Basic Principles of SEO
A course by Natzir TurradoTechnical and Strategic SEO Consultant
A course by Natzir Turrado, Technical and Strategic SEO Consultant
Learn the keys of organic positioning to improve your search engine presence and optimize your content
Did you know that a little actually goes a long way when making yourself visible on Google? This is the philosophy of Natzir Turrado, an SEO consultant and digital analyst with more than 9 years' experience in guiding and increasing traffic for big brands such as Desigual, Eroski, and more, as well as start-ups in the growth stage. Join him and dive headfirst into the world of SEO!
In this online course, learn how to be visible on Google and improve the organic positioning of your website, using different SEO techniques and strategies, such as the creation and optimization of SEO-friendly content to attract more traffic through keyword searches.
What will you learn in this online course?
17 lessons & 57 downloads
Why SEO is important
6 minutes, 25 seconds
How a search engine works
8 minutes, 34 seconds
What are keywords
15 minutes, 15 seconds
Good SEO practices
8 minutes, 53 seconds
How to find keywords I
13 minutes, 19 seconds
How to measure the success of your SEO actions I
12 minutes, 0 seconds
What's included in this course?
Start by getting to know Natzir and more about his professional background. He tells you about some of the professionals he admires the most, as well as his main sources of information, from blogs to SEO books.
Next, dive into the world of SEO. Take an in-depth look at what it is, why it is so important, and how a search engine like Google works.
To create SEO content, learn what keywords are, the important role they play, the different types that exist, and how to find them. Next, Natzir gives you a basic introduction to HTML language to help you create and optimize your page or blog for search engines.
Examine what quality content is for Google and what to avoid so that your website doesn't slip through the net in searches.
Learn to measure the success of your SEO actions with different tools and discover the most important metrics to measure the evolution of an online business in search engines. Natzir tells you exactly what to measure and how to do it.
To finish, check out some extra elements to apply to your website to make an impact on your SEO strategy.
What is this course's project?
Carry out a keyword study with SEO tools to optimize your portfolio or business website.
Projects by course students
Who is this online course for?
Anyone interested in taking the first steps in Google positioning.
Requirements and materials
You don't need previous knowledge to take this course as it is introduction to the topic. You'll need a computer with an internet connection and a website to edit, as well as the ability to upload new content. If you do not have a website, Natzir provides you with a case study so you can do the course exercises.
Reviews
- 12 days ago
Excelente!
- 1 month ago
Nice at the momento.
- 3 months ago
Curso muy completo. Recomendado para las personas que empiezan desde cero en los temas de SEO. Excelente punto de partida para profundizar en temas mas densos. Recomendado al 100%
- 5 months ago
Pas intéressant du tout, trop de narration!!
- 7 months ago
Un'ottima introduzione al mondo del SEO
He is currently a professor of digital marketing at various business schools and universities, as well as a speaker at the main events and conferences on the subject in Spain.
Content
- U1
Introduction
- Presentation
- Influences
- What will we do during the course?
- U2
Introduction to SEO and search engines
- Introduction to SEO
- Why SEO is important
- How a search engine works
- U3
How to create content for SEO
- What are keywords
- How to find keywords I
- How to find keywords II
- Basic introduction to HTML key elements
- How to optimize and create content I
- How to optimize and create content II
- Good SEO practices
- U4
Metrics and final recommendations
- How to measure the success of your SEO actions I
- How to measure the success of your SEO II actions
- Final recommendations I
- Final recommendations II
- FP
Final project
- Basic principles of SEO
What to expect from a Domestika course
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Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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FAQs
You’ll master SEO strategies, keyword research, content optimization, process automation, and how to boost organic traffic on blogs and digital projects—especially for tech niches and startups.
This is an intermediate-level course, perfect for those with basic SEO or digital marketing knowledge who want to dive deeper into advanced techniques and automation.
You’ll need basic SEO knowledge, familiarity with digital tools, and a computer with internet access. Prior experience with blogs or websites is helpful.
You’ll learn positioning techniques, automation, and keyword analysis that help increase organic traffic and uncover monetization opportunities for your own projects or clients.
Yes, you’ll discover how to combine SEO and PPC strategies, improve your Google Ads Quality Score, and create campaigns that maximize ROI.
The course includes hands-on use of specialized SEO tools like SEMrush, Google Analytics, and Search Console for keyword research, traffic analysis, and site optimization.
Yes, it covers techniques and tools to automate SEO processes—from keyword research to content creation and documentation for large portals.