Free download: Q&A for preparing an effective creative brief
Before designing, you have to ask. That's why today we are sharing with you a fundamental tool for any branding professional: a Q&A questionnaire for clients that will help you build a solid and strategic brief. This resource is part of the course Branding for Cultural Organizations: Build Strong and Memorable Identities, taught by graphic designer and creative director Fidel Peña, co-founder of Underline Studio. A key tool to understand your client. With this document you will be able to identify the objectives, needs, values and expectations of any organization before starting to design. It is a practical guide that you can use in initial interviews to lay the groundwork for a coherent and meaningful brand.
