Launch Your Newsletter on Substack
A course by Reina Rodríguez TaylhardatSocial Communication Expert
A course by Reina Rodríguez Taylhardat, Social Communication Expert
Launch a Substack newsletter from idea to first published email with design, About page, subscribers and growth tips
Launch your newsletter on Substack and turn an idea into something people actually look forward to reading. This course walks you through the platform in a simple, practical way so you can build a newsletter, blog, podcast, or video space without feeling at the mercy of social‑media algorithms.
You start by getting the basics in place: your account, design choices, branding, and your welcome emails. From there, you work out your niche and point of view with the three‑circle exercise, choose what you want to write about, decide who you’re talking to, and write an About page that convinces visitors to stick around. You’ll also learn how to structure and send your first issue, write subject lines that people actually open, add clear calls to action, and use Substack’s stats to improve as you go.
It’s made for writers, creators, entrepreneurs, designers, podcasters, marketers, and freelancers who want to grow an audience by email and keep full ownership of their subscriber list — no technical background needed.
What will you learn in this online course?
7 lessons & 11 downloads
Conceptualize Your Substack
9 minutes, 26 seconds
Create Your Substack
13 minutes, 35 seconds
Create Your About Page
7 minutes, 11 seconds
Send Your First Newsletter
10 minutes, 9 seconds
Tips and Tricks
7 minutes, 18 seconds
What's included in this course?
You start from scratch: what Substack actually does, how its sections and formats work, and the stats that matter. Then you take a loose idea and pin it down with the three‑circle exercise so you can explain your topic, audience, and value in one clean sentence.
You set up a real publication — name, logo, colors, URL, email settings — and write an About page that actually persuades people to subscribe. With that in place, you craft and send your first newsletter using a simple, workable structure. The course wraps up with practical advice on growing steadily and using Notes without feeling lost.
Recommended software & tools for this course
What is this course's project?
The course project is to transform an idea into a real and functional Substack newsletter. From conceptualization and content creation to platform setup and sending the first newsletter, everything will be done with a practical and creative approach.
Who is this online course for?
People who want to start a Substack newsletter and talk directly to their readers without chasing algorithms. If you enjoy sharing ideas through writing, audio, or video — whether you're a creator, writer, entrepreneur, freelancer, marketer, or someone just getting started — this course is for you.
Requirements and materials
You don’t need a big résumé for this. Curiosity helps, a small idea to start with, internet access, a browser, a free Substack account, and the ability to check email. If you can commit to writing every now and then and don’t mind leaning on AI for help, you’re good. Canva is nice to have but not required.
She is currently the social media manager at WeWork, a global coworking community startup in Latin America and Spain.
Content
Launch Your Newsletter on Substack
- What Is Substack?
- Take a look around Substack
- Conceptualize Your Substack
- Create Your Substack
- Create Your About Page
- Send Your First Newsletter
- Tips and Tricks
- Final project
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Substack is a digital platform that lets you create, manage, and distribute professional newsletters, making it easy to publish content, engage with subscribers, and monetize your creative work.
This course is designed for beginners and requires no prior experience with Substack or newsletter design. It covers every step from the ground up.
All you need is internet access, a computer or mobile device, and an email account to sign up for Substack and Canva. No advanced technical skills are needed.
You’ll learn how to create and customize a Substack account, design your visual identity with Canva, write an effective About page using AI, set up your newsletter, and manage subscribers and posts.
The course shows you how to use Canva to create logos, banners, and visual templates that you can easily incorporate into your newsletter for a polished, professional look.
The About page is where you introduce your newsletter and yourself. You’ll learn how to write it clearly and engagingly, with AI assistance to enhance your text and connect with your audience.
The course walks you through setting up your Substack account, personalizing your profile, choosing your topic, designing your first post, and scheduling your first newsletter.