• Marina Abramović: how performance art inspires new forms of creative expression.

    Marina Abramović: how performance art inspires new forms of creative expression.

    Marina Abramović: The Pioneer of Performance Art as a Source of Creative Inspiration. Marina Abramović is one of the most influential figures in contemporary art and an undisputed pioneer of performance art. Since the 1970s, her work has challenged the boundaries between art and life, using her own body as the main tool of expression. Through extreme actions, prolonged silences and highly emotionally charged situations, Abramović has transformed the way we understand presence, time and the relationship between artist and audience. Beyond performance, her approach has influenced creators from multiple disciplines, demonstrating that the body, mindfulness, and vulnerability can become powerful creative engines. This article explores how Abramović's performance art can serve as inspiration for those seeking new forms of expression. What is performance art? Performance art is an artistic practice based on live action, where the artist's body becomes the primary medium of the work. Unlike disciplines such as painting or sculpture, performance does not always leave a physical object as a result, but an experience that happens in a specific time and space. One of its main characteristics is the importance of time as artistic matter. Duration, repetition and physical or mental resistance are part of the performative language. The body functions as an emotional and symbolic channel that connects directly with the spectator.

  • Caroline Jones: pioneer in advertising with purpose

    Caroline Jones: pioneer in advertising with purpose

    Caroline Jones: The African American Creative Who Transformed Advertising from Within. To speak of advertising history is, for a long time, to speak almost exclusively of white men occupying positions of creative power. However, there were figures who broke that narrative from within, blazing trails that remain fundamental today. [Caroline Jones was one of them. Caroline Jones stood out not only for her creative talent and strategic vision, but for having been an African-American woman who challenged the boundaries of a deeply exclusionary industry. Her work marked a before and after in the way advertising was understood, demonstrating that communicating with purpose, cultural sensitivity and real representation was not only necessary, but also effective. This article seeks to make his legacy visible and vindicate his figure as an inspiration for new generations of creatives who believe in a more conscious and connected advertising with society. First steps and professional context Caroline Jones began her career in the 60s, a period in which the access of racialized people and especially black women to large agencies was practically non-existent. Even so, she managed to join J. Walter Thompson, one of the most influential agencies in the world, becoming one of the first African-American copywriters in a major advertising firm. Her arrival was not only symbolic. Jones brought a different perspective, deeply marked by her personal experience and her commitment to cultural representation. He understood that advertising could no longer speak to a diverse society from a single point of view, and that brands had to start connecting with real communities, with real stories. His identity was not a creative obstacle, but a source of value. From within the system, it challenged narratives, tones and stereotypes that were previously taken for granted.

  • 100 years after the death of the genius: the life and legacy of Antoni Gaudí

    100 years after the death of the genius: the life and legacy of Antoni Gaudí

    Gaudí: The Centenary of a Visionary who Transformed Modern Architecture. The year 2026 marks the 100th anniversary of the death of Antoni Gaudí (1852-1926), one of the world's most visionary architects. His work, deeply linked to nature, spirituality and geometry, transcended the limits of architecture to become a artistic language of its own. A century later, his figure continues to fascinate architects, designers and art lovers. This article reviews his life, explores his creative process, and celebrates the universal influence of a creator who forever transformed modern architecture. The origins of a visionary. Antoni Gaudí was born in Reus in 1852, into a family of artisan coppersmiths. His fragile health led him to spend much time observing nature, a practice that would mark all his work. Natural forms, proportions and rhythms would become his main source of inspiration. He studied architecture in Barcelona and from the beginning developed his own style. Although he mastered classical technique, his gaze sought to unite art, geometry and spirituality, anticipating Catalan modernism.

  • The untold story of Hayao Miyazaki: the soul behind the master of animation

    The untold story of Hayao Miyazaki: the soul behind the master of animation

    Explore the lesser-known history of Hayao Miyazaki, his creative process and philosophy, from his beginnings at Toei to the founding of Studio Ghibli.. To talk about Hayao Miyazaki is to talk about one of the most influential creators in the history of animation. Founder of Studio Ghibli and author of classics such as Spirited Away, My Neighbor Totoro and Princess Mononoke, his films have transformed the way the world understands cartoons: not as children's entertainment, but as an artistic language capable of exploring human emotion with depth and beauty. But behind the master is a man full of contradictions: obsessive, idealistic, sentimental and, at the same time, radically critical of the world around him. This article reveals Miyazaki's less told story: his way of working, his influences, his initial failures and the philosophy that shaped his poetic universe. The content is inspired by the documentary The Never-Before-Told Story of Hayao Miyazaki and the key stages of his early career.

