SEO Consultant and Conversion-oriented Digital Analyst. Natzir's job is to increase organic traffic and sales in large multinational portals, as well as start-ups that are in the growth and expansion phase. He has worked for the biggest websites from various sectors: communication (media), travel (hotel chains, cruise companies, etc.), finance, health and retail (distribution, fashion, household appliances, IT, and consumer electronics).
He is currently a professor of digital marketing at various business schools and universities, as well as a speaker at the main events and conferences on the subject in Spain.
Content
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U1
Introduction
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Presentation
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Influences
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What will we do during the course?
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U2
Introduction to SEO and search engines
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Introduction to SEO
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Why SEO is important
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How a search engine works
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U3
How to create content for SEO
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What are keywords
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How to find keywords I
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How to find keywords II
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Basic introduction to HTML key elements
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How to optimize and create content I
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How to optimize and create content II
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Good SEO practices
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U4
Metrics and final recommendations
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How to measure the success of your SEO actions I
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How to measure the success of your SEO II actions
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Final recommendations I
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Final recommendations II
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FP
Final project
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Basic principles of SEO
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
You’ll master SEO strategies, keyword research, content optimization, process automation, and how to boost organic traffic on blogs and digital projects—especially for tech niches and startups.
This is an intermediate-level course, perfect for those with basic SEO or digital marketing knowledge who want to dive deeper into advanced techniques and automation.
You’ll need basic SEO knowledge, familiarity with digital tools, and a computer with internet access. Prior experience with blogs or websites is helpful.
You’ll learn positioning techniques, automation, and keyword analysis that help increase organic traffic and uncover monetization opportunities for your own projects or clients.
Yes, you’ll discover how to combine SEO and PPC strategies, improve your Google Ads Quality Score, and create campaigns that maximize ROI.
The course includes hands-on use of specialized SEO tools like SEMrush, Google Analytics, and Search Console for keyword research, traffic analysis, and site optimization.
Yes, it covers techniques and tools to automate SEO processes—from keyword research to content creation and documentation for large portals.
Nice at the momento.
Curso muy completo. Recomendado para las personas que empiezan desde cero en los temas de SEO. Excelente punto de partida para profundizar en temas mas densos. Recomendado al 100%
Pas intéressant du tout, trop de narration!!
Un'ottima introduzione al mondo del SEO
No me ha servido para nada, tengo una web con acceso a las " tripas" de la misma y sigo sin saber como implementar el seo en la misma, eso si, buscar y buscar que palabras usa la competencia, estadísticas y vocabulario técnico que las personas que no nos dedicamos a la programación no entendemos.no es un curso de nivel iniciación en absoluto.