  • Picasso: the constant reinvention that inspires today's creators

    Picasso: the constant reinvention that inspires today's creators

    Discover the artistic stages of Pablo Picasso and how his spirit of reinvention can inspire you to evolve as a creator without fear of change.. Picasso and the art of reinvention: lessons for contemporary creatives. Pablo Picasso is one of the most influential artists of the 20th century. His life and his work are a lesson in constant transformation and the courage to fearlessly explore the unknown.[/i Throughout more than seven decades of creation, Picasso never stopped experimenting, questioning and breaking his own limits. His name is associated with talent, yes, but above all with an inexhaustible curiosity and a profound need for change. Each stage of his career was a break with the previous one. He did not seek to repeat what worked, but to always find a new way of seeing the world. In this constant urge to reinvent himself, Picasso found his true identity.

  • Sorolla and light: the painter who trapped the sun in his canvases

    Sorolla and light: the painter who trapped the sun in his canvases

    Discover how Joaquín Sorolla turned light into the protagonist of his work and what current artists can learn from his luminist technique.. Sorolla did not paint light... he made it shine. Joaquín Sorolla (1863-1923) is considered the great master of Spanish luminism, a painter who made light the true subject of his work. His style, deeply linked to the Mediterranean and outdoor painting, made him a key figure not only in Spanish art, but also in the international panorama.

  • Barbara Kruger: The Power of Words in Art

    Barbara Kruger: The Power of Words in Art

    Discover how Barbara Kruger transformed contemporary art with typography, social criticism and feminism into powerful visual messages.. The Visual Voice of Barbara Kruger Barbara Kruger is a key figure in contemporary art. With an unmistakable style, she combines black and white images with red and white typography to deliver direct and provocative messages. Her work questions consumerism, politics and power structures, becoming a benchmark of feminist and conceptual art. Her visual language, inherited from graphic design and advertising, is still valid today in a world saturated with images, demonstrating the power of the word in visual culture.

  • Wendy Red Star: rewriting history from an indigenous point of view

    Wendy Red Star: rewriting history from an indigenous point of view

    An artist who uses photography to question the colonial narrative and reclaim cultural memory. Wendy Red Star, a Crow visual artist, activist and educator born in 1981, reconfigures history from a contemporary indigenous perspective through photography, installation, collage and archiving, challenging official narratives and making indigenous voices visible.

  • Who is Amy Sherald? The artist who painted Michelle Obama and revolutionized contemporary portraiture.

    Who is Amy Sherald? The artist who painted Michelle Obama and revolutionized contemporary portraiture.

    Meet Amy Sherald, the artist behind Michelle Obama's portrait, and discover how her work is transforming contemporary art. Amy Sherald is an influential figure in contemporary art for her unique style and dignified representation of the African American community. Her international fame grew after she officially portrayed Michelle Obama, but her career was already significant.

  • Susan Sontag: The Mind Behind the Lens of Culture and Criticism

    Susan Sontag: The Mind Behind the Lens of Culture and Criticism

    Intellectual, critic, writer. A voice that illuminated the world of images Susan Sontag, although not a photographer, transformed our perception of photography. Her work spanned literature, film, philosophy, and cultural criticism, and explored the impact of images on modern society, as reflected in her works "On Photography" and "Regarding the Pain of Others."

  • 5 African American Graphic Designers You Should Know
    Teacher Design

    5 African American Graphic Designers You Should Know

    Meet 5 African American graphic designers reshaping creativity. Get inspired by their groundbreaking work. Diversity in graphic design was far from visible, back in the day. Let's keep that in mind as we celebrate African American graphic designers who have left an indelible mark on the field. Charles Dawson (1889 – 1981)

  • Jeff Koons, the Most Expensive Artist in History
    Teacher Art

    Jeff Koons, the Most Expensive Artist in History

    Discover why Jeff Koons reigns as history's priciest artist—exploring his iconic works, career, and more. The "kitsch ambassador" tried out many walks of life before becoming the best selling gallery artist we know him as. Let's find out how certain business moves and key connections influenced his success! And we might talk a little bit about the ballon dogs, too... Life Before Becoming Expensive

  • Richard Avedon: A Century of Portrait Photography
    Teacher Photography

    Richard Avedon: A Century of Portrait Photography

    It's the Centenary of the birth of Richard Avedon, the most famous portrait photographer of the last century...! And for the skeptics: Google agrees with the statement! If you search for: "the most famous photographer" Richard appears first. But if you, instead type: "the most famous photographers you should know" Julia Margaret Cameron takes the lead, and Avedon doesn't even show up until the 50th place... What are you trying to tell us, Google? Symbols of Themselves